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CV, Experienced Manager Looking Worldwide

I am currently available for work
Serial No: 47048
(10/01/1967, female)
List top 5 skills: business development, leadership, strategic thinking
Short Bio:

Senior executive, experienced in business and people development, as well as in consulting for performance improvement.
Strategic-minded leader, with a proven ability to meet and exceed shareholders expectations, sharing high ethical and professional values. Solid 20 years career with high performance in various organizations and industries under very competitive market conditions. Experience in turn-around projects, new product launches and portfolio structuring.

Current location: 

Județul Timiș, Romania - View on map



Preferred Sector of Employment: 

General Management, education and training, Retail Wholesale and Purchasing

Spoken languages: 


Locations I am interested in working:



Managing change:

– Change manager by definition, able to facilitate change in fast moving organizations or markets

– Ability to see the bigger picture, strong negotiation skills, capacity to convince people when transformation needed

– Results oriented, pro-active and accountable person with strong desire to take on responsibility and consequences

Business development:

– Development of national market coverage in different industries, starting from scratch (modern and traditional trade)

– Introduced new products and opened new markets for most businesses

Strategic thinking:

– Ability to integrate all elements in a big picture

– Turn market and consumers voice into opportunity for the company and innovate to fulfill those needs

– Develop strategy implementation plans, lead and control the implementation (project management).


– Connects well internally and externally, ability to quickly maintain trustworthy professional relationship which has a very high internal level of respect

– People persona, genuine interest in the person; great communication and social skills, comfortable in developing relationships at all levels, starting with lower positions and ending up with higher position people


– Hands-on mentality, pragmatic in approach and execution. Well structured, actionoriented approach to problem solving, ready to take decisions and to be accountable for them

– Ability to work under pressure, to always show enthusiasm, drive and determination Coaching skills:

– Ability to develop people, give continuous and real support to direct reports, colleagues and business partners

– Empower people to enjoy work, own their projects and celebrate results

Result oriented:

– Acknowledgment of the financial objectives and determination to achieve those key indicators


2011 – Present

Responsible to negotiate and manage consultancy projects to medium size local companies, including deliverable growth objectives (revenue growth, numerical distribution, market share); profitability (cost and payment terms reduction, net profit increase) and organizational objectives, such as: Team restructuring and/or set-up in line with the company and market needs and potential.

Services provided are in the following main areas:

– Product portfolio optimization: define and develop the products with relevance in revenue and also with major contribution to the profit

– Numerical distribution and market coverage: negotiation or renewal of all modern trade agreements, optimize the traditional trade coverage around the country, open new channels of distribution according to market potential

– Trade marketing strategies: develop and implement tailored plans for distribution channels

– Evaluation of the business: evaluate all components from strategic point of view. Create a strategy and a business plan according to client’s priority

– Negotiation support: build negotiation strategies for all major clients and/or suppliers and give assistance during the implementation process

Main achievements:

– Revenue growth: grew revenues with double digit in the first 12 months of the implementations

– Cash flow improvement through payment term reduction: from nearly 89 days to 14

– 26 days (depending on regions)

2006 – May 2011
MANAGING DIRECTOR  (Romania and Bulgaria representative offices of PODRAVKA)
PODRAVKA Romania (Part of PODRAVKA Group, Croatia – food producer,owner of Vegeta brand)


– Fully represent the company in all trade relations in both countries and develop strong, national coverage distribution systems

– Recruit and manage the direct sales and marketing teams

– Business development: build medium term business plans (3-5 years) and maximize profitability, gain market share and ensure organic growth over years

– Budgeting, cost control, cash flow, stock management

– Responsible for local marketing plans, new product launches and network developments

– Supervision, evaluation and coaching of the teams

Main achievements:

– Sales results: nearly doubled the market share in volume, increased more than four times the monthly average sales volume 2010 versus 2006

– Reduced outstanding receivables to a minimum level of risk

– People: Professional Development of the managers, in both countries Romania and Bulgaria

– Successfully developed an External Market from a sales project to a profitable organization





Executive MBA – TIFFIN University, Ohio, USA
2008 – 2010

Bachelor Degree – Mechanical Engineer (TCM); Faculty of Machine Building Technology, University of Bucharest
1986 – 1991


– Certified Coach, Trainer and Speaker on John Maxwell Team
2011 – 2012

– Authorized Trainer for adult professional education, according with Labor Ministry and National Education Ministry, certified by CNFPA

– Authorized Trainer for “Spirit of Enterprise” – program of The Larry Farwell Company


Volunteer – Senior consultant and teacher – Leadership Academy Arad

Volunteer – in different social projects and NGO in last 20 years.