Job Description Area Sales Manager

Job Title

Area Sales Manager

Line Manager/ Reports to

Insert as applicable e.g. Director


Area Sales Team – Essex Sales


Head office in Braintree or such other location that may be required of the job role

Website details can be inserted here

Job Ref & about the organisation

Social Media info etc

Core Objectives

The development, performance and management of the designated geographical area’s sales team activities.

Main Tasks/Duties and Responsibilities

Responsibility to staff and direct the section team :

– meet your targets and those of the area team as a whole

– efficient running of the of the area

– contribute to training and development of the area team

– achieve maximum profitability and growth in accordance with organisation plans


Day to day responsibilities as agreed with your Line Manager to include:

– manage recruitment of team members, subject to agreed criteria

– manage training and appraisal of individual team members to ensure targets are met

– direct and manage performance and development of team members

– reporting (content and format as agreed) on a regular basis to Line Manager and Account Managers

– developing plans for area sales activities to include sales strategy to achieve agreed targets, effective search for leads/prospects, identify opportunities to penetrate new markets

– the preparation of individual action plans and targets for all team members

– assist in the development and preparation of the organisation’s sales strategy and general business planning

– prepare presentations, proposals and price lists to enable the team to deliver accurate and competitive pricing whilst maintaining maximum profit margin and assist team members to prepare and deliver client/customer presentations, proposals and price lists

– delegate authority and responsibility to team with supervision, accountability and review

– maintain contact with client/customers for feedback and to obtain client/customer satisfaction information

– set an example for area team members of commitment, knowledge of sales techniques, work ethics and habits and personal character

– maintain accurate records of leads/prospects, pricing, sales and activities

– control expenses to meet budgetary controls

– adhere to all organisation policies and procedures

– interact and co-operate with all members of the organisation, its suppliers and clients/customers


From time to time you may be expected to be part of special projects as are reasonably required of your job role.

You are responsible for your allocated workload and must meet all targets as agreed with your Line Manager. You must contribute towards the smooth running of the organisation generally.


Your usual hours will be from 9am to 5pm. However you will be expected to work as and when necessary to meet the needs of the team and your targets. Your job will be a mixture of travel and office based.

Secondary Tasks/Duties

The role is part of the whole organisation team and as such requires you to perform such reasonable tasks that are required, as and when necessary, to maintain, promote, develop and expand the business of our organisation and its interests generally.


You must carry out your duties to the best of your ability, having consideration for the needs of your colleagues, the organisation and its clients/customers. You must obey all lawful and reasonable orders given to you and comply with the organisation’s rules, procedures and policies

Management / Supervisory Responsibilities

People or equipment

People who report to you

You have responsibility for other team members who will all report directly to you



You are responsible for the equipment provided to you for use in your job role and to your team. This means you must ensure that equipment is used in accordance with training provided, the organisation’s policies and procedures and the law and using, where applicable any safety equipment or Personal Protective Equipment provided. You are responsible for ensuring that the equipment used by the team is maintained and can be used/operated at all times.

Essential Abilities/ Competencies of this job role

You need

– qualifications sufficient to perform the job role – insert as applicable e.g. minimum BA Sales and marketing

– experience in this type of job role – insert as applicable e.g. minimum 5 years

– thorough understanding of client/customer and market requirements and dynamics

– using CRM and sales performance software – insert as applicable e.g. isnapshot

– affinity for sales management and supplier relationship management

– leadership with ability to drive a sales team

– project management skills

– ability to work under pressure

– full driving licence

insert anything else required


You need to have and maintain (with regular training and updates as necessary) the knowledge, technical skills and qualifications that are necessary to perform your job role to comply with the requirements of the organisation and any applicable rules, regulations (particularly of any professional body) and with any law which applies to your job role.

Special Working Conditions

You may be expected to work in accordance with the organisation’s overtime policies

Insert following if applicable – The nature of your role will require you to travel within the area that your team covers. However, from time to time you may be expected to travel outside that area as the job role requires


Salary level

C – £45,000


insert details of any benefits

Approved by Name

John Smith

Job Role

Regional Sales Manager (Region A)

Date approved