CV, Russia Based Marketing Executive Targets Selected Countries

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Serial No: 35601

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Skills keywords: building materials, business development, commercial manager, growth and innovations, marketing manager, russian

Short Bio:

Varied experience in marketing, strategy and business development covering different parts of business and product lines, working in building materials industry for global leader.

Current location:  Moscow - View on map

Nationality: Ukrainian

Preferred Sector of Employment:  Marketing, General Management

Spoken languages: english, russian, Ukrainian

Location I am interested in working: Anywhere

Profile

An executive with more than seven years international experience in operational marketing, strategy, business development and B2B sales with a deep knowledge of building materials industry working for global leader. Coordinate marketing team and lead infrastructure projects to contribute additional profit through complex solutions which bring additional values for end-users.

A major career goal is absorb maximum knowledge and intercultural experience to grow as international manager.

Education & Qualifications

• Kyiv National Economic University named after Vadym Hetman – Bachelor degree at “Faculty of International Economics and Management” in June 2008.

• Kyiv National Economic University named after Vadym Hetman – Master degree at program “International accounting and audit” in June, 2009. Diploma work on “Consolidation of financial statements in international companies”.

Relevant Experience

•  “LafargeHolcim Russia” (February 2015 – Present), Moscow, Russian Federation (www.lafargeholcim.com)
Business: 7 plants + 2 terminals | >2500 employees | 200+ Meuro revenue
Position: Head of Marketing.  Up to 8 subordinates
(September 2015 – Present).

• transformation of department with definition of innovative strategy, priorities and necessary human resources agreed with CEO;

• finalization of annual on-going projects in infrastructure, distribution, branding and technical marketing according to action plan of CCD;

• budgeting and department planning;

• commercialization of marketing function according to purposes of short-term and mid-term plans defined by Country Executive Committee;

• high-level status review of best practices from around the world in LafargeHolcim group;

• determination of market research and assessment actions for top-priority business purposes;

Position: Head of Infrastructure Segment.
1 direct subordinate in Road Development

• leading projects in targeted sectors (roads, railways, tunnels, power generation etc.) and promotion of innovative solutions for selected projects;

• development/improvement of segment approach for all product lines and business organizations;

• development of new cement product for road segment to improve a quality of construction and implement best European practices;

• design, submission and implementation of marketing plan – value propositions, annual strategy and actions roadmap;

• profitability analysis and modelling of business case scenarios with identification of biggest opportunities;

• coordination of Project for innovative ideas within the company;

• Support on commercial cases and high level business analysis for top management.

• “Lafarge Ukraine” , Kyiv, Ukraine (www.lafarge.ua)
(October 2009 – May 2015),
Business: 3 plants + 1 terminal | >700 employees | 20+ Meuro revenue.
Position: Strategy & Marketing Manager (Ukraine) – Since 2011. Up to 3 subordinates.

• high level market research of building materials in CIS countries;

• business unit marketing plans and strategic frameworks (Ukraine & Russia);

• sales development and contracting;

• commercial performance and action plans;

• marketing project management;

• product development: technical study, launch and sales actions;

• marketing trainings and lectures within the company;

• public relations: booths, advertising;

• coordination of the marketing department (up to 3 subordinates);

• country presentation at regional meetings;

• Global support and implementation of pricing analysis tools in other countries (Russia, Poland, South Africa, Reunion).

Strategy & Marketing Analyst – Central Eastern Europe region
10/2009 – 11/2011

Other Employment

• “Advanced Development Consulting” (January 2009 – May 2013), Kyiv, Ukraine (www.adc-firm.com)
Business: own start-up with 50 Kusd annual revenue
Position: Co-Partner, Advisor in Marketing, Financials and Accounting

Clients and responsibilities:

• deep dive market research and business recommendation for entering Ukrainian market (welding services, energy distribution);

• business plans;

• budgeting;

• preparations of necessary documents and registration of new companies;

• financial, accounting and tax reporting on quarterly basis, control of business KPIs;

• project management and commercial negotiations;

• search and attraction of new clients to generate additional revenue;

• “Deloitte” (June 2008 – November 2008), Kyiv, Ukraine (www.deloitte.ua)
Business: big 4 Audit company, +350 employees in Ukraine, 20+ Meuro revenue
Position: Auditor

Clients: ArcelorMittal, EuroFinance Holding, Asnova Holding, Blitz-Inform;

• cash, receivables, sales, payables and fixed assets (physical verification, re-calculation of depreciation and an agreed solution for accounting mistakes) testing;

• cooperation with clients and their accounting departments;

• administrative tasks at participated engagements;

• stock-counts;

• audit group support;

• Energy market research.

Skills

PC literacy and software:

MS Office – advanced expertize in Excel and strong knowledge of Word, Access and PowerPoint tools;

MS Project, MS Project Expert, Prime Decisions;

JD Edwards (Business Operations managements system)

Google Tools (Sheets, Maps, Drive)

WordPress (web-site construction and management)

1C 7.7-8.1.

Languages

Russian – native

Ukrainian – native

English – Advanced