CV,International Communication and Project Manager for the Art World

I am currently available for work
Serial No: 6440
(17/08/1965, female)
Skills keywords: communication and marketing, cuartorial, educational, project management
Short Bio:

For the last 7 years I have been working as a freelance cultural communications, marketing and exhibition project consultant for foundations, museums, art fairs and galleries. Some of the most important Spanish Museums and Foundations are among my clients. Before that, for over 10 years, I was in charge of the Communications, Marketing and Educational department of one of Spain's most important Foundation and a Museum of Contemporary Art. I am based in Spain but am working all over Europe. I have gained a strong knowledge and overall experience in the cultural communication, marketing, exhibition design, curatorial and educational field. The combination of my leadership and result orientated character, my forward looking vision and my excellent relationship skills, has made me develop and implement, with success, many national and international art projects.
I also write about art and history in the most read Spanish Sunday magazine “XL Semanal” and in the art market magazine “Tendencias del Mercado del Arte”.

Current location: Community of Madrid, Spain - View on map
Spoken languages: Basic French, Beginner of Arabic, Croatian, english, german, Slovene, spanish
Location I am interested in working:

Work Exoperience:


2009 – Present


  • Head of communication for national and international communications for the culture and heritage department. (Temporary exhibitions, collection, concerts, seminars, …)
  • Communication 2.0
  • Design and coordination of the cultural events linked to the Santiago de Compostela Cathedral Programme and the restoration of the Portico of Glory (funded by the Foundation), including a travelling virtual heritage exhibition, seminars and concerts with medieval instruments.

(Instituto Cervantes Berlin and Musikinstrumente Museum, Berlin 2011 / London (Victoria and Albert Museum), 2011 / Lisbon (in collaboration with the Spanish and Portuguese Ministry of Culture), 2011-12 / Madrid, 2012-13 / Rome (in collaboration with the Vatican Museums), 2014)

Project web:

  • Co-coordination of the exhibition and responsible for the travelling venues of a retrospective on the architect Rafael Moneo.
  • Institutional and international relations with museums, foundations and governmental institutions (at meetings such as MUSCON and EfcEx)
  • Member of the follow-up Committee of the Andew A. Mellon Foundation- Fundación Complutense University Grant Programme for the Santiago de Compostela Cathedral Programme.



BOTÍN FOUNDATION, Santander/Madrid, Spain

2010 – Present


  • International Communications Officer for the “Botín Centre”, a new venue  for culture and education and the fist building by Renzo Piano in Spain, to be opened in June 2014.
  • Design and implementation of the national and international communication plan for 2013/14 for all exhibitions of the Botín Foundation.



2012 – Present


  • Design and implementation of the local, national and international fundraising strategy for the Santiago de Compostela Cathedral (2013-2016) including different types of public and private funding tools and campaigns.



2013 – Present


  • International communications for temporary exhibitions.



2011 – Present


  • International Communications and Marketing Officer
  • International and institutional relations (exhibition projects in 2013: Stockholm, Rome, Ljubljana, New York and Moscow).
  • Curator of exhibitions on Balearic island artists.



2013 – Present


  • Design of the strategic plan of the museum (communication, marketing, outreach, etc). Museum to be re-opened in 2013/14.










Past freelance collaborations (2007 – 2012):


Art Fairs:  Koelnmesse Gmbh, 2007- 2011, Germany

  • Communications in Spain for the following fairs: Art Cologne, Cologne Fine Art & Antiques, Exponatec and IMM (International Furniture Design Fair).
  • Co-organisation of the IMM’s yearly “Trendbook” press conference in Barcelona, Istanbul and Stockholm.
  • Communication for Art Cologne Palma de Mallorca in 2007.


Art Fairs: Espacio Atlántico, 2010/2011, Vigo, Spain

Communications in Spain and abroad for this contemporary art fair


Art Fairs:  ARCO, 2011- 2013, Madrid

  • Collaboration with the International Collectors Program


Art Fairs:  Feriarte (Ifema), 2012, Madrid

  • International Communications and coordination of “D21” a new space dedicated to contemporary design


Gallery:  Kewenig Gallery, 2007 – 2012, Palma de Mallorca / Cologne, Germany

  • Gallery Director on a freelance basis. Communications and collectors relations.


