Marketing Optimisation Analyst Required in the UK

Serial No: 127090
Location: United Kingdom - View on map

Our client is one of the largest online sports betting providers in the United Kingdom, they provide a portfolio of innovative products including casinos, exchange games and poker. They are searching for a Marketing Optimisation Analyst.

Salary & Benefits

  • £60,000 p/a
  • Benefits package available


The Role

  • Assist in the objective analysis of marketing campaign and promotions; using the results to improve performance future activity and drive ROI from marketing spend
  • Report on retention marketing and other promotional activity, using control cells where applicable
  • Work with Marketing Segmentation and Data teams to help implement optimal campaigns on a day-by-day basis
  • Analyse campaign plan options and projecting yield
  • Highlight commercially successful and unsuccessful campaigns
  • Provide support to the Marketing Optimisation Manager and the wider Retention Optimisation team



  • Related qualifications and experience
  • Keen interest in sports and betting
  • Strong numerical capability
  • Strong data interpretation capabilities – can understand relationships between high volumes of complex data, reach insightful conclusions, and articulate the results to audiences at different levels
  • Drive and determination, keen to learn, and the ability to work in a dynamic, fluid organization
  • Effective prioritisation skills and an ability to perform well under pressure
  • Strong working knowledge of Excel


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