Airline executive with close to 30 years in-depth experience across 4 continents.
Multi-lingual and cross-cultured. Seasoned in: Commercial, Marketing
Route and network, Government & Airline, Industry Relations, Strategic Planning, Country oversight-Management.
SUMMARY OF QUALIFICATIONS
Extensive senior management and international business experience in the aviation industry. Accomplished in leading strategic planning, business development and international affairs initiatives. Demonstrated success in managing flight operations, starting new airline routes and generating revenue. Expertise includes negotiation consulting, marketing and government relations. Multicultural mindset with in-depth knowledge of international commerce and airline operations. Results-oriented and creative with excellent analytical and presentation skills. Works well under pressure.
Director / Directeur Général – Canada AP
Air Promotion Group
November 2013 – Present
Mississauga – Ontario – Canada
APG is the world’s foremost Airline Commercial Representation organization, in addition to providing Airline Distribution, Financial + specialized IATA-ATPCO services and airline consulting.
Establishing APG in Canada
Accountable for airline activity in Canada and Budget/Target adherence.
Personally develop tailored business plan and Competition reports
Sales prospection and revenue expansion // Commercial values negotiations & incentives
Take overall “ownership” of issues affecting each airline account within Canada.
Develop & Submit Operational budget
Route reviews and performance reports
Sales-Marketing Development For Canada
05/2010 – 10/2012
SATA Internacional Airlines (Portugal) Toronto, Canada
Foreign Scheduled Airline Operating in Canada
Expand corporate sales by targeting select markets, facilitating meetings with potential corporate accounts and regularly communicating company information with travel and trade agencies. Generate sales from leisure and tour operators by increasing promotional efforts and providing constant product exposure to current and prospective customers. Track and report on competitor pricing and commission.
Developed and implemented advertising campaign promoting destinations to target markets. Implemented online, digital promotional blasts and trade journal advertising.
Participate in 8-12 trade/travel events per year by greeting visitors in booth, distributing promotional material and discussing prospects’ needs related to company services.
Assist with projects involving industry relations, airport suppliers and purchasing and interline affairs by representing company in meetings and closing deals.
Established a robust interline accord between SATA and Westjet + Porter airlines – for feeding and distribution at Toronto between all connectable flights. Airline is now marketable across Canada and U.S.
Initiated interline cooperation talks in North America on behalf of SATA. Increased BSP-IATA sales by 6.8%, gained new, higher yield sales clients and improved visibility of airlines’ names and products in Canada’s non-Portuguese market.
Flight Operations Coordinator
01/06 – 5/10
Worldwide Flight Services – Ottawa International Airport Ottawa, Canada
Airline operations + customer service and ramp activites.
Assisted in flight plan preparation by assessing and complying with aircraft weight and balance, load control and fuel requirements. – Coordinated/Provided instructions to ramp staff and Customer Srvc agents.
Served as Check-in Lead Agent for Delta and Northwest Airlines. Oversaw aircraft handling operations and operated heavy ramp vehicles as a ramp agent Performed office administration, filing, organization and logistics.
Communicated with pilot during flights.
08/02 – 10/04
ATA Brazil (Brazilian Airline) Fortaleza, Brazil
Scheduled Part 121 passenger-cargo airline.
Developed business plan and application. Executed commercial and operational decisions. Maintained positive government relations by meeting with aeronautical authorities, central bank, Customs ministry and airport authorities. Created sales manual and airline routes. Set-up sales structure, office and formats, including promotional activities to reach target markets nationwide.
Executive Advisor (President’s Office)
5/96 – 8/02
TAF-LINHAS AÉREAS Fortaleza, Brazil
Brazilian regional and cargo airline. Led airline development by overseeing transition from commuter to regional airline. Continued expansion by directing transition from regional to heavy-jet cargo operations. Planned route structure and commercial support bases. Wrote proposal for future expansion. Interfaced with all foreign suppliers, authorities and commercial contacts. Developed government and industry relationships through collaboration with aeronautical authorities, central bank, Customs ministry and airport authorities. Oversaw inter-airline relations and agreements.
EDUCATION AND TRAINING
Business Management Diploma
ICS College, School Of Business Montreal, Canada
ASSOCIATIONS & RECOGNITIONS
Founding Member, Brazil-Malaysia Trade Promotion Board, 2000-2002 Endorsed for 3 consecutive years as Honorary Consul of Canada for Northeast Brazil, 1999-2001
Consular presentations in Brasilia and Fortaleza involving international commerce development
Delivered informative cargo inter-modal presentation to Industrial Chamber of Commerce Sao Paulo & Recife
Hosted bi-lateral commerce presentations in Sao Paulo and Brasilia to foment business opportunities between Brazil and Malaysia.
Microsoft Word, Excel, PowerPoint; Internet
Press Releases – Travel Trade Activity – Corporate
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