Digital Marketing Executive

Serial No: 11071
Skills keywords: analytics, digital marketing, graphic design, html email
Current location:  United Kingdom - View on map
Nationality: British
Spoken languages: english

Education and Qualifications
BA (HONS) Business Administration – 2:1
University of Portsmouth  (2008-2012)
Major credits included Marketing, Strategic Management, Organising in a virtual world and Business and Employment Law

A Level Business Studies and English Language
AS Level – English Literature and Sociology
Strode’s College (2006-2008)

City and Guilds Diploma – Television Production

10 A-C grades, including five at A
Thamesmead School of Performing Arts (2001-2006 )

Digital Marketing Executive for Pentasia (May 2014 – Present)
-Support the Head of Marketing & Operations in implementing the company’s marketing strategy across a variety of digital channels.
-Ensure Pentasia’s digital marketing function is performing efficiently and productively by displaying effective creative, implementing, analytic and problem solving skills.
-Day-to-day management of the company’s portfolio of websites, including Coordination of major website developments, upgrades and improvements, and Initiation and implementation of minor structural improvements and addition
-Co-ordination and implementation of natural search campaigns on each site by liaising with various internal and external parties
-Co-ordination and implementation of Pentasia’s PPC campaigns across search engine and social media
-Design and creation of new marketing campaigns conducted across on and offline media
-Oversee production of offline marketing material
-Analysis of web traffic and visitor behaviour through the use of tools such as Google Analytics and Web Master Tools.
-Identify and investigate existing problems within the Digital Marketing function and devise ongoing solutions to solve them

Bid Manager, with digital marketing responsibilities for Swiss Post Solutions (February 2013 – April 2014)
-Managing the creation, design and population of Proposal Documents and sales content delivered to clients.
-Designing of company branding and graphics used within all sales and marketing materials
-Designing and coding of HTML email templates used within Global Marketing campaigns, alongside managing the integration with Eloqua’s marketing automation tool.
-Management of Lead generation model, which included close contact and collaboration with the sales team to ensure leads entered in to campaigns were fully qualified and best suited to each campaign

Operations Advisor for Sweets in The City (September 2012 – January 2013)
-Managed the overhaul of all stakeholder communication tools and developed the company’s use of social media as a sales tool.
-Provided support to the senior management with marketing requirements and developing brand awareness.
-Developed product lines and brand identity based on feedback from customers.

Owner of LTCA Gladiators Cheerleading Academy (August 2012 – Present)
-LTCA Gladiators is a competitive and recreational national championship winning cheerleading academy, based in Woking. The aim of the organisation is to provide an outlet for local children and adults to be able to take part in sport and help the local community. My role within the club has required me to:
-Manage the relationship with Woking council in order to increase club funding and awareness within the local community.
-Provide support for local charities and take part in community events, and in turn increase our brand awareness and marketability.
-Maintain and develop the club’s website and social media outlets, which have been used as a means for generating interest and gaining sponsors.
-Work with sponsors and invested parties to satisfy and provide a return on their investment.

Office Assistant for Taylor Wessing LLP (Internship) (August 2012)
-Conducted research for Senior Partners in relation to ongoing legal projects.
-Prepared notes and Presentations which were delivered during meetings between Associated and Senior Partners
-Tasked with creating a presentation which was delivered to senior partners in the UK, Dubai, Texas and Kazakhstan