CV, Experienced Marketing, Events,Fundraising Professional Looking UK

Available
Serial No: 20120
Skills keywords: events, fundraising, marketing, project management, public relations

Short Bio:

I have 15+ years of professional experience in marketing, events and fundraising, with specific experience in managing large-scale events on a national scale, stewarding high-level donors and leading major marketing campaigns in publishing, film and nonprofit sectors.

Current location:  New York, United States - View on map
Nationality: American
Preferred Sector of Employment:  Marketing, Travel and Tourism, education and training
Spoken languages: english
Location I am interested in working: Anywhere

Relevant Qualifications

Masters of Arts in Comparative Literature, University of London,
Birkbeck College London, UK
Awarded with Merit. 08/98-11/99

Bachelor of Arts in English, Kenyon College Gambier, OH
Awarded Distinction on Senior Thesis. 08/92-05/96

Profile

I have 15+ years of professional experience in marketing, events and fundraising, with specific experience in managing large-scale events on a national scale, stewarding high-level donors and leading major marketing campaigns in publishing, film and nonprofit sectors.

Professional Experience

Hetrick-Martin Institute New York, NY

Director of Special Events 04/13 – Present

Manager, Events, Public Relations and Communications 10/07-10/08

Development Associate 7/06-10/07

 

• Increased agency events budget from $1.8 million to $2.2 million during fiscal years 2014 and 2015 as key, senior-level fundraiser for the agency.

• Increased number of major events from four per calendar year to seven from 2008 – 2013.

• Develop and lead annual strategic plan for all fundraising events, such as budget anaylsis, timeline, leadership recruitment, post-event donor cultivation to develop diverse revenue streams.

• Manage planning and production of direct fundraising events, including annual Emery Awards, a 1,000-person, multi-million dollar event.

• Create and lead third-party events and cultivation events to grow donor base.

• Design five-year strategic plan to grow Hetrick-Martin from tri-state events to national events.

• Oversee budgets for all special events, ranging from $30,000 to $510,000, ensuring that costs stay between 20% – 30%.

• Cultivate and steward new and renewed sponsorships and patrons to meet funding goals.

• Assist with recruitment, training and management of event volunteers.

• Execute all vendor and event grant proposals and solicitations.

• Coordinate the design, production and distribution of marketing and collateral materials for all events.

• Hire and directly supervise part-time Events Assistant.

• Project managed entire overhaul of agency website.

Career Summary

Women Make Movies New York, NY
Marketing Consultant 10/12-4/13
Marketing Manager 2/10-10/12

• Responsible for development and implementation of all marketing and public relations campaigns, including supervising design, production and distribution of all marketing materials, both print and online.

• Garnered over $900,000 in sales per fiscal year through email promotions, direct mail offers, conference and festival outreach.

• Project managed, from creation to distribution, annual mailing 24 page, full colour catalouge to 50,000 individuals and institutions, including copywriting/copyediting, compiling internal and association mailing lists and tracking sales results.

• Developed DVD covers, flyers, postcards, press kits and annual email campaigns, supervising marketing department and freelance designers.

• Managed and maintained organizational website, including research and development of features and functions to enhance buyer experience.

• Worked with Executive Director and filmmakers to create targeted marketing plan to educational users.

• Coordinated with Public Exhibitions Manager to create theatrical and broadcast marketing plans.

• Measured and analyzed effectiveness of all direct mail and email campaigns.

• Oversaw entire Marketing Department with direct supervision of Marketing Coordinator and interns.

Jewish Funds for Justice New York, NY
Events Manager/Development Officer
11/08-02/10

• Manage planning and production for major national special events, including Cornerstone Awards, Transformative Leadership Awards, Los Angeles Sukkot Dinner, Atlanta Service Corps event and the San Francisco Jewish Film Festival.

• Established new third party fundraising events initiative, including monthly national Shabbat donor dinners.

• Assisted with event collateral materials, including save the dates, invitations, e-blasts and signage.

• Planned and produced national book tour for rabbi-in-residence.

• Created event reports and maintained guest lists and sponsorships.

• Acted as liaison to the Communications Department, including brand redevelopment, collateral re-development, website updates and appeals.

• Developed new event structure for agency, including an 80% increase in yearly events, new creation of event committee and three-year event revenue plan.

• Managed portfolio of 200 lower-level donors, including conducting 1:1 interviews and regular phone calls and email outreach.

Spoon Catering New York, NY
Office Manager
4/04-5/06

• Developed and implemented two-year marketing and sales plan which increased revenue for both new storefront and existing catering company from $800,000 annual profit to $1.2 million annual profit.

• Produced and maintained new company website.

• Wrote and edited all promotional materials for catering and storefront operations.

• Negotiated contract terms and costs with various outside vendors.

• Created and received payments for all client invoices and input and pay all vendor bills.

Guilford Publications New York, NY
Marketing & Publicity Manager
11/99-3/04

• Wrote and implemented direct mail marketing campaigns on professional and scholarly books, videos, and periodicals in behavioral sciences.

• Researched and proposed diverse targeted marketplaces, such as social workers, literacy coaches, and therapists.

• Worked closely with in-house design and editorial staff as well as authors and outside printers, mailing houses, and list vendors to produce catalouges, brochures, tri-fold mailings, and postcards.

• Managed heavy proofreading and copyediting.

• Coordinated all publicity campaigns for company’s trade titles.

• Pitched titles through phone and mail campaigns to extensive professional and trade press list.

• Wrote and edited all press materials, including press releases and pitch letters.

• Proposed and maintained publicity plans and budgets of up to $25,000 per campaign.

• Created advertisements for professional journals and trade magazines, including writing copy and coordinating ad design with graphic designers.

The Backyard Comedy Club London, UK
Assistant Manager
8/98-9/99

• Assisted with planning and implementing all marketing campaigns, including direct mail and person-to-person.

• Maintained financial and personnel databases.

• Managed ticket sales via phone and in person.

• Coordinated kitchen, bar, box office staff and acted as point of contact for talent during performances.

 

 

 






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