Multilingual International Sales/Development Manager

Serial No: 16154
Skills keywords: business development, cross cultural awareness, negotiation & closing`, strategic business planning
Current location:  United Kingdom - View on map
Nationality: Spaniard
Spoken languages: Catalonian, english, Japanese, portuguese, spanish


2010-Present BRAMM Environmental Products (Jan. 2010-Present)

International Sales Manager Barcelona, Spain – Implementing BRAMM business plans

– Providing and controlling, budget, sales forecast and monitoring each key country and client

– Responsibility for sales and Profit & Loss results per territory

– Negotiating and closing contracts: Analyzing new business

potential, presenting product line-up and capabilities

– Cultivating the company reputation in the market with clients and vendors

– Developing and maintaining a good knowledge and awareness of competitors’ activities within the territories by providing pricing and promotional strategies information

– Maintaining a high quality service

– Identifying new market territories either via direct supply to multiple retailers or set up of national distributors

– Motivating the sales teams

– Key performance indicators monthly report

Key results: – Successful development of BRAMM and RainSoft business strategy

– Increased solutions linking BRAMM and RainSoft with clients’ needs and strategies

– Drove 80% revenue growth

– More than double operating profit ratio to 7.8% from original 3.5%

– Delivered more than 100% improvement in operating profits

– Added 62% new clients

– Increased cash flow 80%

– Boosted to reach 2nd place for International distributors

– Lead the company to join RainSoft’s Gold Circle for the Top 20 worldwide distributors in 2012, sharing best business practices in all the world regions

2006-2010 BRAMM Environmental Products (Feb. 2006-Jan. 2010)

Key Account Manager Barcelona, Spain

– Generating New Business via contacting clients from the Initial contact to Closing

– Negotiating and closing contracts: Analysing new business potential, presenting product line-up and capabilities

– Managing, costs, prices and margins according to agreed aims

– Expanding on new and current accounts by cross & up-selling

– Daily harmonious working relationships with staff, admin, clients, suppliers, partners and managers

– Creating field sales & marketing strategies matching specific targets

– Supporting strategic clients regarding all technical and business questions, preparing product and competitive analyses in order to develop sales strategies.

Key results: – Developed and built business from start up

– Increased sales year-over-year by leveraging referenceable accounts to build credibility and introducing new sales tools

– Opened the market ahead of the competition, persuasively overcoming clients’ concerns about product viability through combination of techniques that included product demonstrations, a strong guarantee, and referral lead generation

– Created sales presentations and demo products for multiple annual exhibitions at national and international fairs

– Developed a highly effective sales approach that emphasizes service, client education, and relationship building

– Trained, and supervised key account team members

1996-1999 TOYOTA OF VENEZUELA, C.A. (TOV) Caracas, Venezuela

Marketing Manager (May. 1996-Apr. 1999)

Responsible for 2 categories: Genuine Parts and New Products (Parts and Automotive inputs) for 58 dealers

– Preparing and developing marketing and media plans for different categories

– Designing and coordinating marketing researches

– Designing and developing pricing, advertising and distribution strategies under Just in Time system

– Coordinating marketing programs between TOYOTA MOTOR CORPORATION (TMC) and TOV

– Planning, organizing, leading and controlling TOV’s Client Service Award Programme for Dealers

– Promotion Coordinator for TOYOTA Service Marketing Programme

Key results:

– Successfully rolled out the Toyota Service Marketing Program to the dealership, which provided higher penetration, wider product portfolio and linkage to focus more properly on key products and services. This initiative substantially maximized after sales revenues and reduced overall parts and service costs

1995-1996 TOYOTA OF VENEZUELA Caracas, Venezuela

Sales Manager (Sep. 1995-Apr. 1996)

Responsible for 2 categories: Genuine Parts and New Products (Parts and Automotive inputs) for 58 dealers

– Coordinating supply of Genuine Parts from TOV to dealership-clients

– Monitoring sales performance nationwide

– Designing and carrying out Consultation and Training Program for Dealers’ Parts Managers

– Designing and coordinating parts-fleet activities

– Monitoring Just in Time system in sales phase

Key results:

– Enhanced sales operations through the implementation of advanced process methodologies, better management of resources and training of staff which resulted in improved customer retention and satisfaction.

1994-1995 TOYOTA OF VENEZUELA Caracas, Venezuela

Marketing Assistant (May. 1994-Aug. 1995)

Responsible for TOYOTA Genuine Parts.

– Analyzing competition, sales statistics, prices and market share

– Preparing annual marketing plan

– Designing client retention campaigns under Just in Time system

– Preparing and analyzing business reports sent to TMC on sales, inventory, service rate, etc

– Instructing continuous improvement techniques (Total Quality/Kaizen)

1992-1994 PDVSA Caracas, Venezuela

Staff-Commerce & Supply Department (Feb. 1992-May. 1994)

Key responsibilities:

– Calculating the price formulas of crude oil and asphalts using market indicators posted by Reuters, Platts and Bloomberg.

– Making analysis of claim demurrages in vessels

– Preparing and executing purchase-sale contracts for crude oil and asphalt between PDVSA and third partners (Citgo, Shell, Veba Oil, Exxon, PetroCanada)


2003-2005 UNIVERSITY OF BARCELONA Barcelona, Spain

Advanced Studies in Business Administration: Department of Economical and Managerial Sciences (Feb. 2003-Jul. 2005)

2000-2002 WASEDA UNIVERSITY Tokyo, Japan

Master in Commerce/International Business, Graduate School of Commerce

(Apr. 2000-Mar. 2002)

1999-2000 WASEDA UNIVERSITY Tokyo, Japan

Research Student, Graduate School of Commerce (Apr. 1999-Mar. 2000)

1995-1996 METROPOLITAN UNIVERSITY Caracas, Venezuela

Master in Marketing Management (Apr. 1995-Feb. 1996)

1988-1993 JOSE MARIA VARGAS UNIVERSITY Caracas, Venezuela

Bachelor degree in Business Administration (Apr.1993)


Languages: Spanish (Native).

English (University of North Carolina, U.S.A.) TOEFL score 213. IELTS score 6.0 Catalonian Level C (Generalitat de Catalonia)

Portuguese (Brazilian Embassy at Venezuela)

Japanese (Waseda University).

Publications: Master Thesis on Global Marketing Strategies by Toyota Motor

Working Paper on Toyota’s Global Product Strategy in Europe