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CV, Experienced Sales Manager Seeking Work Globally

I am currently available for work
Serial No: 44094
(07/08/1979, male)
List top 5 skills: distributor management, economist, events management, sales manager, trade marketing manager
Short Bio:

10 years professional experience. The last 6 years were spent in areas such as identifying new opportunities, prospecting, negotiation, development, events implementation and organization.

Experienced national business manager with extensive track record in both B2B and B2C environment. Recognized for leading teams towards delivering business targets and offering innovative solutions for Wholesale, Teamsport and B2B.

Highly motivated and enthusiastic team player with strong business acumen.

Current location: 

Municipiul București, Romania - View on map



Preferred Sector of Employment: 

Retail Wholesale and Purchasing, Marketing

Spoken languages: 


Locations I am interested in working:



SC Puma Sports Romania SRL
January 2008 to present
Country Wholesales Manager


– Formulates and implements sales strategies to penetrate new and existing market

– Builds up and maintains business plan within volumes, turnovers, and budgets for wholesale business

– Propose, adjust and implement the trade commercial policy

– Conducts negotiations on delivery, payment and other conditions, within the boundaries of the business plan for PUMA wholesales customers

– Reports periodically on the progress and results, analysis developments and make recommendations

– Manages, supervises, appraises and motivates employees from my team

– Plan and prepare the future pre-order meetings, product and marketing set-up of the showroom, organize the sell-in activities with the Puma wholesalers

– Develops B2B sector of the business and maintains important focus on these projects

– Targets FRF, COR, football clubs, sport associations, academies, football players, and handball clubs, to sell our equipment

Teamsport & Accessories Sales Coordinator –


– Full support for SM in implementing sales & marketing programs at the wholesalers partners

– Ensure that the proper visual merchandising is done in all PUMA retail-systems and also for the wholesalers

– Continuously seek for new business opportunities and new accounts, both wholesale and Teamsport

– Working with accounts on repeats and looking for in season sales opportunities

– Identify B2B new opportunities and propose action plans

– Identify new opportunities in Teamsport (such as Football clubs, Handball, Running, Rugby, etc), develop business in this area and maintain a good relationship with the clubs.

Achievements for both positions:

– Achievement of annual budgeted results

– Development of the wholesale distribution from scratch to over 60 customers with more than 200 stores over the country

– Development of B2B distribution from 0 to more than 150 customers ( including the Teamsport business)

– Successfully build PUMA brand as leading brand visibility in Romanian football : achieve several PUMA teams in Romania first league such as Rapid Bucharest, Sportul Studentesc, FC Brasov, Petrolul Ploiesti, FC Viitorul , Astra Giurgiu, Gloria Bistrita, CS Severin and Otelul Galati

– Implemented, from 2009 until 2015, of the project related to sponsoring the Romanian Football Cup with special design of the official ball and referee equipment

– Bring under Puma umbrella iconic Romanian football players as endorsement contracts, players such as – George Ogararu, Eduard Stancioiu, Raul Rusescu, Gabriel Tamas, Cosmin Moti, Ousmane N’doye, etc, but also, the all-time biggest Romanian Football player – Gheoghe Hagi – through sustaining his project ‘Academia de Fotbal Gheorghe Hagi’

– Implemented the most successful integrated sales & marketing campaign for football in 2010 – „Love = Football”

– Active participation to organization of different Puma events, based on the brand policy, events like Midnight Run, Slanic Faas Run, Puma Social, Street Heroes, PUMA – the Creative Factory, Love thy Planet


SC Ursus Breweries SA
May 2007 – January 2008
Horeca Sales Representative ( On-Premise Accounts)


– Assure to deliver Ursus volumes through distributor sales team according to the business plan for sector 4 & 5, in Bucharest – on premise accounts

– Implement and coordinating sales strategies and trade marketing activities in assigned territory, maintaining and developing relationships with actual customers and identifying new potential ones

– Directly manage all aspects of assigned sales territory.

– Increase the availability and visibility of products in new and existing on premise accounts

– Participate in evening and weekend promotions and assist with special events – eg. activation for Cupa Romaniei Timisoreana – perform beer samplings, tastings, beer dinners, and evening promotions

– Complete daily account visit reports, monthly expense reports and other surveys as required

– Management of sales drivers execution, of marketing(promotional) materials and all actives (cold boxes, drafts, umbrellas)


– Achievement of the results asked by the company from the volume point of view, visibility and merchandising

– Development of the actual distribution in the area allocated with 30%

– Increased brand visibility in all on-premise locations, through the implementation of the marketing and trade-marketing programs, even these locations are the existing ones or the new ones( management of fixed assets)

– Management of distributors people – 2 distributors with 3 teams of agents, targeted for achieve the desire results


SC Heineken Romania SA
September 2004 – April 2007
Retail Sales Representative ( Off-Premise Accounts)


– Promoting products and promotional activities of Heineken Romania SA consistent with the strategy and company policy

– Secure display space, shelf space and share of cold box

– Improve Heineken Romania status by building displays, resetting cold boxes, and increasing visibility through additional point-of-sale, plan promotion activities, offer after sale follow-through

– Introduce and sell in new SKU’s and packages including activities to support sell through

– Create and implement programs designed specifically for off premise accounts

At Distributor level (Seca – sector 2, in Bucharest, Activ Distribution – sector 5, in Bucharest):

– Partner with distributor to ensure fulfillment of accounts’ needs

– Supervision of a team in conducting market research

– Coordination and monitoring distributor sales force in their territories

– Monitoring product availability of Heineken Romania SA but also the competition at the point of sale

– Sales drivers execution, customer management, marketing(promotional) materials and all other actives (fridges) management


– Development of allocated area for direct sales, from 0 to 89 customers in few months

– Coordination of 20 people for realizing a market research in sector 2, Bucharest and surroundings

– Provide trainings and programs for craft beer education for the distributors agents

– Management of allocated fixed assets, management of distributor agents – apr. 7 persons



Academia de studii economice
(1998 – 2002), Bucharest, Romania

Licensed in Marketing and Economy of rending services, Commerce



International Police Association Romania (2013), Bucharest, Romania
Honorific member of International Police Association – Romanian branch

Puma International (2010) Herzogenaurach, Bavaria, Germany
PUMA 2010 Teamsport Award –
Best PUMA Sales & Marketing for 2010 World-cup campaign



I.C.S. (2005), Bucharest, Romania
English Course