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CV, UK Marketing Manager targets Bangkok or Singapore, strong in Media

I am currently unavailable for work
Serial No: 11261

List top 5 skills: campaign planning, communication, marketing, people management, project management, strategy
Short Bio:

I am a highly competent, hard-working Marketing Manager with 9 years experience across the full marketing mix. To date my career has allowed me to develop an excellent variety of skills, which allow me to take on roles that demand responsibility, efficiency, attention to detail, the ability to manage numerous projects and people concurrently, and deliver quality results within deadlines set. My excellence has been recognised in the form of multiple promotions throughout my career.

Current location: 

England, United Kingdom - View on map

Nationality: 

British

Preferred Sector of Employment: 

Marketing

Spoken languages: 

english

Locations I am interested in working:

Singapore, Thailand



Work Experience

01/2012 – current PPL (Phonographic Performance Limited)

London A not-for-profit organisation which licenses businesses for the use of recorded music. PPL

pays this money to its record company & performer members in the form of music royalties.

Job role: Marketing Manager

Previous roles: Marketing Manager (Public Performance)

Key responsibilities

• Deputising for the Head of Marketing.

• Senior representative for the marketing department – building and maintaining strong relationships with internal and external stakeholders of all levels.

• Creation of the annual marketing strategy and plans alongside the HoM.

• Responsible for the implementation and delivery of the marketing plans while continually monitoring, reviewing and adapting the plans throughout year.

• Creating and delivering integrated on- and off-line campaigns to increase revenue from licensees and increase the number of members for whom PPL collect international royalties.

• Responsible for capturing, analysing and presenting evidence of ROI for marketing activities to senior management.

• Management of the marketing budget on a daily basis.

• Management and development of two direct reports (Marketing Executive and Events Assistant).

• Responsible for commissioning all research to illustrate the value of music to businesses.

• Driving and leading the continual review, development and implementation of all customer contact processes and associated communications. (Licensees and members).

• Leading the creation of content and communications which support online systems for customers: the new online licensing and payment systems for licensees and the online portal for members, to ensure an excellent customer experience.

• Management of external agencies in relation to design, on- & off-line advertising, film production, research, printing and PR.

Achievements

• Due to my proven ability to successfully and continually deliver results, I was promoted to take on the additional responsibility of the ‘money-out/members’ side of the business and management of a new Marketing Executive. (During my first 15 months with PPL I managed the money-in/licensee side of the business only).

• Following the redundancy of the Head of Member Events in May 2014, I was asked to take on the additional responsibility of all member events. I am developing new processes to ensure smooth execution of events and reporting on event KPIs, as well as the management of the Events Assistant.

• I created, own and manage a reporting spreadsheet which captures data to monitors ROI for marketing activities which is presented to the executive board on a quarterly basis and used to support high value business decisions, such as the tariffs to prioritise when creating and launching online licensing.

• In April 2013 I was awarded ‘Employee of the Quarter: Drive for Innovation & Results’.

• I planned and managed the commissioning of new research and then led, managed and delivered a hugely successful national awareness campaign highlighting the need for a music licence and the benefits of music to businesses. This gained coverage on BBC Breakfast (6.8m viewers daily), BBC Radio 2 – drive-time (13.5m listeners weekly), Five Live – Wake Up To Money (6.2m listeners weekly) and more.

• I lead and managed the very first regional awareness campaign in Manchester. The three month campaign proved a massive success. Revenue in the region increased 9% quarter-on-quarter. We gained substantial PR coverage in the region across key regional radio stations and in regional press. As a result the campaign has since been replicated in Scotland, the West Midlands and London.

• I managed the creation of the monthly member e-newsletter with our digital agency, introducing compatibility with mobile and tablet devices as well as the ability to include dynamic content to make the content as relevant as possible to different audiences. This increased the open rate from 37% to 48% and CTR from 4.7% to 8.4%

10/2006 – 11/2011 DIGITAL CINEMA MEDIA

London Market leader in UK cinema advertising (80% market share).

