CV, Marketing And Communication Professional Targeting USA

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Serial No: 25651

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Skills keywords: communications, digital marketing, general management, marketing, multilingual, project management

Current location:  England, United Kingdom - View on map

Nationality: British

Spoken languages: english, spanish

Profile

I am an ambitious and creative professional currently specialising in marketing, digital Marketing and Online Communications at Universal Music Group, All Around The World, 3Beat Records & London Recordings.

I consistently strive to work to the best of my ability and deliver professional standards at all times and in all circumstances. The passion I bring and drive for success run parallel with each other to ensure label and brand development. Since graduation in 2012 I have been working within Universal Music Group, I am very passionate about the importance of brand development.

I have worked in a variety of environments gaining the ability to lead and motivate as part of a team or individually. I have the ability to work well under pressure, using initiative whilst still maintaining quality of service and prioritising effectively.

Skill Set

 Marketing Strategies & Campaigns

 Corporate Communications

 Creative Team Leadership

 Product Positioning & Branding

 Web & Print Content Development

 Strong communication skills, both written and spoken

 Fully competent on all MS programs  Focus Group & Market Research

 Sales Collateral & Support

 Public & Media Relations

 New Product Launch

 English and Spanish (Bilingual)

 Working knowledge of HTML, CSS and JavaScript a plus

Languages

English/Spanish (Mother Tongue)

Career Summary

November 2013 – Present
Marketing & A&R Coordinator/Project managing
Universal Music Group UMTV/All Around The World/3Beat Records & London Recordings

Project managing compilations, marketing and artist development

Responsibilities;

• Managing my own releases/High level attention to detail/Creating marketing campaigns/Working to tight budgets

• Digital Marketing creating and managing artist’s social media and blogs to run alongside the label strategy and brand image E.g. YouTube and Facebook Advertising.

• Developing detailed project marketing plans, ensuring all appropriate channels are utilised effectively

• Social Media, developing and maintaining the artist and compilation brand profiles and implementing new content initiatives.

• Use market research, market insight and competitor analysis to identify new and innovative ways to drive the product into current and new markets for the purpose of lead generation.

• Responsible for updating and maintaining web content in line with the brand guidelines and tone of voice.

• Manage and constantly challenge agencies to deliver best value for money

• Working closely with regional radio / Working to tight deadlines

• Utilising various media platforms to market UK and International releases

• Coming up with album concepts/coming up with artwork concepts and pitching out externally

• Putting track lists together and working closely with the licensing team

• Liaising with mastering engineers and delivery of the projects to production

• Data Analysis of sales reports and statistics

• Working on artist and compilation branding and releases

• Creating invoices

• Working closely with finance and legal on artist and compilation projects

July 2012 – November 2013
Marketing Assistant for Universal Music TV and PA to A&R/Marketing Manager

Universal Music Group/All Around The World & 3Beat Records

Working on compilations on top brands such as Clubland/Floorfillers/Pop Party/Work Out Mix/Massive R&B/Dreamboats & Petticoats.

Responsibilities;

• Creating marketing campaigns/digital marketing/Working to tight deadlines

• Coming up with artwork concepts and pitching out externally/ High level attention to detail

• Putting tracklists together and working closely with the licensing team

• Creating invoices and POs using the internal system, Uniport

• Setting projects up in the internal systems such as R2

• Ensuring all sales notes are live and updated

• Diary management

• Arranging transport and accommodation

• Administration of digital music mail outs, internally as well as to external contacts

• Miscellaneous tasks e.g. stock orders, chart distribution, copy checking album artwork, organising tickets for the entire label/company, booking couriers and worldwide travel for artists.

Training Courses

MediaCom Client Training – 7th & 8th April 2014
2 day training course covering;

• VOD and what does it really ad to my campaign? Future of VOD

• Social Media Workshop (social media strategy)

• Senior Executives from Facebook, Twitter and YouTube – what’s next for them?

• How branded content is changing the game for brands and media/Pitching & Presenting

• Social TV and it’s future / Theories of media planning

Achievements

Business student of the month (2010)

Business student of the year (2010)

City Achiever of 2010

Qualifications

2010-2012 City College, Brighton
Business; Marketing, Creative Product Promotion, Business Communication, Financial Control
Business (QCF) Level 3 – Merit

2009-2010 City College, Brighton
BTEC Diploma in Business and Marketing – Merit
NCFE Level 2 Certificate in Conflict Management

USA passport/UK passport (dual citizenship)