Every day life provides millions of opportunities and every day one has to choose the proper one! One never knows whether it is the right choice but only experience could justify and make correction to the personal successful way. Based on my personal life philosophy & goals I am a person which could be described like this:Nothing is impossible! Experience this moment to its fullest!I am Ukrainian and have more than 10 years experience in marketing and advertising.Eager to get more experience abroad!
Profile
Over 12 years of vast experience in project management & marketing communications
• project management/ client service
• marketing / advertising/PR
Qualifications
2001
Graduated from Institute of International Relations of Kyiv Taras Shevchenko University.
Earned Master’s degree with honors in International Information, English translator
Career Summary
May, 2014 – currently:
TV-producer “Heads & Tails” (Inter), Teenspirit Studio LLC
KEY DUTIES:
• Management of TV-show filming onsite
ACHIEVMENTS:
Greenland | https://www.youtube.com/watch?v=HT9Ax9UFFUg
Spain (Bilbao, San-Sebastian) | https://www.youtube.com/watch?v=gQhCf4qYPtk
Faroes Islands | https://www.youtube.com/watch?v=ULgt_UNJUBw
Azores Islands | https://www.youtube.com/watch?v=TbjXm-fOW7s
Washington DC, USA | on air from May-June 2015
Arizona, USA | on air from May-June 2015
Sept, 2008 – Mar, 2014:
Head of marketing communications of home appliances department;
Samsung Electronic, Ukraine
KEY DUTIES:
• Annual Marketing communication strategy development for 6 home appliances categories (washing machines, refrigerators, microwave ovens, vacuum clears, build-in oven & cook top, air conditioners)
• Home appliances marketing budget planning, control, estimation (annual, quarterly, monthly base). P&L.
• Regular reporting to HQ & Top Management
• Regular competitive analysis (Media, Communication, GFK)
• Marketing communications campaigns development & implementation (ATL, BTL, PR, Channel)
• Press-conference initiation & managing
• Digital marketing
• Retail communication development & implementation
• Development of Incentive programs for Direct partners
• Launching campaigns development & implementations
• Effective sponsorship campaigns planning vs sales targets
• Marketing research planning & results implementation
• Sales-increase marketing activities development
• Close cooperation with sales & product team
• Managing Agencies (Cheil Communication, Starcom)
ACHIEVMENTS:
• Growing Brand Awareness Index (key categories: WM, REF)
• Growing MPSA index (key categories: WM, REF)
• Successful local holistic marketing communication campaigns launches (exact cases could be presented upon request): 6 categories
• HQ marketing campaigns relevant localization
• Growing MS | REF, MWO, VC categories #1 MS
• Accurate budget planning (P&L)
• Successful sponsorship programs | 1+1, Inter
• Numbers of successful launch events, dealers conferences, FSM trainings support etc
Mar, 2006 – Sep, 2008:
Marketing manager of home appliances department (Ukraine, Belarus, Moldova);
Samsung Electronics, Ukraine
KEY DUTIES:
• Marketing communication campaigns development & implementation (ATL, BTL, Channel)
• Marketing budget control
• Co-promotion campaigns development, implementation, estimation, reporting with Key-partners
• Incentive programs & dealers’ event for Key-partners development & implementation
• Press-conference support
• Regular competitive report preparation
• Channel activity coordination
• Managing Agencies
ACHIEVMENTS:
• Growing Brand Awareness Index (key categories: WM, REF)
• Growing MPSA index (key categories: WM, REF)
• Successful holistic marketing communication campaigns launches
• Growing MS | REF, MWO, VC categories #1 MS
• Non-standard Key-partners incentive programs (exact cases could be presented upon request)
Mar, 2005- Mar, 2006:
Account manager (TM LIFE); AA Adell Saatchi & Saatchi
KEY DUTIES:
• Efficient management with Agency Key-client
• Development of communication campaigns (ATL, BTL)
• Photo shooting, TV-production etc
ACHIEVMENTS:
• Growing Brand Awareness Index
• Implementation of numbers of communication campaigns
• Full creative assistant on big events (Tarkan, Brayan Adams sponsored by tm Life etc)
May, 2003 – Mar, 2005:
Account manager; AA MEX/Media Expert
KEY DUTIES:
• Efficient management with clients (Enran Akros, Novy Zir, BHFZ, Dobra Voda, tm Lifestyle etc)
• Efficient workflow distribution within the agency
• ATL/BTL campaigns development
ACHIEVMENTS:
• New brands development (Vedmedyk Bo, tm MIKADO etc)
• Successful ATL campaigns
Sept, 2001 – May, 2003:
New business manager; CIU marketing research agency (Atlantic Group)
KEY DUTIES:
• Search for new clients
• Agency presentation
• Participation in research materials development & data base manipulation
• Focus Groups assistance
• Assistance in research reporting
ACHIEVMENTS:
• Increase in data base of new clients
Others
Languages: Ukraine, Russian – native; English – fluent
PC: Word, Excel, Power Point, Outlook express, Internet