A dynamic, self-motivated and dedicated professional, with a wealth of skills and capabilities acquired during career spanning finance, business management, sales and business development. Demonstrates exceptional commercial acumen and management expertise, able to define comprehensive operating plans and oversee their implementation resulting in significant growth and improvement to revenue margin for business. Enjoys being part of, and leading successful and productive teams.
Professional Qualifications
Degree Banking, Ecole Supérieure de Banque, Algeria (2002)
Career History
Business Development Manager, Sea & Argentine Scallops
Clearwater Seafoods Limited Partnership, Canada
Complex and diverse role with accountability for product management, operations, sales and business development. Supporting sales and marketing teams with the development of the species marketing strategy, aligned to overall corporate plan, incorporating pricing, sales channels, promotions, marketing and product formats. Overseeing all product development, recommending pricing strategies and collaborating with sales force to provide sales points to support price rise. Carrying out extensive analysis to prepare annual and monthly sales targets, monitor species sales/margins forecast versus budget, identify gaps and recommend short and long-term solutions. Researching potential customers and markets and estimating consumer demand. Collaborating with the Fleet division relating to fishing plans, TAC and quotas. Personally maintaining market knowledge to support ongoing strategic planning.
Major achievements include:
• Designing and implementing a margin analysis document to provide clarity in customer comparison, resulting in more effective targeting and return on investment
• Participating in the launch of two products, contributing to the growth of the top line for the species and improved revenue
• Establishing excellent internal relationships, specifically with the North American team, resulting in a collaborative, global team approach
• Exceeding margin targets by 48% (2013), through effective cost management, price increasing and the introduction of value added offerings
• Increasing turnover by 31% during tenure from $112m to $147m
Inside Sales Representative, Benelux
Clearwater Fine Foods Europe, UK
Developing and maintaining positive relationships with existing clients to foster high levels of client satisfaction and retention. Identifying potential opportunities to increase customer portfolio and increase sales of frozen products and live lobster.
Major achievements include:
• Developing an expert knowledge of Clearwater’s products
• Creating a system to enable sales coordinators access to the allocation data, thus minimising mistakes, resulting in 90% accuracy in inventory and order management
• Growing the Belgian market across a number of products, restarting the live lobster activity from 0 to 90,000lbs, introducing “split lobster” resulting in sales of 500 cases per month
• Sourcing two container-based customers to develop frozen sales in the region
• Reducing aging inventory of frozen lobster by 20%
Accounts Clerk
Clearwater Fine Foods, UK
Utilising experience in accounting and finance to support accounts function of this international organisation, coding and recording cash receipts on accounting systems. Contacting customers to chase outstanding invoices, resolving any issues relating to invoices.
Major achievements:
• Successfully clearing 75% of the problem accounts and bad debts during tenure
• Developing excellent knowledge of the industry and operational requirements
• Simultaneously cross training towards the role of inside sales coordinator
Financial Adviser
Société Génerale, France
Accountable for providing excellent service to customers, recording account activities, cross selling and up selling additional products and services, resolving complaints and dealing with queries as they arise.
Major achievements:
• Drafting comprehensive documents relating to the company’s products to support advisers and new team members in the achievement of specific objectives
• Implementing competitive initiatives to raise motivation and performance, resulting in the team being ranked within the top ten best selling teams
Cashier Manager
Monoprix, France
Heading a team of 70 cashiers, managing rota to ensure optimum provision of staff to meet exceptional customer service standards. Training new team members on operational requirements and company procedures. Responsible for managing staff performance and personal issues.
Major achievements:
• Successfully improving productivity through effective personal management
Financial Adviser
Bangue de Développement, Algeria
Providing advice and guidance to customers, leading a team of four advisers, managing mortgage process to ensure alignment with corporate process and procedures.
Major achievements:
• Establishing a computerised classification system to file mortgages to provide access to information for other departments
Professional Training
• Selling Through Distributors, The Chartered Institute of Marketing
• STARS (Strategic Thinking and Analysis for the Right Solution)
• Effective Negotiating
• Customer Centric Approach
• Conceptual Selling
• Stage Gate Process
Languages:
English, French, Arabic