CV,Trade Marketing Manager Seeking Work In EU

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Serial No: 36591

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Skills keywords: consumer insight, marketing, posm development, sales, trade marketing

Short Bio:

Twelve years experience in Sales and Trade Marketing. Including experience in Trade Channel activations, Sales, Consumer insight, Customer needs, party
organisations, POS/POP creative development and production.
Born in Zagreb 19.01.1977. After Primary School, graduated from Trade School in Zagreb.

Current location:  Zagreb, Croatia - View on map

Nationality: Croatian

Preferred Sector of Employment:  Marketing, Travel and Tourism

Spoken languages: english

Location I am interested in working: Anywhere

Profile Summary

Twelve years experience in Sales and Trade Marketing. Experience in Trade Channel activations, Sales, Consumer insight, Customer needs, party organisations, POS/POP creative development and production.

 Experience

01/01/2012–Present

Trade Marketing Manager
Franck d.d., Zagreb (Croatia)

• Responsible for development and implementation of Trade Marketing activities in HoReCa channel, barista education and product presentation.
• Sponsorship supervision on Coffee Art Zagreb, Coffee Fair Sarajevo, Chocolate Fair Opatija, Snow Queen Trophy and ATP Tour Croatia.
• Development and implementation of coffee mixed drinks, new POS/POP materials for products in HoReCa channel.
• Branding and development of HoReCa outlets.
• Part of team that developed and implemented Kava&Kava aplication.
• Responisble for awards for users, features and development of application and promotions.
• Kava&Kava is geolocation application that awards users for check-in and sharing.
• www.kavakava.hr (only in Croatian)

2007–2011

Regional Trade Marketing Assistant
Coca-Cola HBC Croatia, Zagreb (Croatia)

• Direct connection between Marketing department and Sales. Responsible for development and production of OBM visuals for customers, Tailor made promotions, party organisation and promotion. Daily tracking of activated outlets.
• Development of new table/bar communication materials. Meetings with Producers/Suppliers about new materials and implementation them in product displays, POS/POP materials.
• In addition assisting/consulting colleagues from Trade Marketing department in development of generic POS, product displays and permanent shelves.

2006–2007

Assistant to National Sales Force Academy
Coca-Cola HBC Croatia, Zagreb (Croatia)

• Helping in organisation of Sales Force trainings. Translation and implementation of trainings developed by Head Office for Croatian market. Certification and assessment of Sales Force.
• Part of Journey Towards World Class team. Team leader for group Novi Zagreb 2.

2003–2006

Business Developer
Coca-Cola HBC Croatia, Zagreb (Croatia)

• Responsible for Customer visit, product display, activation of National Promotions, Tailor Made Promotions, product shelf life. Also responsible for students in hypermarkets.

2002–2003

Merchandiser
Coca-Cola HBC Croatia, Zagreb (Croatia)

• Responsible for stock and product display in 4 Billa supermarkets in Zagreb. Also manager for 3 students in Ipercoops market.

1996–2002

Salesman/Assistant Manager
Žitnjak d.d., Zagreb (Croatia)

• Responsible for stock checking, ordering and receiving of ordered goods from external suppliers.

Education and Training

1993 – 1995
2nd Degree in German language

2003
Journey Towards World Class -Novi Zagreb 2 Team Leader

2005
Phoenix HW Replacement Project – member of start up team

2006-2007
Basic Selling Skills, Business Mathematics, PITA (Profit, Incidence, Transaction Size, Amount)

2008

•  1st degree Adobe certificate – Adobe Acrobat Professional
•  1st degree Adobe certificate – Adobe InDesign
•  1st degree Adobe certificate – Adobe Photoshop
•  1st degree Adobe certificate – Adobe Illustrator
•  Certified Graphic Designer (Algebra,Zagreb)

2010
Affordability training

2012
Communication skills – Theatre in education
Oryx – Basic Safe Driving Course
Performance Management – Assessment of the level of career

Personal Skills

• Mother tongue(s) Croatian
• Other language(s) UNDERSTANDING SPEAKING WRITING
• Listening Reading Spoken interaction Spoken production
• English C1 C1 C1 C1 C1
• Levels: A1/A2: Basic user – B1/B2: Independent user – C1/C2: Proficient user
• Common European Framework of Reference for Languages
• Communication skills Everyday communication with co-workers from Marketing, Production and R&D.
• Outside work with partners, bar owners and agency account managers.
• Computer skills High level computer skills.
• Driving Licence