11 years of Leading IT teams, managing projects, business Analysis experience with in-depth knowledge of business processes in IT distribution, online leisure industry and e-commerce. A thorough understanding of the Software Development Life Cycle (SDLC) including but not limited to the various concepts such as Requirement Gathering, Experience in the development of Client-Server and Web-Based Applications. Possess a detailed-oriented nature with excellent communication, interpersonal, problem solving skills
11 years of Leading IT teams, managing projects, business Analysis experience with in-depth knowledge of business processes in IT distribution, online leisure industry and e-commerce. A thorough understanding of the Software Development Life Cycle (SDLC) including but not limited to the various concepts such as Requirement Gathering, Experience in the development of Client-Server and Web-Based Applications. Possess a detailed-oriented nature with excellent communication, interpersonal, problem solving skills, and recognized for being a valued team player.
Proficient in all phases of Requirement Management, including gathering, analysing, detailing and tracking requirements. Experienced in documenting requirements using Unified Modelling Language (Use Case and Activity Diagrams), User Stories and also building business Process Flow Charts using tools such as Visio. Skilled at reviewing test cases making sure they are in accordance with requirements, and assist the overall testing process by activities such as Change and Defect Management and conducting User Acceptance Testing. Strong understanding with hands on experience of various SDLC methodologies such as Waterfall and Agile / SCRUM. Excellent communication skills and adept at facilitating walkthrough and training sessions.
Practiced in performing gap analysis between goals and existing procedures/skill sets, and designing process and system improvements to increase productivity and reduce costs. Extensive experience in the implementation of Financial Accounting, CRM, Customer Services Management, Products Mangers / Marketing Management systems , E-Commerce systems. Highly adept at diplomatically facilitating workshops and negotiations with stakeholders. Recognized project management skills, consistently deliver complex, large-scale projects on time and within budget.
Key Skills IT / Hands on Skills
Process analysis , mapping & redesign
Management of cross-functional teams
Project & delivery methodologies
Project management & tracking
System solutions architectures
Change control management
Budgeting, planning costs & resources
Cost & resource estimates
Project risk & scope
User acceptability testing
Leading Work Shops
Business workflow automation
Agile / SCRUM methodologies
MS Office (Excel, Powerpoint, Word)
HTML , XHTML , XML
Object oriented programming methodologies
LAMP ( Linux , Apache , MYSQL , PHP )
MYSQL, Oracle, MS Access
Linux operating system
Virtualization via Oracle Virtual Box
Asterisk / FREEPBX
Graphics designing in Adobe Photoshop and Macromedia Fireworks
Search Engine Optimization (SEO)
Pay per click advertisement (CPC)
Web designing and development in Macromedia Dreamweaver, MS FrontPage
Network building, monitoring and troubleshooting
IT Administration, cabling, DNS, DHCP, Active directory, system backup and recovery
Deployment of CRM applications
Email Marketing, Bulk Email/Newsletter Marketing Techniques.
Deckers Brand, Europe
Senior e-commerce Business Analyst / Project Manager
(Full time, July 2014 to Present)
Leading the delivery of new ecommerce initiatives for the EMEA regions.
Delivery of user requested enhancements by working with the user community to develop system requirements, documentation and coordination of US IT resource needed to delivery of enhancement.
Project management of all cross functional projects.
Acting as liaison between ecommerce, US, local IT teams, other internal EMEA departments and third parties.
Driving the delivery of ecommerce solutions that meet the system and process needs of the region as a whole and associated offices, subsidiaries and stores whilst ensuring compliance with global IT standards.
Designing and architecting of payment, fraud, logistics and supply chain solutions.
Designing and architecting of integration of ecommerce systems with Oracle ERP and third party systems via EDI or RESTful web services.
Performing triage of development and system support, prioritization of work and assigning work to appropriate resources at EMEA and US.
Organization and supervision of Quality Assurance and Quality control.
Building of training documentation and any necessary supporting documentation to ensure successful project delivery.
Proactive improvements of eCommerce processes with a view of adhering to best practises.
Implementation of Omnichannel initiatives.
Implementation of Supply Chain initiatives.
Beta Distribution PLC, London
Head of IT
(Full time, June 2008 to July 2014)
Looking after each and every aspect of company’s IT infrastructure.
Business analysis of existing processes, procedures identification of potential solutions, cost/ time savings and streamlining.
Interfaced with stake holders and facilitated communication between client and the IT department.
Involved in creating targeted questionnaires and interviews for clients and business users to gather requirements.
Involved in Feasibility and Risk Analysis to identify the business critical and high-risk areas of the application.
Extensively experienced for organizing and documenting requirements, preparing use cases, writing business documents and reports in Pre-Testing phase.
Developed data flow diagrams, illustrating the flow of data from the Legacy systems into the Application database Tables, along with checkpoints for testing / verification.
Prepared use case and user story documents, utilizing MS Visio to create UML diagrams including use case, activity and class diagrams to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements.
Worked in a team environment to finalize use cases to develop functional and detail design specifications of the application.
Developed a user acceptance test plan and test case scenarios to guide a select group of key end-users in testing the user interface and functionality of the application.
Performed requirement walkthroughs with the Dev. and QA teams with the aim to develop testing strategies d test plans such that test cases reflect user needs.
Project management including tracking, reporting, budgeting of all of the IT projects.
Hands on approach to all of the issues and problems.
