UK based, American trained, Graduate

Available

Serial No: 7301

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Skills keywords: event management, media relations skills, project management, public relations, social media

Current location:  United Kingdom - View on map

Spoken languages: english

ACADEMIC ACHIEVEMENTS

2009 – 2013 BA in Integrated Strategic Communications (minor in International Studies), GPA: 3.8

The University of Kentucky

• Completed modules, including Statistical Reasoning, Writing for the Mass Media, Strategic Planning and Writing and the Regulation of Strategic Communication.

• Improved knowledge surrounding marketing principles, Public Relations and consumer behaviour – providing the ability to more effectively identify and target key markets.

• Developed the knowledge and skills required to create and manage complete, integrated marketing campaigns with global impact.

2005 – 2007 Higher School Certificate Barker College, Sydney, Australia

PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS

2012 – 2013 Public Relations Consultant / Event Coordinator

The University of Kentucky, Student Centre

• Provided ‘impact assistance’ and delegated responsibilities to support staff at events while ensuring adherence to artist contract requirements.

• Booked nationally-recognised artists featured on American shows, including The Voice and CMT.

• Increased concert attendance by 42% having researched and planned on-campus events.

• Led event photography initiative, including weekly advertising videos and Late Night Film Series trailers.

• Increased social media following and retention numbers on Facebook, Instagram and Twitter through competitive marketing campaigns.

2012 Violence and Intervention Prevention Centre Intern

The University of Kentucky

• Helped coordinate student workshops, including Map your Journey and Green Dot Sorority Training Day.

• Wrote press releases for several large-scale events, published in the Kentucky Kernel and on UKNow.

• Delivered weekly volunteer training sessions to students and university Professors.

• Performed daily miscellaneous duties such as organising client information, welcoming clients, handling phone enquires and data entry.

• Improved marketing design of email thank-you cards, educational pamphlets and workshop advertisements.

• Chosen by the Director to be the event host and MC for the Rock the Dot Charity Show and Take Back the Night where +800 guests were in attendance.

2011 Corporate Affairs Intern

Incitec Pivot Limited

• Assisted the Corporate Affairs Team with information and content needs to meet company intranet target launch date.

• Improved the annual sustainability report having supported the Sustainability Department.

• Directed the approach, design and distribution of a global safety company newsletter.

• Collaborated with freelance journalists and international plant managers to write e-newsletter articles.

• Transcribed various plant site documentaries and summarized findings used to present to higher management in support of decision making.