International Sales Manager

2013:  Printcare PLC, Colombo - Sales Manager

Printcare is a public quoted company and it has evolved in to South Asia’s most respected printing and packaging company. It caters to many industries such as Tea, Apparel, FMCG, Telecommunications, Lotteries, etc.

• Responsible for the sales generation from the printed stickers, security printing products, garment and other packaging and heat transfer requirements in the market. (off set and flexo printing methods)
• Frequent customer visits, attending inquiries, complains.
• Preparation of weekly/monthly sales reports, etc.
• Preparation of the business plan for all the segments
• Gather market and competitor information for strategy implementations.
• Interdepartmental and inter business units coordination in order to get the work done effectively.
• Attending management meetings.
• New product/Customer/Business development.
• Key Account Management.
• Customer/Market surveys.
• Follow up on payments and payment related issues.

• Responsible for the sales generation from the assigned countries/region.
• Frequent customer/end user visits, attending inquiries, complains, assisting them with technical advice.
• Preparation of weekly/monthly sales reports, etc.
• Advising and recommending the most suitable product for the customer requirement.
• Price negotiations with proper approach for different multicultural customers.
• Gather market and competitor information for strategy implementations.
• Preparation of the annual sales budgets for the assigned countries/region and implementing strategies for the achievement   of the same.
• Price implementation and maintaining the profitability in each product category/customer/country.
• New product/Customer/Business development.
• Key Account Management.
• Maintaining the product mix and the profitability.
• Attending seminars and exhibitions.
• Customer/Market surveys
• Follow up on payments and payment related issues.

• Was able to grow the business by more than 60% in 2011 compared to 2010 (USD5Mn to USD8Mn+) within the region which was handled.
• Brought the biggest ever order from South Asia & South East Asia from a single customer to UPM Raflatac (10 containers once in 02 months) with secured payment terms (LC at sight).

• Preparation of annual Sales Budgets/targets/Business Plans for the given accounts in the territory.
• Responsible for achievement of individual goals and budgets set.
• Identifying the key accounts/customers in the given territory and setting up strategies/development plans to increase the market share.
• Gather market and competitor information and negotiate future orders/ projections with the customers by making regular customer visits.
• Maintain existing client base and develop new accounts.
• Handle customer complaints and maintain a smooth operation between the customer and the company.
• Increase market share by adding new retailers and new vendors (new accounts) to the existing client base in the assign territory.
• Follow up payment related issues and maintain a healthy credit exposure.
• Maintain effective and efficient interdepartmental relationships in order to serve the customer at its best.

• Was assigned the highest annual target in the team and Achievement ratio was 90%-100% each year.
• Increase the business in volumes and values in the main accounts handled ( Hirdaramani Group – Tesco, M&S, Quantum Clothing – M&S, JJ Mills – Tesco, George, Wall mart, Mothercare, Gerber,  Union Apparels – M&S, Nobleswear – M&S, Body Line – VS, Miami Exports – M&S, NEXT,  Coats Thread – Sticker Range) by winning the business/programs from the competitors.

• Responsible for achieving monthly targets set by the company for the given accounts on new business executions and recoveries.
• Develop new accounts and maintain the existing client base.
• Identify the needs of the customers and design different leasing packages to suite their requirements.
• Preparation of credit proposals and recommending the same to the management.
• Regular customer visits.
• Effective follow ups with repayments

• Introduced the short term loan facility to the customers and granted the ever biggest loan given by Ceylease to a single customer.

• The duties related to Customer Services such as accounts opening, foreign currency transactions such as issuance of Travellers Cheques, Draft issuance, LC opening, etc.
• The duties related to Cash Department such as accepting cash deposits, payments for the cheques, cash balancing, maintaining the cash ledger, etc.
• The duties related to Clearing Department such as accepting cheque deposits and balancing the inward and out ward clearing process.
• Preparation of the branch P&L Account.

• Was assigned to new branch openings to make sure the first day operation runs smoothly and to train the new staff members.

• 2010 - Institute of Certified Professional Managers (CPM) - Associate Member (ACPM)
• 2008 - University of Sri Jayewardenepura -B.Sc Business Administration (External) Degree
• 2002 - The Open University of Sri Lanka - Diploma in Management
• 1998 - Chartered Institute of Marketing (CIM) - Certificate in Marketing (Stage 1)
• D.S. Senanayake Vidyalaya 1983-1995  - G.C.E. O/L Examination - 1992 (English - D, Maths – D, Commerce – D, Buddhism – D, Sinhala – C, Science-C, Social Studies – C, Art – S), G.C.E. A/L Examination – 1995 (Accounts – C, Economics – C, Commerce & Finance – C, Logic – C)