CV, Ukraine Based Marketing, Advertising, Event, TV Production Manager

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Serial No: 23573

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Skills keywords: advertising, business travel, events, marketing, tv production

Short Bio:

Every day life provides millions of opportunities and every day one has to choose the proper one! One never knows whether it is the right choice but only experience could justify and make correction to the personal successful way. Based on my personal life philosophy & goals I am a person which could be described like this:Nothing is impossible! Experience this moment to its fullest!I am Ukrainian and have more than 10 years experience in marketing and advertising.Eager to get more experience abroad!

Current location:  Kyiv city, Ukraine - View on map

Nationality: Ukrainian

Preferred Sector of Employment:  Marketing, media and design, Travel and Tourism

Spoken languages: english, russian, ukraine

Location I am interested in working: Anywhere

Profile

Over 12 years of vast experience in project management & marketing communications

• project management/ client service

• marketing / advertising/PR

Qualifications

2001
Graduated from Institute of International Relations of Kyiv Taras Shevchenko University.
Earned Master’s degree with honors in International Information, English translator

Career Summary

May, 2014 – currently:
TV-producer “Heads & Tails” (Inter), Teenspirit Studio LLC

KEY DUTIES:

• Management of TV-show filming onsite

ACHIEVMENTS:

Greenland | https://www.youtube.com/watch?v=HT9Ax9UFFUg

Spain (Bilbao, San-Sebastian) | https://www.youtube.com/watch?v=gQhCf4qYPtk

Faroes Islands | https://www.youtube.com/watch?v=ULgt_UNJUBw

Azores Islands | https://www.youtube.com/watch?v=TbjXm-fOW7s

Washington DC, USA | on air from May-June 2015

Arizona, USA | on air from May-June 2015

Sept, 2008 – Mar, 2014:
Head of marketing communications of home appliances department;
Samsung Electronic, Ukraine

KEY DUTIES:

• Annual Marketing communication strategy development for 6 home appliances categories (washing machines, refrigerators, microwave ovens, vacuum clears, build-in oven & cook top, air conditioners)

• Home appliances marketing budget planning, control, estimation (annual, quarterly, monthly base). P&L.

• Regular reporting to HQ & Top Management

• Regular competitive analysis (Media, Communication, GFK)

• Marketing communications campaigns development & implementation (ATL, BTL, PR, Channel)

• Press-conference initiation & managing

• Digital marketing

• Retail communication development & implementation

• Development of Incentive programs for Direct partners

• Launching campaigns development & implementations

• Effective sponsorship campaigns planning vs sales targets

• Marketing research planning & results implementation

• Sales-increase marketing activities development

• Close cooperation with sales & product team

• Managing Agencies (Cheil Communication, Starcom)

ACHIEVMENTS:

• Growing Brand Awareness Index (key categories: WM, REF)

• Growing MPSA index (key categories: WM, REF)

• Successful local holistic marketing communication campaigns launches (exact cases could be presented upon request): 6 categories

• HQ marketing campaigns relevant localization

• Growing MS | REF, MWO, VC categories #1 MS

• Accurate budget planning (P&L)

• Successful sponsorship programs | 1+1, Inter

• Numbers of successful launch events, dealers conferences, FSM trainings support etc

Mar, 2006 – Sep, 2008:
Marketing manager of home appliances department (Ukraine, Belarus, Moldova);
Samsung Electronics,  Ukraine

KEY DUTIES:

• Marketing communication campaigns development & implementation (ATL, BTL, Channel)

• Marketing budget control

• Co-promotion campaigns development, implementation, estimation, reporting with Key-partners

• Incentive programs & dealers’ event for Key-partners development & implementation

• Press-conference support

• Regular competitive report preparation

• Channel activity coordination

• Managing Agencies

ACHIEVMENTS:

• Growing Brand Awareness Index (key categories: WM, REF)

• Growing MPSA index (key categories: WM, REF)

• Successful holistic marketing communication campaigns launches

• Growing MS | REF, MWO, VC categories #1 MS

• Non-standard Key-partners incentive programs (exact cases could be presented upon request)

Mar, 2005- Mar, 2006:
Account manager (TM LIFE); AA Adell Saatchi & Saatchi

KEY DUTIES:

• Efficient management with Agency Key-client

• Development of communication campaigns (ATL, BTL)

• Photo shooting, TV-production etc

ACHIEVMENTS:

• Growing Brand Awareness Index

• Implementation of numbers of communication campaigns

• Full creative assistant on big events (Tarkan, Brayan Adams sponsored by tm Life etc)

May, 2003 – Mar, 2005:
Account manager; AA MEX/Media Expert

KEY DUTIES:

• Efficient management with clients (Enran Akros, Novy Zir, BHFZ, Dobra Voda, tm Lifestyle etc)

• Efficient workflow distribution within the agency

• ATL/BTL campaigns development

ACHIEVMENTS:

• New brands development (Vedmedyk Bo, tm MIKADO etc)

• Successful ATL campaigns

Sept, 2001 – May, 2003:
New business manager; CIU marketing research agency (Atlantic Group)

KEY DUTIES:

• Search for new clients

• Agency presentation

• Participation in research materials development & data base manipulation

• Focus Groups assistance

• Assistance in research reporting

ACHIEVMENTS:

• Increase in data base of new clients

Others

Languages: Ukraine, Russian – native; English – fluent

PC: Word, Excel, Power Point, Outlook express, Internet