Marketing, communications, Change Management, Public Relations, writing, crises management , negotiations, purchasing, recruiting marketing and sales teams.
Reading, writing , sports , painting , travelling.
-Communications & Marketing Director at Orient Sport Co. for 20 years (sole distributor and licensee for PUMA & Lotto sports wear in the Egyptian market till 2019. then owner of A&Y brand).
- Change Management Consultant , a freelance job since 2013 until now.
- Part time lecturer at the Canadian International College from 2007 till 2013.
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