Senior Manager - Sales & Marketing Business Development

April 2010 - Present :  Zonal Head-S&M at ASIA PULP & PAPER (APP) SINARMAS GROUP of Company (a MNC Organization)

Location: Hyderabad-India (South/ East & North East Markets)

Company Industry: FMCG

Job Role: Senior Management

From April-10 onwards working with Asia Pulp & Paper a MNC Organization Company has a presence in more than 95 countries. As a Sales Head I am heading Modern Trade/Stand Alone, General Trade and HORECA Sales, Working as Zonal Head and taking care of India markets South Markets / East markets/North-East Markets and Nepal markets. Controlling Sales and Marketing, Administrative and Logistics functions of the company.

October 2006 - March 2010 :  Zonal Sales Manager-South at Dharampal Preamchand Limited- (Spices/Foods/Tobacco Division) as Zonal Sales Manager S&M-South India.

Locations worked: Bangalore/Hyderabad (Karnataka/Mumbai/East India)

Company Industry: FMCG

Job Role: Management


A DS Foods Group worked as Zonal Sales Manager-South. Covered Andhra, Tamil Nadu, Karnataka, Kerala and Orissa markets for India's Premium Chewing Tobacco Products, Foods and Spices. Headed General Trade/Modern Trade/Institutions Sales.

Role and Responsibilities:

• Successfully Handled 5 depots in South and Orissa states with 486 stockiest points with the turnover of 81 Crores P.A with the field strength of 76 sales personnel's (ASM's, Sales Executives and Sales Officers). Market and distribution penetration more than 1.62 lacs outlets in South and Orissa states.

• Increase Distributors strength from 359 to 486, subsequently volumes increased from 29.70 tons to 42.65 tons. Increase mini pouch distribution in South markets,
• Conducted Promotional activities like product sampling, Retailer Contest, Gold & Silver card contest, Redemption of coupon, Branding for NPD's.
• South has recorded highest grown 29%, awarded No-1 Zone in the country.

• Developed Retail Sales in Jeddah and Khamis depots area markets.
• Introduced display, merchandising and promotional activities.
• Opened approx. 121 new outlets and created new Van routes.
• Territory has recorded highest growth in SAUDI 56% over 2005 Vs.2006. in first Quarter
• Received appreciation letters from my senior (Asst. National Sales Manager).
• Introduced new Reporting and Communication systems in the company and equipped with International Sales and Marketing Techniques.

• Handled the Team Size -- Field staff of 52 Sales personal
• Assigned territory was grown at an average of 16 %.
• Initiated in increasing the Profitability of the Regional Office by way of controlling the Logistic expenses as well as the branch expenses and increased the profitability @ 1.5 Overall minimized operational cost.
• Increase the distribution strength from 196 to 289 timely mapping the territory and re-designed the Metros coverage. Increase the institutional business from 34 tones to 75 tones sales through this channel.
• Appointed separate Institutional stockiest to service Institutions.
• Introduced In-shop activity and increased the brand awareness.
• Appointed 4 super stockiest to service all rural markets. Introduced the Tie-up schemes to all major markets. Initiated retail dealer cards and whole dealer cards to monitor the sales of the dealers. Played a vital role in increasing the Incentive linked Target schemes to stockiest and the sales men.
• Received appreciation letters from the Senior Management for delivering great performance and achieving the objectives of the company.

• Increase in the business volume from 1.68 crores to 18.20 crores in 5 years (from 1994 to 2000).
• Received number of merit and increments from the top management.
• Strong hold over Andhra Pradesh market and had good geographical knowledge
• Introduced Stockiest Sales men training concept to upgrade the knowledge of the Sales men
• Initiated new systems and procedures, thus resulted positive results
• Introduced the rural coverage concept in 1997 to cater all below 50 thousand population towns. Arrested the infiltration from the North markets and supported the coastal Andhra sales.
• Pioneered the Rural coverage concept in Andhra Pradesh.
• Received Best Salesman awards and many appreciation letters for this innovative addition.

• Launch the new products like Savage Classis, Savage, Wiltege Gold, Wiltege Platinum of Double Edge blades, also launched Wilman Premium range of Cattrages, Single Edge Razors, Blades, Shaving Creams, Shaving Foams and Wilman After Shave Lotions.
• Received Super Salesman awards 2 times.
• Received Merit Certificates from Hon. Chairman (Mr.Mehta) for keeping all-round performance and best territory awards.