Gallery & Kunsthalle:  CCA, Center for Contemporary Art Andratx, Majorca /  Denmark

  • Media relations, organisation of fundraising events.


Gallery:  Art Aqua Balance Gallery, Palma de Majorca / Cologne

  • Design of the launch strategy, positioning and inaugural programme of cultural events


Foundation for the City of Culture of Galicia, Santiago de Compostela, Spain

  • Design and implementation of the communications strategy in Spanish and international media; relations with institutions and associations operating in the fields of architecture and culture
  • Organisation of conferences and exhibitions to promote this new cultural centre, created by Peter Eisenman Architects, NY. (AEDES, Berlin, 2010 / Circulo de Bellas Artes, Madrid, 2011)


Santander Bank Foundation, Madrid, Spain

  • Media relations in Britain for the occasion of the Second Edition of the Santander Bank Foundation Award for Anglo-Hispanic Relations (April – June, 2013)


Barcelona Design Festival, Barcelona, Spain

  • National and international Communications Officer for the “Barcelona Design Festival” (june-october 2012)

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Venice Biennale of Architecture, Italy

  • International Communications Officer for Vogadors, a collateral event about Balearic and Catalan Architecture


Foundation Casa de Alba

  • International Communications Officer for the exhibition EL LEGADO DE LA CASA DE ALBA, Madrid


Picasso Museum, Malaga, Spain

  • International Communications Officer for temporary exhibitions


Yannick and Ben Jakober Foundation, Alcudia, Majorca

  • Consultancy services in communications, fundraising and commercial relations.


Marcelino Botin Foundation, Santander, Spain

  • European media coverage of the following exhibitions: Dynasty and Divinity: Ife art in Ancient Nigeria and Jean-Michel Basquiat.


Government of the Balearic Islands, Balearic Islands

  • Curator for 2 exhibitions on Balearic artists in Berlín.
    • “Contemporary Balars”, Art Center Berlín, 2010
    • “Island without borders”, Art Center Berlin, 2011


Candidacy of the Balearic Islands for European Capital of Culture 2016

  • Head of Communications


Es Baluard Foundation. Museu d’Art Modern i Contemporani, Palma de Majorca         

·         Design of the Communication Plan of the Museum

  • Responsible for managing the corporate image of the museum and positioning it in the social media and for setting up the museum’s new web page







Previous full-time positions:



Barrié Foundation, A Coruña / Vigo

Dec 1999 – Dec 2006

Director of Communications and Marketing and the Educational Department

“Culture / Economic and Scientific Research / Social Services / Education”

  • Creation of the communications department and defining the marketing and external and internal communications strategy for the foundation’s twin centres in A Coruña and Vigo
  • Creation of the corporate image and brand positioning, with responsibility for all visual informational material (leaflets, posters, annual report, quarterly programmes, streamers, etc.)
  • Relations with local, national and international media (news items in general and specialist printed media, press releases, press conferences, interviews, etc.)
  • Monitoring press coverage
  • Marketing and advertising campaigns
  • Web page design, implementation and content coordination
  • Mailings and compliance with the Spanish Data Protection Act

Other responsibilities:

  • Budgeting and accounts management for the communications and educational department
  • Joint responsibility for protocol and institutional relations
  • Running the education department
  • Advice and input for the cultural events programme
  • Member of the selection panel for the Foundation’s international post-graduate grant scheme


Galician Center for Contemporary Art, Santiago de Compostela                      1994 – 1998

Deputy to the Director and Head of Communications, Marketing, Public Relations and Protocol

  • Positioning and development of the museum’s image
  • Design and implementation of the press office
  • Media relations and national and international coverage of activities in general and specialist printed media
  • Advertising and marketing campaigns
  • Institutional relations and protocol
  • Supervision of the publications department
  • Collaboration in the coordination of several exhibitions and associated publications



Media Collaborations
  • Contributor to the monthly magazine Tendencias del Mercado del Arte
  • Contributor to the How to Look at a Painting section in the colour supplement XL Semanal,  published by Grupo Vocento (since 2009)



  • Member of the Foundation Communications Professionals Exchange (EFComEx) (



Degree in Art at the Pedagogical Faculty, University of Maribor (Slovenia)




Fluent in English, Spanish, German and Croatian.

