Brand Manager Needed in California, USA

Skills Provision is searching for a Brand Manager for a Dairy company in the United States.

Location: California

Position: Permanent

Salary & Benefits

• $111,000 pa
• Benefits package available

The Role

• Develop brand communication which effectively reflects the objectives in order to build brand equity.
• Provide brand direction to develop and execute product and marketing programs to build awareness and increase sales.
• Develop Brand strategies based on consumer insights from consumer research and trackers.
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Monitoring, planning, and coordinating product launch.
• Guide creation of product portfolio.
• Evaluate and analyse program results and present recommendations for changes in strategy.
• Create and implement annual plans and activities to meet the short- and long-term objectives.
• Implement price revisions to meet agreed gross margin targets of relevant stockkeeping units.
• Conduct consumer research whenever required based on brand issues and opportunities.

Requirements

• Degree in Marketing.
• Other professional qualifications.
• 5 full years of marketing / brand building of FMCG products.
• Strong business acumen.
• Competent IT skills.
• Ability to produce top quality corporate reports.
• Dedicated and hard working.
• Strong team player

Skills Provision is an ethical international recruitment agency, as such our adverts do not discriminate with regards to age, race, gender, colour, creed, religion, sexual orientation, disability, and nationality.