Experienced Global Marketing Manager Seeking Work In Spain

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Serial No: 36608

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Skills keywords: business development, content marketing, global marketing manager, marketing automation, online marketing

Short Bio:

After only one year at Wiley / Ernst & Sohn I was promoted to Group Manager Marketing (current position) where I am fully responsible for the company’s book and journal revenue. I developed strategic marketing and GTM plans and was able to increase revenues from the company’s online offerings. I also conducted content marketing campaigns and introduced the concept of marketing automation to the marketing team. I am particularly committed, flexible and able to deliver solutions under pressure.

Current location:  Berlin, Germany - View on map

Nationality: German

Preferred Sector of Employment:  accounting and finance, Marketing

Spoken languages: english, german, spanish

Location I am interested in working: Anywhere

Profile Summary

Professional with ten years of experience in the area of marketing, analysis and business development as well as leadership experience; creative, multilingual team-player with significant international experience.

Work Experience

May 2014 – Present

Wiley / Ernst & Sohn, Berlin, Germany
Group Manager Marketing

• Responsible for book and journal revenue at Ernst & Sohn

• Conducted market and customer research to identify new areas of growth for entire company

• Developed 3-5 year strategic marketing plans for online products, such as company website, online databases and company blog

• Advised management regarding marketing automation processes and implemented new emailing and newsletter tool (Eloqua) across all departments

• Evaluated existing processes within the marketing team (5 people) and implemented new agile management tools that improved team effectiveness

(since July 2015: Maternity Leave with son Charlie as well as Spanish classes at Spark Language School (El Puerto de Santa Maria, Andalusia)

January 2013 – April 2014

Marketing Manager

• Coordinated marketing activities for Ernst & Sohn’s online products by applying a mix of online and offline marketing measures

• Represented Ernst & Sohn at industry events and led negotiations with different societies regarding Ernst & Sohn’s journals

• Developed content marketing strategies and thus increased number of newsletter subscribers and monthly visitors to website

• Conducted online surveys to measure and improve customer satisfaction with online products

October 2012 – April 2013

Freelance Work, Berlin Germany
Online Marketing and Inventory Management,

October 2010 – February 2012

Viacom International Media Networks, Berlin, Germany
Online Planner & Inventory Management

• Responsible for planning and booking online marketing campaigns with customers and media agencies

• Acted as single point of contact for media agencies

• Monitored, optimized and evaluated ongoing advertising campaigns

• Conducted market and competitive research and analysis

• Managed inventory analysis and optimization

November 2011 – October 2012

Maternity Leave with son Miko

July 2008 – September 2009

SAP AG, Berlin, Germany
Marketing Specialist, Global Software & Technology Partner Program Office

• Built and implemented monthly analysis of SAP’s partner ecosystem

• Managed the global nomination and selection process of SAP’s award program for partners, the Pinnacle Awards, across all partner tracks as well as the organization of the award ceremony

• Completed data cleansing project in order to incorporate SAP’s technology partners into SAP’s partner program, PartnerEdge

• Contributed to Software Solution Partner Acquisition for PartnerEdge

February 2007 – August 2007

SAP Labs, Palo Alto, USA
Marketing Specialist, Global Technology Partners,

• Conducted marketing activities with partners located in California

• Managed SAP’s presence at various partner events in California

• Produced monthly newsletters to partners

• Responsible for updating Global Technology Partner information on SAP’s website and intranet

May 2006 – June 2008

SAP AG, Walldorf, Germany
Marketing Specialist, Global Technology Partners,

• Planned and managed the SAP booth at partner events and presented SAP solutions to prospects and customers

• Conducted marketing and branding activities with SAP’s technology partners

• Planned marketing costs and controlled ongoing activities

• Handled technology partner communication

November 2005 – April 2006

Manpower, Heidelberg, Germany
Project and Team Assistant for SAP

• Organized and managed team activities and events

• Supported various marketing activities with SAP’s technology partners

• Responsible for reporting, logistics and budget assistance for the Global Technology Partners department

April 2005 – September 2005

LAE Engineering, Nußloch, Germany
Bachelor Thesis and Team Assistant,

• Responsible for logistics and office management

• Lead and organized the relaunch of the company website

• Bachelor Thesis: “A Marketing Concept for a Medium-sized Company Establishing a Business Platform in the Middle East (Grade: 1.1)”

February 2004 – March 2004

Dystar / Bayer, Barcelona, Spain
Internship: Operations and Logistics

July 2001 – July 2002

Scrimgeour Family, London, UK
Au-pair

Education

2005

University of Applied Sciences, Fulda, Germany
Bachelor of Business Administration: International Management,
Including: One semester abroad at University of the Sunshine Coast, Brisbane, Australia, July 2004 – December 2004

2001

Bergstraßen Gymnasium, Hemsbach, Germany
Allgemeine Hochschulreife,

Qualifications

Languages: Mother Tongue in German, business fluent in English, proficient in Spanish (B2)

Computer Skills: SAP CRM, SAP SRM; E-Mailing Tools: Mailchimp, Eloqua; CMS: Drupal, WordPress, Kapost

Training: Product and Marketing Strategies for Digital Content (2014), Digital Marketing (2010), Online Marketing and E-Commerce, Fernschule Weber (ongoing)

Interests: Travel, Running, Yoga, Photography