Native speaker of Slovenian.

Basic working knowledge of French and beginner of Arabic.



Seminars attended:

  • Expert in Marketing for SMEs, organised by the Confederation of Business Associations of the Balearic Islands, 2007
  • Negotiation tools and family-responsible companies, organised by the IESE Business School, University of Navarra, 2006
  • Challenges in Management, organised by the IESE Business School, University of Navarra, 2004
  • Development of Management Skills for Non-Profit Organisations: Time Management and the Learning Process, organised by the IESE Business School, University of Navarra, 2003
  • Team Work and Service Quality, organised by Consultores Overlap, 2003


Seminars given:

  • Educational Workshops in Infant Education: the experience of the Barrié Foundation, in the 3rd Conference on Infant Education, organised by the Faculty of Educational Science, University of A Coruña, 2005
  • Communications in Cultural Institutions, in the Conference on Organisational Communications organised by the International Press Club of Galicia, Santiago de Compostela, 2001












Absent Architecture from the 20th Century (F. Barrié / Ministry of Public Works, Madrid)

Alberto Giacometti. A retrospective (Museo Picasso Málaga)

Álvaro Siza. Works and projects (CGAC- Galicia Centre for Contemporary Art / Artist)

Alvin Langdon Coburn (F. Barrié / George Eastman House Rochester, NY)

Ana Mendieta (CGAC)

Anish Kapoor (CGAC / Artist)

Ansel Adams (F. Barrié / George Eastman House Rochester, NY)

Arnulf Rainer (CGAC)

Art in the Age of Altamira (Botín Foundation/British Museum)

Art Cologne Contemporary and Modern Art Fair – (Koelnmesse GmbH, Cologne, Germany)

Art Cologne Palma de Mallorca – (Koelnmesse GmbH)

Chillida (Centro de Exposiciones de Benalmádena)

Christian Boltanski – Gallery Kewenig (Cologne-Palma / Artist)

Christian Boltanski. Advento (CGAC / Artist)

Collection ARCO (CGAC)

Collection Berardo (F. Barrié / Collector, Portugal)

Collection NINS – European portraits (16th – 19th Century), representing royal or noble children (Fundación Jakober)

Camille Pissarro (Thyssen-Bornemisza Museum, Madrid)

Cologne Fine Arts. The Art Fair from Antiquity to Contemporary Design (Koelnmesse GmbH, Cologne)

Dan Graham (CGAC / Artist)

David Chipperfield. Form Matters (F. Barrié, David Chipperfield Studio, London)

Decorative Arts from the 20th Century (F. Barrié / Musée des Arts Décoratifs Montreal)

Dynasty and Divinity: Ife Art in Ancient Nigeria (M. Botín Foundation / Museum for African Art, NY)

El Greco. Apostolados (F. Barrié)

The Legacy of the Casa de Alba (Casa de Alba Foundation, Madrid)

Felix González-Torres. A possible landscape (CGAC / Museum Guggenheim, NY)

Flow (Contemporary Art Group Exhibition) – (Centro de Arte Contemporáneo Andratx)

Francis Picabia. Paintings and Drawings – Gallery Kewenig (Cologne-Palma)

Frank Lloyd Wright and the living city (F. Barrié / Vitra Design Museum, Germany)

George Nelson. Design (F. Barrié / Vitra Design Museum, Germany)

Giovanni Anselmo (CGAC / Artist)

Great Masters from the Museum Lázaro Galdiano (F. Barrié / Museo Lázaro Galdiano, Madrid)

Guiseppe Terragni (CGAC)

