CV, Digital Marketing Specialist Looking Worldwide

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Serial No: 24272

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Short Bio:

7+ years in digital marketing, social media & digital PR. Background of PR, BTL & Trade marketing. Specialist in strategy, integrated projects & development of 360° communications (including team & routine work). Ready to move abroad. Born & live in Ukraine.

Current location:  Kirovohrads\'ka oblast, Ukraine - View on map

Nationality: Ukrainian

Preferred Sector of Employment:  Marketing, multilingual, Travel and Tourism

Spoken languages: english

Location I am interested in working: Anywhere

Qualifications

Kyiv National Economic University, 1999-2004.
Faculty: Economics & management.
Major: Economic theory. Degree: Master.

Skills

• Strategic and tactical planning of digital-companies.

• Experience in business negotiations.

• Developing of creative concepts varying complexity by using different channels of influence and technology. Development of integrated campaigns.

• Development of tenders:

o Organisation of package offer for each client

o Creative concept

o Strategy developing

o Creating a detailed step by step plan of work

o Working out with KPIs, timing , budgeting

• Work with different market segments (B2B, B2C).

• Design and planning of cross-platform programs.

• Experience with editorial shells.

• Development of site architecture. Create sites Custom Prototypes.

• Working with programs : Axure RP, Mindjet, Xenu’s, Photoshop, Redmine etc.

• Budgeting and timing. A clear understanding of market prices , campaigns margin evaluation

research, the ability to calculate the timing for certain types of work and the campaign in general.

Career Summary

Digital advertising agency “Digity” (agency specialization: social communications)
July ‘12 till now.
Director.

• Company management and development

• Financial planning and execution of the company’s objectives .

• Scope and motivation of the team.

• Time management.

• Customer Service:

o Strategic development

o Developing of multidisciplinary projects

o Work control.

o Control of contractors.

o Margin control for all customers.

• New business:

o Development, argumentation and selling projects to clients

o Development of tenders

Key customers and results in social networks in 2013:

• TezTior: №1 branded touristic community in Ukraine & Russia – about 600 000 users. “Bloggers in the hotel” project developed and performed in 2012 for TeaTour got shortlist of Effie Ukraine in “Media innovation” http://effie.org.ua/ru/winners/2012 Vide reel: http://youtu.be/Y0i2mbB6BLU

• Turkish Airlines: +46 000 users per year, avia-community #1 in Ukraine

• Fly Smartphones: started from March’13 – mobile community #3 in Ukraine

• Alfabank: First lead-generating project in social networks. During 3 months of work + 34 000 users, the most dynamic banking community in Ukraine, № 3 in the rankings. Video reel: http://youtu.be/Z2A0uNV5JUQ

• Branded page about Hungary

• Representation of the Turkish tourism in India. Maintain branding communities in the Indian market.

Digital advertising agency ”Tribal DDB Ukraine”
March ‘11 – July ‘12.
Account director.

• Development of client’s digital strategy.

• Direct involvement in the preparation of proposals for the agency’s clients and quality control of

outgoing proposals, followed by justification of the chosen strategies.

• Development of creative concepts, selection of tools for the campaign, channels of influence,

technologies for the task.

• Organization and control of agency staff for coordination and implementation of advertising

campaigns for clients of the agency;

• Participation in the preparation of presentations and status reporting.

• Promotion of all agency services to clients in accordance with established priorities;

• Coordination of ongoing operational work in the agency, distribution of tasks and monitoring of their implementation, participation in training of new employees.

• Selecting, setting goals and monitoring all contractors involved in the workflow.

• Preparation in all agency’s tender offers. Creative, technical solutions, budgeting, timing, presentation.

Key customers (full management):

• HTC

• OTP Bank

• Lipton

Participation at the level of strategy and tactics, the development of creativity (but not management)

• McDonalds

Cultural-Education Centre “Master Class”, Kiev
January’09 – March’11.
Account-manager, project manager.

• Development of concepts, selection of the success factors, milestones and recommended schemes of projects development

• Integrated Client Management – development of the plan and coordination of communication strategy on-line.

• Presentations preparing.

• Prepare of plans of expenditure, income, cash flow.

