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Brand Manager FMCG

I am currently available for work
Serial No: 4737
(18/04/1982, male)
List top 5 skills: cross functional recruitment
Current location: 

Bangladesh - View on map

Company: Nestlé Bangladesh Ltd

Functional Role: Business Development Manager – ‘Out of Home’ business

Org. Designation: Manager – Nestlé

Reporting To: Country Business Manager – Nestlé

Duration: January 2012 to till date

Key Responsibilities:

  • Responsible for overall marketing activities of ‘Nestlé Professional’
  • Regional sales manager for two regions of ‘Nestlé Professional’: Dhaka (North) and Khulna
Marketing Responsibilities:

  • Responsible for marketing plans in line with business and financial objectives, including:
  • Drive all actions needed to develop the marketing plans for the brand aligned to overall business plan
  • Development of Integrated Commercial Plan (ICP)
  • Track, analyse and propose actions from different consumer understanding initiatives
  • Drive all aspects of the I&R process
  • Evolving category situation & brand performance
  • Executing performance in line with channel / RTM / BTL initiatives
  • Competitive tracking on communication / promotion / pricing
  • PFME tracking through the evolution of the year
Sales Responsibilities:

  • Monitor & follow-up the monthly, quarterly and yearly target  by regions
  • Monitor progress against RIG (Real Internal Growth) and OG (Organic Growth)
  • Identify trends and opportunities in POP in individual channel, across categories
Performance Highlights:
  • New product launch : 2 new SKU launch
  • Maintain a healthy P&L portfolio
Channel wise coverage increase :
  • B&I Channel – 121%
  • Street Channel – 129%
  • QSR Channel – 122%
  • FSR Channel – 124%
Category wise sales growth :
  • Standard Product – 124%
  • Mixes & Solution Product – 129%
Company: Nestlé Bangladesh Ltd

Functional Role: Regional Business Manager – ‘Out of Home’ business

Org. Designation: Executive – Nestlé

Reporting To: Country Business Manager – Nestlé

Duration: March 2011 to December 2011


Key Responsibilities:

  • Regional sales manager for two regions of ‘Nestlé Professional’: Dhaka (North) and Khulna
  • Responsible for process and third-party people development
Channel Strategy Formulation: Identification of channel potentials, formulation of channel-specific business strategy and action plans, channel based SKU sales forcasting, develop channel-specific POP solutions etc.

Category Strategy Formulation: Identification of channel-based ‘Must sell SKU’ & ‘Potential SKU’ for each brand, formulation of cetegory business strategy & action plans, category-wise brand sales volume forcasting,  category based POP solution.

Sales Development: Identification & formulation of channel & category based long-term business strategy, long-term POP solution strategy, develop effective merchandising strategy & materials, co-ordinate between marketing and sales department etc.

Third-party People Development: Recruit/appoint and develop vendors for OOH activities like – event catering, VMQI operation, Office channel catering etc. 


Performance Highlights:

Channel wise coverage increase :
  • B&I Channel – 119%
  • Street Channel – 126%
  • QSR Channel – 123%
  • FSR Channel – 120%
Category wise sales growth :
  • Standard Product – 122%
  • Mixes & Solution Product – 131%
SSF (Secondary Sales Force) training conduct : 2 formal training sessions

Company: Nestlé Bangladesh Ltd

Functional Role: Business Development Manager – Vending Business

Org. Designation: Executive – Nestlé

Reporting To: Country Business Manager – Nestlé

Duration: January 2010 to February 2011

Key Responsibilities:

  • Responsible for national vending machine operations
Market:
  • To devise and execute viable business plans with the objective of incremental sale and growth
  • Set the monthly, quarterly and yearly target for the FS/ V Team in line with Business objective.
Distributor/Franchisee:
  • Setting up distributor / franchisee network/ hygiene monitoring agency  for Food services and Vending
  • Help Distributors to manage business profitably & monitor the progress
Customer:
  • Develop and maintain cordial business relationship with key clients
  • Monitoring and recovery of payments in line with agreed trading terms.
Performance Highlights:
  • Sales growth : 124%
  • Number of vending machine increase : 121%
  • Number of key account increase : 119%
  • Vending machine quality index : 86%
Company: Nestlé Bangladesh Ltd

Functional Role: Territory In-charge

Org. Designation: Territory

Reporting To: Sr. Regional Manager – Dhaka

Duration: September 2006 to December 2009


Key Responsibilities:

Market
  • Develop territory strategy basis regional plan, set monthly, quarterly and yearly target for Distributor
  • Achievement & monitor progress of Redistribution value and volume targets
  • Ensure product availability at all relevant channels through the distributor’s sales force per Company guideline
  • Ensure use of POP materials efficiently according to Nestlé guidelines and standards
Distributor
  • Ensure compliance of Distributors with their respective roles & responsibilities
  • Manage and develop individual distributor in an active and profitable manner
  • Ensure the proper and correct execution of sales, discount and trading terms determined by the company
Control, Training and Communication
  • Accurate and timely reports on Market intelligent: competitor’s activity, price changes and promotional support
  • Comply with all company policy, instruction and directives
Performance Highlights:
  • Sales Growth : 199%
  • Outlet coverage increase : 204%
Brand Distribution Increase:
  • Infant Food – 165%
  • Infant Formula – 161%
  • Beverage – 192%
  • Dairy – 158%
  • Culinary – 151%
Sales force productivity increase :
  • Strike Rate – 151%
  • SKU/Invoice – 167%
Company: Nestlé Bangladesh Ltd

Functional Role: Internship

Org. Designation: Intern –

Reporting To: Marketing Manager –

Duration: June 2006 to August 2006

Key Responsibilities:

  • Pre and post evaluation of both ATL (Above Trade line) and BTL (Below Trade Line) marketing activities.
  • Assist in planning ‘Brand Development & Marketing strategies and Activities’
  • Field monitoring of BTL activities
  • Analysis of brand performance
SIGNIFICANT PROFESSIONAL ACHIEVEMENTS

  • Process champion (3 streams) : SAP implementation team
Stream :

1. Procure to Pay (P2P)

2. Generating Demand (GD) – Marketing

3. Generating Demand (GD) – Trade
  • Successful implementation of MIS in the territory
  • Regional Process Leader : NQMS (Nestle Quality Management System)
  • Regional Super User: HHT (Hand Held Terminal) Operations
  • Panel Judge – ‘Blue Tie’ challenge (An employer branding initiative of Nestlé Bangladesh Ltd)
TRAININGS AND WORKSHOPS


1]            Training on “Competency Based Recruitment”

Facilitator: Nestle Bangladesh Ltd.

Duration: 7th October, 2012 to 8th October, 2012


2]            Training on “Managing Partner: Better to Best”

Facilitator: Nestle India Ltd.

Duration: 13th July, 2011 to 16th July, 2011

3]            Training on “Personal and Professional Excellence”

Facilitator: Door Training and Consultants, Netherlands

Duration: 19th June, 2010 to 21st June, 2010

4]            Training on “Managing Partner: Good to Better”

Facilitator: Nestle India Ltd.

Duration: 18th April, 2009 to 22nd April, 2009

5]            Training on “Leadership Framework – Nestle Ways”

Facilitator: Nestle India Ltd.

Duration: 9th February, 2008 to 14th February, 2008

Spoken languages: 

Excellent

Locations I am interested in working:

Anywhere