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CV, UAE Based Director Level International Hospitality Head of Marketing

I am currently available for work
Serial No: 5215
(15/10/1973, female)
List top 5 skills: customer retention, direct marketing, loyalty marketing, marketing strategy, strategic planning
Current location: 

United Arab Emirates - View on map



Career Break  - Jul 12 – Present

Wyndham Worldwide, Dubai, UAE  - Oct 06 – June 12

One of the world’s largest hospitality companies across six continents, whilst based in the Middle East I have had experience of several of Wyndham’s brands; Exchange and Rentals including The Registry Collection, Wyndham’ s luxury exchange brand, hotels and the loyalty and CRM program management provider, Hotel Dynamics.


Marketing Manager


Achievements:
  • Increased customer retention across MENA by 45%
  • Customer transaction increase driving return to profit
  • Delivered cost savings of 30% whilst increasing customer contact
  • Implemented bespoke digital marketing solution driving cost savings
  • Successfully led and implemented major projects across EME
  • Successful execution of industry workshop at AHIC
Responsibilities:
  • Development of B2C and B2B sales & marketing strategies and plans for the MENA region
  • Execution of B2C member marketing activity through various channels, including direct mail, digital, telemarketing and mobile marketing
  • Execution of B2B initiatives including event management, PR and bespoke client collateral
  • Implementation of bespoke e-marketing solution and strategy execution
  • New product and business development to implement and grow F&B loyalty programs
  • Lead in the delivery of annual budget and strategic plan for the region
  • Data analysis to build member segmentation models
  • Budget management
  • Effective management of marketing team across two sites
  • Brand development and management at both corporate and individual programme level
  • Production of marketing collateral to support hotel brands participating in loyalty program
Wyndham Worldwide, Kettering, UK - 2001 – Oct 06

Product Manager - Membership - 2004 - 2006
  • Overall responsibility for membership – new member activation, member retention & reinstatement and cancellations
  • Responsible for launch of B2B2C activity, including care programmes and lead generation
  • Responsible for fundamental process & system changes to increase client satisfaction & assist revenue growth
  • Responsible for the launch of new membership products
  • Budget management
  • Development and execution of marketing plan and communicating to senior management
  • Marketing representative for core project teams
  • Effective management of marketing team
Assistant Product Manager – Member Retention & Recovery - 2003 – 2004
  • Achieved global objective of increasing member retention through effective retention strategy
  • Execution of campaigns via direct mail, e-marketing and telemarketing
  • Key player in Resort Directory production team
  • Implementation of new Output Management and Customer Communication System to generate customer documentation
Marketing Co-Ordinator – Member Retention - 2001 – 2003
  • Co-ordination of direct mail, outbound and e-marketing membership renewal campaigns
  • Sales centre training and implementation of incentives
  • Campaign analysis

Tower Publishing Services Ltd., UK  - 1998 – 2001


Publishing fulfilment agency.

Account Manager
  • Responsibility for six publisher accounts including Reader’s Digest and National Magazines
  • Implementation of direct mail campaigns for customer acquisition and retention
  • Database management
  • Development and execution of call centre training

RS Components, UK - 1997 – 1998


Leading electro components distributor.

Italian Catalogue Linguist


  • Business to business catalogue production including identification of products, editing copy, proof reading and pagination
Education History
  • BA (Hons) European Business
    Leicester University, UK  1992 - 96
  • Economia e Commercio
    Università di Catania, Sicilia 1994 - 95
  • 3 GCE A- Levels
    Business Studies, French and German
  • 9 GSCE’s
  • Excellent PC skills: Microsoft Office including Access and Project
  • Training courses completed in Time Management, Negotiation Skills, Effective Project Management and Finance for the Non Financial Manager





Spoken languages: 

english, Italian (Basic)

Locations I am interested in working:

Bahrain, qatar, Singapore, United Arab Emirates, United Kingdom