Current location:
United Arab Emirates - View on map
Preferred Sector of Employment:
accounting and finance
Career Break - Jul 12 – Present
Wyndham Worldwide, Dubai, UAE - Oct 06 – June 12
One of the world’s largest hospitality companies across six continents, whilst based in the Middle East I have had experience of several of Wyndham’s brands; Exchange and Rentals including The Registry Collection, Wyndham’ s luxury exchange brand, hotels and the loyalty and CRM program management provider, Hotel Dynamics.
Marketing Manager
Achievements:
Increased customer retention across MENA by 45%
Customer transaction increase driving return to profit
Delivered cost savings of 30% whilst increasing customer contact
Implemented bespoke digital marketing solution driving cost savings
Successfully led and implemented major projects across EME
Successful execution of industry workshop at AHIC
Responsibilities:
Development of B2C and B2B sales & marketing strategies and plans for the MENA region
Execution of B2C member marketing activity through various channels, including direct mail, digital, telemarketing and mobile marketing
Execution of B2B initiatives including event management, PR and bespoke client collateral
Implementation of bespoke e-marketing solution and strategy execution
New product and business development to implement and grow F&B loyalty programs
Lead in the delivery of annual budget and strategic plan for the region
Data analysis to build member segmentation models
Budget management
Effective management of marketing team across two sites
Brand development and management at both corporate and individual programme level
Production of marketing collateral to support hotel brands participating in loyalty program
Wyndham Worldwide, Kettering, UK - 2001 – Oct 06
Product Manager - Membership - 2004 - 2006
Overall responsibility for membership – new member activation, member retention & reinstatement and cancellations
Responsible for launch of B2B2C activity, including care programmes and lead generation
Responsible for fundamental process & system changes to increase client satisfaction & assist revenue growth
Responsible for the launch of new membership products
Budget management
Development and execution of marketing plan and communicating to senior management
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