Master of business administration, Diploma in digital marketing
Passionate about building sustainable business models and empowering teams to perform at their best. Inspired by innovation in healthcare and technology. Outside work, I enjoy reading on business strategy, mentoring young professionals, and exploring new cultures through travel. I value integrity, resilience, and continuous learning as core drivers of both my career and personal life.
Team leadership, strategic planning, ERP/CRM implementation, financial management (P&L), distributor/partner negotiations, cross-functional coordination, training program design, and operations setup from zero to scale.
Built full ERP (Odoo) and CRM systems from scratch, streamlining finance, sales, and marketing functions.
Established international partnerships with Pileje (France) and FertyPharm (Spain), expanding product portfolio in KSA and GCC.
Successfully launched Neuvage injectable aesthetics line (Vasto, Juvi, EGF, Hyaluronidase) with full training curriculum and 3D packaging design.
Reconstructed 4 years of company financials, designed dynamic P&L dashboards, and prepared 5-year projections.
Negotiated complex distributor agreements in Saudi Arabia, achieving sustainable commissions and market entry.
Designed and led clinical trial collaborations with academia to strengthen regulatory dossiers.
Set up and managed a cost-efficient back office in Egypt covering accounting, design, and operations support.
