We are urgently seeking a Senior Marketing Analyst to join the Marketing and Pricing Department for a Client in the Courier industry.
Location: South Africa
Salary & Benefits
- ZAR 680,000 p/a
- Benefits package available
- Provide on the job training to Analysts and Associates.
- Research and develop accurate forecasts which allow operating and administrative units to develop annual and long-range resource plans based upon projected volumes and revenues.
- Analyse marketing, revenue/yield and operating data utilising statistical and computer modelling techniques, both at a standard reporting level and through own initiative.
- Synthesise economic data by sector; possible competitive action including service, pricing and recommends actions in response.
- Incorporate all relevant economic, competitive and internal variables into computer models for analysis.
- Develop flexible computerised forecasting system which enables the quick generation of accurate forecasts both centrally and locally.
- Develop computer models used for analysing pricing proposals; develop conceptual models and validate key parameters. Searches for revenue opportunities and improvement
- Develop competitive intelligence systems for the acquisition, synthesis and analysis of key competitive data and probable competitive strategic thinking
- Use technical expertise to initiate maximum use of market research analysis using mainframe systems in conjunction with models through outside Agencies.
- Marketing/Communication-related degree
- MBA/Postgrad qualification is an advantage
- Strong interpersonal skills at the appropriate level
- User experience of relevant software/database/systems
- Macro views/ opinion of the business environment
- Experience in written communications
- Experience in written communications + formal verbal communications, presentations
- Has designed and conducted primary research
- Has performed Market and Business Analysis
- Has broad vision of the current situation and future position of industry and players
- Accurate and numerate
- Fluency in written and spoken English and local language
- Experience in using Project Planning tools and theory
- Able to apply cause and effect relationships
- Project and process Leadership skills including delegating
- Experience in writing and communicating a clear marketing brief
- Strong decision-maker
- Able to write a Marketing plan
- Agency management experience
- Budget planning
- Negotiation skills
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