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Seven years experience in fashion retail, five years in digital
First class honours degree in Economics and English Language & Communication
A Levels: English Literature and Language (A), Geography (A), Art (E), AS Levels: General Studies (B), Biology (D)
Online Trading/Conversion Manager at Topman.com. Dec 2013-Present
Managing overall strategy and trading stance for biggest menswear stand-alone website in the UK to ensure sales plan is met. Key metric responsible for is conversion, tracking +15% YoY. Content planning, sales forecasting, project managing.
Assistant Merchandiser at Cocosa.com. Dec 2012-Nov 2013
Responsibility over Menswear, worth 15% of the business, and Women’s Footwear. Grew the Menswear % mix from 10% to 13% YoY.
Senior Allocator at House of Fraser, London. Aug 2010-Nov 2012
Assisting the Merchandiser with planning and trading of the departments with sales plans for AW12 of £1.6m (Linea Weekend) and £2.6m (D&J). Monthly re-forecasting the WSSI and presenting to senior management
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