Heritage: The Pórtico de la Gloria of the Santiago de Compostela Cathedral. Virtual exhibition in Berlin, Portugal, Victoria and Albert Museum, London and Conde Duque Cultural Centre, Madrid (F. Barrié)

Icons: the best photography and film from the George Eastman House (F. Barrié / George Eastman House Rochester, NY)

IMM. International furniture design fair (Koelnmesse, Gmbh, Cologne)

Impressionism. Master Works from the Museum Wallraf-Richartz- Collection Corboud (F. Barrié / Museum Wallraf Richartz-Collection Corboud, Germany)

Juan Muñoz (CGAC / artist)

Laxeiro. Galician contemporary art (CGAC / Artist)

Leopoldo Nóvoa. Galician contemporary art (CGAC / Artist)

Lothar Baumgarten (Botín Foundation)

Mansilla & Tuñón Architects. New building of the Barrié Foundation in Vigo

Marcel Breuer. Design & Architecture (F. Barrié / Vitra Design Museum)

Marcel Broodthaers. Cinéma (CGAC)

Mario Merz – Gallery Kewenig (Cologne-Palma)

Medardo Rosso (CGAC)

Mies van der Rohe. Architecture and Design (F. Barrié / Vitra Design Museum)

Nacho Criado (CGAC / Artist)

París, París, París. Spanish Artists from the Paris School (F. Barrié)

Peter Eisenman Architects. Fragments (Aedes Architecture Gallery, Berlin)

Peter Eisenman Architects. The City of Culture of Galicia (Circulo de Bellas Artes, Madrid)

Photography by Alfred Stiegliz. The legacy of Georgia O’Keeffe (F. Barrié / George Eastman House Rochester, NY)

Picasso – “Young Picasso” (F. Barrié / Museo Picasso Barcelona)

Picasso lithography (Fundación- Casa Natal Picasso, Málaga)

Richard Prince (Museo Picasso, Málaga)

Roy Lichtenstein (F. Barrié / Roy Lichtenstein Estate, NY)

Santiago Calatrava – (Es Baluard Museo d’Art Contemporani de Palma / artista. Curator: Tomás LLorens)

Scandinavian Design (F. Barrié / Nordic Council for the Arts)

Sculpture Park – (Fundación Jakober)

Signs and Miracles. Niko Pirosmani and Contemporary Art (CGAC / Kunsthaus Zurich)

Sol LeWitt (F. Barrié / Artist)

Supernatural (Contemporary Art Group Exhibition) – (Centro de Arte Contemporáneo Andratx)

Surrealism. Max Ernst and his surrealist friends (F. Barrié)

Tacita Dean (Botín Foundation)

Verner Panton. The retrospective(F. Barrié / Vitra Design Museum)

Victor Vasarely (CGAC)

Vito Acconci. Living off the museum (CGAC / Artist)

Yemen. In the land of the Queen of Saba (F. Barrié / Ministry of Culture, Yemen)






Dave Holland Quintet

John Hicks Trío

Charlie Hunter Group

Kenny Barron Trío

Paula Oliveira Quartet

Toots Thielemans Quartet

Barbara Hendriks canta a Gershwin

Charlie Haden presents Nocturne

Aziza Mustafa Zadeh

Ken Peplowski Quartet con Howard Alden

Mulgrew Millar. NHOP. Alvin Queen. Bennie Wallace

James Williams. Dennos Irwin. Meter Bernstein

Goleen Gate Quartet

NNena Freelon Group

Dianne Reeves

John Zorn Electric Masada

Count Basie Centenal Project

Hard-Bop All Stara (Jimmy Cobb, BennyGolson, Cedar Walton, Búster Williams, Randy Brecker)

Anthony Braxton Sextet

Laika Fatien Quintet

Paquito D’Rivera Quinteto

Phil Woods Quartet

Lorraine Desmarais

Jim Hall Quartet

Eliane Elias Quartet

Ronnie Mathews Trío

Benny Green Trío + Bob Mover

Francesco Cafiso Quartet

Gary Burton & Makoto Ozone

Tchavolo Schmitt Quartet