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Job Description Marketing Director

INSERT ORGANISATION NAME & LOGO

 

JOB DESCRIPTION

Job Title

Marketing Director

Reports to

Insert as applicable e.g. Board of Directors

Department/ Section

Insert as applicable e.g. Marketing

Location

Head office in Braintree or such other location that may be required of the job role

Website details can be inserted here

Job Ref & about the organisation  

Social Media info etc 

Core Objectives

The overall responsibility for the development, performance and maintenance of the marketing activities of the organisation

 

The role also includes a position on the company’s Board of Directors and necessitates compliance with all requirements, including statutory obligations, as a Board member.

 

Main Tasks/Duties and Responsibilities  

 

 

Responsibility to staff and direct the team :

overall responsibility for the development, performance and maintenance of the marketing activities of the organisation

– meet your targets and those of the team as a whole

– creative and efficient running of the team

– contribute to training and development of the team

– achieve maximum profitability and growth in accordance with organisation plans

– comply with all requirements, including statutory obligations, as a member of the Board of Directors

 

Day to day responsibilities for the team as agreed with the Board of Directors to include:

– direct and manage all marketing activities

– manage, direct and monitor the overall performance of the marketing team

– effective liaison, support and assistance between marketing department and rest of organisation

– direct, maintain and improve mechanisms for surveying and measuring marketing and disseminate feedback to the appropriate internal entities

– utilise agreed systems to manage the marketing functions by analysis and application of the results – direct the development of plans for marketing activities, including customer management to achieve satisfaction targets

– support to all other departments with marketing related issues

– subject to agreed criteria, recruitment, training, set action and targets, appraise and manage performance, development, coaching and general support of all team members to ensure targets are met

– reporting (content and format as agreed) on a monthly basis or as otherwise required

– developing plans for team activities to include strategy to achieve targets

– delegate authority and responsibility to team with supervision, accountability and review

– direct, manage and maintain contact with internal and external marketing client/customers

– set an example for team members of commitment, marketing knowledge, work ethics and habits and personal character

– maintain accurate marketing records

– control expenses to meet agreed  budgetary controls

– adhere to all organisation policies and procedures

– interact and co-operate with all members of the organisation, its suppliers and clients/customers

 

From time to time you may be expected to be part of special projects as are reasonably required of your job role even where these fall outside of your own department/team.

You are responsible for your allocated workload and must meet all targets as agreed with the Board of Directors. You must contribute towards the smooth running of the organisation generally.

Hours

Your usual hours will be from 9am to 5pm. However you will be expected to work as and when necessary to meet the needs of the team and your targets. Your job will be a mixture of travel and office based.

Secondary Tasks/Duties

 

 

 

 

The role is part of the whole organisation team and as such requires you to perform such reasonable tasks that are required, as and when necessary, to maintain, promote, develop and expand the business of our organisation and its interests generally.

 

You must carry out your duties to the best of your ability, having consideration for the needs of your colleagues, and the organisation and its clients/customers. You must obey all lawful and reasonable orders given to you and comply with the organisation’s rules, procedures and policies

Management / Supervisory responsibilities

 

 

People or equipment

 

People who report to you

You have responsibility for all of the team members who will all report directly to you

 

Equipment

You are responsible for the equipment provided to you for use in your job role and to your team. This means you must ensure that equipment is used in accordance with training provided, the organisation’s policies and procedures and the law and using, where applicable any safety equipment or Personal Protective Equipment provided. You are responsible for ensuring that the equipment used by the team is maintained and can be used/operated at all times.

Essential Abilities/ Competencies of this job role

You need

– qualifications sufficient to perform the job role – insert as applicable

– experience  in this type of job role – insert as applicable e.g. minimum 5 years

– an understanding of the obligations, including statutory obligations, of being a member of the Board of Directors

– senior level experience of marketing

– thorough understanding of marketing management obligations (including statutory obligations), requirements and dynamics

– experience of using computer software – insert as applicable

– ability in marketing management and control

– leadership with ability to manage and motivate a team

– project management skills

– ability to work under pressure

– full driving licence

insert anything else required

 

You need to have and maintain (with regular training and updates as necessary) the knowledge, technical skills and qualifications that are necessary to perform your job role to comply with the requirements of the organisation and any applicable rules, regulations (particularly of any professional body) and with any law which applies to your job role.

Special Working Conditions

You may be expected to work in accordance with the organisation’s overtime policies

Insert following if applicable – The nature of your role will require you to travel within the area that your team covers. However, from time to time you may be expected to travel outside that area as the job role requires

 

Salary level C – £75,000
Benefits insert details of any benefits

Approved by Name

John Smith

Job Role

Insert as applicable

Date approved

Insert as applicable