Job role: Marketing Manager

Previous roles: Marketing Services Manager, Marketing Executive, Marketing and Research Assistant

Key responsibilities

• Development of the annual marketing strategy and plans (alongside Head of Marketing).

• Overall day-to-day management of the marketing department (people and projects).

• Identification of key target audiences for broadcast and CRM B2B marketing.

• Formulation and timely delivery of multiple campaign ideas and tactical ideas against agreed briefs and budgets.

• Working closely with all company departments, particularly sales and research, to ensure marketing communications are in line with company objectives.

• Management of external agencies in relation to design, advertising, print and PR.

• Management and development of the Marketing Executive, Online Marketing Executive and Marketing Assistant.

• Management of all marketing department budgets.

Achievements

• I managed all elements of DCM’s first ever industry event: management of branding, communications and promotion of the event, management of the production company, the venue, guest speakers, presentations, and much more. This event attracted x450 relevant attendees and directly secured a 12 month, six figure deal with Sky TV.

• I managed the creation of a six week on-screen campaign promoting a ‘Text to Win’ competition. This generated 106,000 entries and a large net profit for DCM.

• I devised and executed numerous low-cost, engaging DM campaigns, e.g. a creative film push for Sex and the City generated multiple leads and a direct booking from L’Oreal.

• I re-negotiated the terms of a long-term sponsorship deal with the London

Film Festival to better suit the business needs of DCM.

• I was responsible for the creation of the new DCM cinema ident in both 2D and 3D which was featured across 80% of all cinema screens in the UK.

• I made very positive progression during my time at DCM – achieving 3 promotions after only three and a half years.

• I achieved x2 ‘A’ and x2 ‘C’ grades for my Professional Diploma in Marketing with the Chartered Institute of Advertising, while working full time.

10/2005 – 10/2006 MINDSHARE MEDIA AGENCY

London Top UK media agency with an impressive client portfolio of high calibre brands, which

included Unilever, Nike, Nestle, Jaguar and ITV.

Job role: Communications Account Executive (Unilever Account)

Key responsibilities

• Undertaking competitor analyses and presenting back to the Unilever team.

• Undertaking TGI reports to identify consumer behaviours and support justification of media decisions.

• Liaising with investment teams (press, TV, online, radio, sponsorship) to identify the best media channel to target a specific audience.

• Creation of client presentations summarising consumer research, campaign proposals, media selection and justifications.

• Attendance at meetings with the Unilever client and on/off-line design agencies such as Lowe, Mother, Ogilvy, AKQA.

Achievements

• Presenting research I’d undertaken the Unilever Foods client team.

• Being involved in B2C media plans from start to finish across well known brands such as Peperami, Pot Noodle, Marmite and PG Tips.

• Passing the Institute of Practitioners in Advertising (IPA) foundation certificate with credit.

PPL Training: CIM Strategic Marketing – 1 day course, Social Media & Online PR – 1 day

course, Copywriting Master Class – 1 day course, Project Management Training – 1 day

course, Managing Time, Priorities, Goals and Objectives – 1 day course, Influencing Skills – 1 day course.

Digital Cinema Media CIM Professional Diploma in Marketing

08/2008 Grades: A, A, C, C

Training: IDM Creative Briefing – 2 day course, ITV Project Management – 1 day course, Negotiation training – 1 day course, Channel 4 Brainstorming – half day course

MindShare Institute of Practitioners in Advertising – Foundation Certificate

04/2006 Grade: Pass with credit

Training: Presentation Skills – 1 day course

Education

University of East Business Management BSc (HONS) 2:1

Anglia Areas studied include; Principals of Marketing, Behavioural Aspects of Marketing, Strategic

10/2002 – 06/2005 Management, Principles of Corporate Strategy, IT and Research, Economics, Management Consulting and Development, Operations Strategy and Management, Knowledge Management.