I am a data-driven marketer with 5 years of experience. I excel in launching successful campaigns that drive growth, having achieved 7-10X ROI. I am passionate about Ads Management (Meta, Google, Amazon), e-commerce(Shopify, WordPress), Social Media Marketing and Content Marketing (Photography, videography, editing)
Proven Experience in Marketing: 5 years experience in developing and implementing successful marketing campaigns, Track record of achieving business goals such as increasing website traffic(by 20%), and launching products with impressive 10X ROI.
Performance Marketing: Google, Meta and Amazon Ads, CRO, Data analysis and reporting.
Ecommerce: Product management on website(Shopify, WordPress) and marketplaces along with website designing, maintenance and reporting.
Content Marketing: Landing Page Design, A/B Testing, Content strategy and Creation(Photography, videography and editing), well versed in Adobe suite and other software(FPC, Canva, Davince etc).
Social Media Marketing: Content creation, Curation and community engagement
Head of Marketing at Draco Brands(March 2022-April 2023) I led multifaceted marketing campaigns for a portfolio of brands and navigated the challenge of crafting different brand voices while maintaining overall growth.
Head of Marketing at RoadGods(March 2018-March 2022) Spearheaded comprehensive marketing strategy and wore multiple hats as an intern giving India its first #1 Anti-theft backpack on Amazon. Promoted to Marketing executive and later to head of marketing due to my continuous efforts and campaigns, I kept our ROI 7X and Amazon ACOS under 12% throughout my tenure at the brand.
Learning New Skills, Videography & editing, Travelling and documentation culture and history, writing blogs, reading self-help books, Hiking and camping and skateboarding
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