Leading the entire project cycle i.e. Business System analysis , Process improvement Workshops, Process mapping / streamlining , Process flow diagrams , coding and programming , quality testing and user acceptability testing, implementation and training.
Deployment of user training manuals and documentations.
Implementation and ongoing development / maintenance of company CRM solution.
Implementation and ongoing development / maintenance of company ecommerce solutions.
Implementation and ongoing development / maintenance of company intranet sites like Customer Services system, Product Managers & Marketing system, Warehouse management system.
Implementation and ongoing development of electronic data interchange (EDI) systems.
Generating managerial reports for different departments.
Dealing & liaising with suppliers, negotiating contracts, IT procurement and decision making.
Dealing with telecommunication suppliers.
Coming up with creative ideas in terms of technology to facilitate and automate business operations.
Projects Delivered at Beta Distribution PLC (June 2008 to date) Overall projects saving: £90+ million
1 – Project Description: Implementation of new company ecommerce website at Beta Distribution PLC.
Project Sponsor: Sales & Marketing Director.
Project Team: Customer Services Manager, Financial Director, Performance Manager, Logistics controller.
Project Objective: To increase online customer interaction from 0 to 50%.
Implement online product price & stock strategy.
Implement online customer ordering interface.
Implement online customer returns interface.
Implement auto-generated invoice generation.
Implement balance scorecard (KPI).
Integrate product technical specification data into company website from external supplier via real time interface.
Project benefits: Improved customer satisfaction through implementation of online web services.
Project saving: Increased company sales through web services by 25% (£35 million).
2 – Project Description: Implementation of the new Customer Services Management (CSM) system at Beta Distribution PLC.
Project Sponsor: Customer Services Manager.
Project Team: Customer Services Manager, Financial Director, Performance Manager, Logistics controller.
Project Objective: Improve recovery of supplier warranty cross charge from 0 to 80%.
Implement an online tool to log and register customer returns and shortages.
Implement an online tool to automate product warranty returns as per Service Level Agreement (SLA).
Implement system workflow to support customer returns process.
Implement system workflow to support supplier warranty cross charge.
Implement auto generated customer credits.
Implement auto generated barcodes for customer returns process.
Implement Electronic Data Interchange (EDI) system for customer collections with the logistics company (DPD).
Project benefits: Improved customer satisfaction through the deployment of automated/paperless customer returns process.
Project saving: Supplier warranty cross charge recovery by 80% (£5 million).
3 – Project Description: Implementation of new Marketing and Product Management System at Beta Distribution PLC.
Project Sponsor: Marketing Director.
Project Team: Marketing Manager, Product Managers, Financial Director, Purchasing Manager.
Project Objective: Improve recovery of marketing promotional campaigns cost from suppliers from 0 to 95%.
Implement an online tool to log and register supplier rebates/cash back agreements.
Implement an online tool to log and register customer rebates/cash back agreements.
Implement an online tool to log and register stock compensations.
Implement one stop shop to retain supplier backup documentation of marketing campaigns.
Implement auto invoicing to recover marketing campaigns costs from suppliers as per SLA.
Project benefits: Improved recovery of marketing campaign cost.
Project saving: Marketing campaigns cost recovery by 90% (£10 million).
4 – Project Description: Implementation of Electronic Data Interchange (EDI) for sales order entry into company’s CRM system.
Project Sponsor: Sales Director.
Project Team: Marketing Director, Customer Services Manager, Logistics Company (DPD), Back Office Systems Providers.
Project Objective: To automate sales order entry process through implementation of EDI systems.
Implement auto run EDI links for identified customer back office systems.
Implement auto sales order entry interface.
Implement auto sales order acknowledgement.
Implement auto sales order dispatch advise.
Implement auto sales order invoices and credits.
Project benefits: Improved sales order entry process efficiency.
Project saving: Increased company sales through EDI services by 30% (£42 million).
Durban Vienna Ltd, London
(Full time, Sept 2007 to June 2008)
Started the IT department from a scratch. Brought a lot of outsourced services in-house.
Implemented CRM system, email system, file management, instant management and print management.
Dealing with all of the suppliers, vendors and third party partners.
Looking after, creating and re design of several websites.
Management of data entry and content management team operations.
Securing, optimization and content management of the websites.
Making strategies for the SEO (Search Engine Optimization).
Management of pay per click (CPC) strategies for the company as well.
Doing more and more research on how to improve company’s IT infrastructure more effective, safe and reliable.
Administration and management of the company’s network. Installation, configuration and management of DNS, DHCP, File servers, and Active directory.
Fault management. Resolving various problems, issues with the network, equipments and websites.
Database, network and websites security.
Support to the staff and users.
Training to the staff and new users about the usage of different IT equipments and systems.
Backing up the databases.
Senior Systems Manager
(Full time, March 2005 to Jan 2007)
Looking after inventory control system, database entry of all daily sales, keeping employee’s salaries and other records, software installations and maintenance.
Managing, controlling and updating of the Company website.
Providing troubleshooting. Spotting faults and solving the problems with network.
System Administration i.e. looking after the network traffic, network security, and network maintenance.
Assigning and revoking rights to/from the users.
Backups and file servers.
Database Administration of the Company database (Microscan).
Training staff regarding usage of new IT equipment
Dealing with suppliers and vendors.
Masters of Science in IT (M.sc IT)
University of East London (Sep 2004 to Feb 2006)
Bachelors of Science in IT (BIT)
Iqra University (January 2001 to June 2004)
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