UAE Based Director Level International Hospitality

• Increased customer retention across MENA by 45%
• Customer transaction increase driving return to profit
• Delivered cost savings of 30% whilst increasing customer contact
• Implemented bespoke digital marketing solution driving cost savings
• Successfully led and implemented major projects across EME
• Successful execution of industry workshop at AHIC
  

• Development of B2C and B2B sales & marketing strategies and plans for the MENA region
• Execution of B2C member marketing activity through various channels, including direct mail, digital, telemarketing and mobile marketing
• Execution of B2B initiatives including event management, PR and bespoke client collateral
• Implementation of bespoke e-marketing solution and strategy execution
• New product and business development to implement and grow F&B loyalty programs
• Lead in the delivery of annual budget and strategic plan for the region
• Data analysis to build member segmentation models
• Budget management
• Effective management of marketing team across two sites
• Brand development and management at both corporate and individual programme level
• Production of marketing collateral to support hotel brands participating in loyalty program

• Overall responsibility for membership – new member activation, member retention & reinstatement and cancellations
• Responsible for launch of B2B2C activity, including care programmes and lead generation
• Responsible for fundamental process & system changes to increase client satisfaction & assist revenue growth
• Responsible for the launch of new membership products
• Budget management
• Development and execution of marketing plan and communicating to senior management
• Marketing representative for core project teams
• Effective management of marketing team

• Achieved global objective of increasing member retention through effective retention strategy
• Execution of campaigns via direct mail, e-marketing and telemarketing
• Key player in Resort Directory production team
• Implementation of new Output Management and Customer Communication System to generate customer documentation

• Co-ordination of direct mail, outbound and e-marketing membership renewal campaigns
• Sales centre training and implementation of incentives
• Campaign analysis

Tower Publishing Services Ltd., UK  - 1998 – 2001

• Responsibility for six publisher accounts including Reader’s Digest and National Magazines
• Implementation of direct mail campaigns for customer acquisition and retention
• Database management
• Development and execution of call centre training

RS Components, UK - 1997 – 1998