CV, Highly Experienced Marketing, Business Manager seeks worldwide

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Serial No: 19328

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Skills keywords: business development, digital, marketing, mobile applications, social

Current location:  Dubai, United Arab Emirates - View on map

Nationality: British

Spoken languages: English & Arabic

Education and Qualification
Diploma in Promotional & Interactive Marketing: Classification – Pass (Sep 2010)
Institute of Promotional Marketing (IPM),

BA (Hons) Business Management: Classification – 2.1 Upper Class (Sep 2004- 2007)
Kingston University

A-Levels: Business Studies (C), Computer Programming (C) & Psychology (C) (Sept 2002 – Jun 2004)
Barnet College, Wood Street

Experience
Business Development & Marketing Manager (Mar 2013 – Pending)
Corporate Marketing – Samsung Electronics
Regional clout over Bahrain, Kuwait, Oman, Qatar, UAE & Yemen, in bringing exciting content through apps and services.
Achievements:

 Developed OTT, IPTV, FTA, content and services with Operators, as well as broadcasters in the GCC region

 Developed Android apps for Mobiles, Tablets and Smart Watches for Smart Government entities, Financial Services, Hospitality and Medical services

 Established strategic plans in order to go to target key players and formed bespoke proposals to entice them into the Samsung Eco-System. Revenue sharing & marketing spend were some of the corner-stones for these proposals.

 Managed day-to-day relationships from formation right through to becoming a stakeholder in their planning processes

 Managed vendors from the Middle East, Asia and Europe for multiple projects with varying objectives & timelines

 Responsible for a multi-million dollar annual budget, with matrix division sourcing structure

 Compiled and utilised statistics to update partners on performance but also optimization options to enhance product/service offerings that met the consumer needs and wants based on behavioural and usage patterns

 Surpassed my KPI’s, consecutively by an average of 120%, and set new best practice for Content sourcing in the MENA

 Developed direct report by laying down the structure for his growth and to drive him to excelling in his role

Regional Interactive Manager (Oct 2011 – Mar 2013)
Nokia – Wunderman Dubai
Regional clout over the whole of the Middle East, Near East and Levant for Nokia, in all things digital [Microsites, Mobile and Social Media].
Achievements:

 Bought media creative was shortlisted as a great example of innovative use of technology by Google’s Double Click Studios and entered for local & global digital marketing awards

 Incremental revenue of approximately AED 1 Million in 14 months by working quickly and identifying opportunities to upsell digital marketing strategies

 Developed and executed business plans for tactical/strategic campaigns with strong value propositions to meet market needs

 Led and defined market strategies for more than 16 countries by profiling target audiences & prioritizing marketing plans

 Initiated a social media strategy based on a strong content calendar to build fan base from 35k to 490k in 14 months

 Wire framing site functionalities and optimisation of consumer flow on mobile, fixed web sites and kiosk touch points

 Managed my own core team of Creatives, Strategist/Digital Planner and SEM lead. Also established knowledge sharing sessions for colleagues and client alike for all things digital e.g. intelligent targeting for banners

Digital Account Manager (Mar-Oct 2011)
Media Therapy Ltd
Digital lead within the agency, overseeing and leading multiple projects.
Clients: Arm and Hammer, First Response, Orajel, Sterimar and Pearl Drops
Achievements:
 Delivered fully integrated campaigns involving national press, digital banner ads, webcam-based augmented reality (AR), social media (Facebook and YouTube), TV ads including viral ads and microsites

 Optimised social media campaigns with an array of objectives and at different stages of the project cycle

Junior Digital Account Manager (Feb 2008 – Mar 2011)
Aimia (Formerly Carlson Marketing)
Joined as an Account Executive in Sales promotion (event management), later moving to digital. Looked after Europe’s
Number 1 FMCG Loyalty platform in Coke Zone for 2 years and other microsites such as Müller Dairy (Market leader).
Clients: Arla Foods (Anchor and Castello Cheese), Central Office of Information (COI), Nestlé (Nescafé), Coca-Cola
(Coke Zero Loyalty platform], Street Striker 2009, Müller Dairy website and brand microsites
Achievements:
 Managed eCRM newsletters on a monthly basis, from creative briefing right through to final stats and optimisation

 Utilised Google Analytics, Net Rating, Omniture & Billets as a means of providing quantifiable data for client reporting on a weekly and monthly basis for campaigns as well as Quarterly competitive review