CV, Marketing, Business Developer Seeking Opportunities

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Serial No: 36839

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Skills keywords: analyst relations, business development, customer relationship management, digital marketing, event management, lead generation, market research, marketing communication, marketing manager, public relations

Short Bio:

My marketing background includes lead generation, digital marketing, media and analyst relations, event management and logistics, social media and market research. It was my responsibility to create targeted campaigns to drive more business and define which audiences were best to ensure our ROI. In this role I needed to meet tight deadlines, organize and prioritize tasks, manage campaigns and determine their validity. I learn quickly, am flexible, and define myself by my effort and output.

Current location:  08022 - View on map

Nationality: American

Preferred Sector of Employment:  Marketing, General Management, IT and Technology

Spoken languages: english, spanish

Location I am interested in working: Anywhere

Professional Experience

New Mexico Piñon Coffee, Albuquerque, NM, USA
May 2015 – October 2015

Marketing Associate

• Market research and positioning of the company

 Investigation of market and potential customer base for opening of new coffee house

• Social strategy, public relations and advertising to enhance branding

 Identify local media outlets to advertise coffee brand and coffee house

 Use of social networks for promotions/sponsorship of International Balloon Fiesta 2015

Esparza Advertising, Albuquerque, NM, USA
June 2015 – September 2015

Marketing Assistant

• Analysis of client social media strategies and competitors

 Comparison of client social networks with their competitors; where they should be and with what relative content

• Presentation of conclusions and recommendations to the client

BOARD International, Chiasso, Switzerland
April 2014 – January 2015

Marketing & Communication Manager

• Create and manage global email marketing campaigns

 Work with designers to implement HTML email templates for use by all countries

 Allocate template to Marketing Managers with requirements defined by CEO

 Follow up on results (clicks and scheduled meetings per country)

• Establish and maintain relationships with industry analysts and influencers

 Update all relevant outside influencers with BOARD company/product news and enhancements

 Keeping up to date with needs and best practices of sector to create more entry channels and opportunities for BOARD

• Create, edit and review press releases to optimize views and brand consistency

• Identify and execute lead generation programs; manage lead follow up and monitor results

• Coordinate international events

• Maintain and streamline internal communication among 16 offices

 Collaborate with worldwide offices in the localization process and facilitate the local execution of global programs (campaigns, collaterals, websites, launches & releases)

• Ensure consistent flow of content via social media platforms

• Provide editorial corrections and feedback for all international and translated marketing materials

• Work directly with sales, support and consultancy teams to increase awareness of educational and technical resources for partners, customers and employees worldwide

 Creation of presentations, documentation and demos to post online via SharePoint and BOARD Knowledgebase through support website

 Create HTML email campaigns to increase product awareness

BOARD USA, Boston, MA, USA
April 2011 – April 2014

Marketing & Business Development Specialist

• Involved in Sales cycle process: from the definition and execution of campaigns, to the qualification of the identified leads and scheduling the initial meetings with sales

• Increased lead generation by over 100% in first 6 months and nearly 500% YOY

• Identify qualified leads while maintaining all others through nurture campaigns

• Manage internal Customer Relationship Management system (salesforce.com) monitoring the result of campaigns (sales conversion, type of campaigns with higher lead generation,…)

• Manage the creation and distribution of collateral and sales support tools

 Equip the Sales team with tools and collateral to engage prospects and customers in meaningful conversations (including press releases, website content, and other promotional events)

• Manage partner channel and identify new contacts

 Give active partners all marketing material needed for their marketing efforts, maintain contact to ensure understanding of product and maximum conversion of opportunities

 Identify potential companies and contacts who could be BOARD resellers

 Define action plan with Managing Director of BOARD USA

• Plan and execute events, conferences and webcasts for customers and prospects

• Manage annual marketing budget and invoicing for all suppliers

• Maintain relationship with existing customers

 Annual review to make sure customer is happy

 EOY follow up to ensure payment of maintenance and renewal of software subscription

 Annual Customer Conference to show new product details

Education & Qualifications

University of New Mexico, Albuquerque, NM, USA
August 2006 – December 2010

Bachelor of Business Administration in Marketing Management

Bachelor of Business Administration in Operations Management

Bachelor of Arts in Public Communication

Competencies

• Microsoft Office

• Salesforce.com

• SharePoint

• Constant Contact, Benchmark Email

• Chatter

• Pardot

• Survey Monkey

• Social Networks

• Lotus Notes

• Joomla

• HTML basics

Languages

• Native English

• Spanish Intermediate