• Successful implementation of projects in accordance with the work plans

• Coordination and supervision of work.

Key Customers:

• Бутик-Отель «Ривьера»

• ГогольФест

• Мастер Класс

• Окешкин Клуб

• Оксфорд Класс

• KM Core

• Pellet Energy

• Art Galery M17

• Сайт по подбору персонала

“Gravis” LLC (TV channel “CITY” / TV channel “KINO”), Kiev
September’07 – December’08.
PR-manager.

• Development and implementation of TV-channel PR-campaign

• Development, planning and technical implementation of advertising radio-campaign of TV-channels

• Development and implementation of outdoor advertising campaign throughout Ukraine

• Close cooperation with the PR-departments of major publications of the country

• Development and implementation of internal BTL-actions

• Organization of photo shoots, writing articles, press releases, task workgroup

“GERMES BUILDING SYSTEM”, Kiev
May’07 – September’07.
Outsource.

• Development of corporate style (logo, brand book)

• Development and production of printed materials

• Development of PR-campaign: outdoor advertising, planning of advertising campaign in the print media

• Development of corporate website

AA “TABASCO”, Kiev
February’07 – May’07.
Key account manager.

• Doing trade-marketing programs for the «ELEXTROLUX» company.

• Implementation and monitoring of technics demonstration programs in specialized electronics stores (6 cities).

• Maintaining of merchandising programs (22 cities).

• Development and implementation of various encourage and loyalty programs for buyers

• Active assistance of the Agency in the implementation of internal projects (organization of trainings, corporate events)

“IMS Group Ukraine” LLC
July’06 – January’07.
Head of BTL Dept.

• Development and implementation of BTL-projects

• Development of various mechanics concepts, reward systems for participation in promo on the part

of the consumer, negotiating with the client, project presentations

• Compiling the complete budgets for approved promo. Calculation of profit margin.

• Human Resources (casting, presentation to the client, training)

• Document management

• Monitoring of promo

• Conducting of agency internal financial reporting.

“Studio 1+1” LLC TRC, Kiev
July’04 – July’06.
PR-manager.

• Media Planning: Preparing media plans, drafting direct and sponsorship programs

• Development, planning and technical implementation of advertising radio-campaign for 1 +1 Channel

• Development and implementation of outdoor advertising campaign 1 +1 Channel throughout Ukraine

• Close cooperation with the PR-departments of major publications of the country

• Development and implementation of internal BTL-actions

• Organization of photo shoots, writing articles, press releases, task workgroup

“GERMES BUILDING SYSTEM”, Kiev
May’07 – September’07.
Outsource.

• Development of corporate style (logo, brand book)

• Development and production of printed materials

• Development of PR-campaign: outdoor advertising, planning of advertising campaign in the print media

• Development of corporate website

AA “TABASCO”, Kiev
February’07 – May’07.
Key account manager.

• Doing trade-marketing programs for the «ELEXTROLUX» company.

• Implementation and monitoring of technics demonstration programs in specialized electronics stores (6 cities).

• Maintaining of merchandising programs (22 cities).

• Development and implementation of various encourage and loyalty programs for buyers

• Active assistance of the Agency in the implementation of internal projects (organization of trainings, corporate events)

“IMS Group Ukraine” LLC
July’06 – January’07.
Head of BTL Dept.

• Development and implementation of BTL-projects

• Development of various mechanics concepts, reward systems for participation in promo on the part of the consumer, negotiating with the client, project presentations

• Compiling the complete budgets for approved promo. Calculation of profit margin.

• Human Resources (casting, presentation to the client, training)

• Document management

• Monitoring of promo

• Conducting of agency internal financial reporting.

“Studio 1+1” LLC TRC, Kiev
July’04 – July’06.
PR-manager.

• Media Planning: Preparing media plans, drafting direct and sponsorship programs

• Development, planning and technical implementation of advertising radio-campaign for 1 +1 Channel

• Development and implementation of outdoor advertising campaign 1 +1 Channel throughout Ukraine

• Close cooperation with the PR-departments of major publications of the country

• Development and implementation of internal BTL-promo (anniversaries, holidays for  employees, business presentations, photo exhibitions, etc.)

• Planning and Budgeting