CV, UAE Based Sales Manager Specializing In Health Products

I am currently available for work
Serial No: 31657
(09/16/1959, male)
Skills keywords: general, manager, marketing, regional, sales
Short Bio:

British , fluent Arabic speaker, General Manager focusing on sales, marketing and management specializing in consumer health and personal products . Career initially in UK and then in the Middle East since 1995. Results oriented .

Current location: Dubai, United Arab Emirates - View on map
Nationality: British
Preferred Sector of Employment:  General Management, Marketing
Spoken languages: Arabic, english
Location I am interested in working: United Arab Emirates, United Kingdom

Profile & Objectives

 Proactive, experienced, results oriented Arabic speaking General Manager specialising in Sales,

Distribution, Marketing and Communication of branded Skin care products, Toiletries, OTC medicines, Health foods and drinks, Baby and Personal products.

 Career has been 24 years with European manufacturers, 8 years as a distributor in U.A.E.

 Seeking Senior management role in a marketing oriented company.

 Proven ability to develop new business through market development (segment and geographical) and NPD (product diversification and development).

Strengths, Capabilities & Skills

 Manage profitably all parts of the commercial mix .

 Plan, implement and control Advertising and Promotional programs to improve share.

 Manage all aspects of Trade and Distribution (listing, shelf space, trade promotions etc….).

 Acquire and launch new products.

 Budgeting, Planning ,Financial control ,Sales and Profit improvement.

 Select, Appoint and negotiate with distributors to achieve objectives.

 Skilled negotiator with distributors and suppliers.

 Manage ,Motivate and train sales and marketing teams.

 Computer literate (Spreadsheets, Word Processing) .

 Excellent Arabic and English language fluency.

Career History

FARMECO (Advanced Dermoceuticals-Italia)
January 2004-Present

Regional Manager – GCC (based in Dubai)

FARMECO is a premium manufacturer and marketer of Dermocosmetics brands that include the Coverderm range of treatment cosmetics and skin care lines ( Whitening/Anti pigmentation, Anti-Wrinkle , Hydration , Suncare). These brands in addition to being Colour cosmetics and Skincare are also treatments hence prescribed by doctors and distributed mainly in pharmacies.


 Expanded the GCC business from $ 1.4 M to $4.8 M through tighter working with distributor sales forces and training medical reps and promotion ladies.

 Activated new marketing plans to include Magazine Advertising, in-store video demonstrations, consumer purchase with gift promotions and POS/Display materials.

 Launched new products and formulae in the region- Luminous, Maxydrat and Peptumax.

UNICARE TRADING ESTABLISHMENT –DUBAI-U.A.E(Division of Modern Pharmaceutical Company)
January 2001 – December 2003 : General Manager

November 1995 – December 2000: Sales and marketing Manager

UNICARE represented as Distributors and Marketers in the UAE the consumer brands of Bristol Myers Squibb (CLAIROL, MUM, HERBAL ESSENCES), Johnson & Johnson (ROC Skincare), Mead Johnson Nutrition (Enfamil & Sustagen),NANNYS diapers, SAFEX condoms, COVERDERM cosmetics and other Personal products.


 Started the company from scratch as a sister company of Modern Pharmaceutical co.

 Grown the company by acquiring new agencies ( Nannys, Coverderm, Safex and others) .

 Recruited and managed 23 people ( Salesmen, Medical reps, Merchandisers and Promo ladies).

 Initiated and managed all marketing activities Below-The-Line .

 Full charge of Budgeting, Planning, Purchasing, receivables, stock control and other logistics.

 Full Financial responsibility in charge of US$3.5 M Sales and US$1.0 M Brand Contribution.

 Steered Unicare towards achieving ISO 9002: 1994 and implementing SAP.


August 1992 – October 1995: Marketing Manager, HEALTH ,BEAUTY AND PERSONAL PRODUCTS

November 1987 – July 1992: Brand Manager, DUREX , MARIGOLD


 Increased profit contribution of the Overseas Division from £300k to £1200k in 5 years through new products/range extensions and new market penetration .

 Grew market shares to brand leadership of Woodwards Glucose drinks and Durex condoms .

 Raised the profile of core brands, (Durex & Marigold) in the Middle East .

 Introduced vending and franchising agreements for Durex in Malta and Cyprus.

 Launched baby care line of Italian Sister company (Mister Baby) in the Middle East.


October 1986 – October 1987: Area Manager, Southern Arabia/East Mediterranean

July 1984 – September 1986: Area Supervisor, North & East Africa & Yemen Republics


 Full P&L responsibility of the above designated areas turning them into profit.

 Increased profit from £200k to £1200k in 3 years through local manufacturing projects of (Silvikrin, Brylcreem, Ribena, Body Mist) in the Yemen

 Won Sales Manager of the year award in 1986.

August 1983 – June 1984

Account Manager on P&G Brands.


Education & Qualifications

1990/92 M.B.A City University- International Business & Marketing
London – England

1980/83 B.A. (Hons) Business Studies, University of Westminster
London – England

1979/80 Accounting
Foundations University of Westminster . London-England

1977/79 GCE ‘A’ Levels Mathematics, Further Mathematics, Statistics, Paddington College – London-England

1975/76 GCE ‘O’ Levels Mathematics, Statistics, Physics, Geography, English, Arabic – ST Edwards school-Sierra Leone(W.Africa)

1963/73 Elementary

Education CHOUEIFAT School – Lebanon

Personal Information

Date of birth: September 16, 1959

Marital status: Married + 1 child

Nationality: British

Languages: English and Arabic