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Over 22 years' career progression through diverse roles encompassing: Strategy, Supply chain/logistics, import/export, finance, sales, marketing, outsourcing and HR/staff management. Adheres to ‘continuous improvement’ philosophy, increasing efficiency and reducing costs where possible.
Work Experience
Aug 12 – Current MARS – Supply Chain Strategy Director – Middle East, Africa and Turkey
As a private, family-owned company, Mars, ranks as the 3rd largest privately held company with brands in more than 73 countries and more than group consolidates sales of $30 billion
▪ Accountable for the development and execution of the Middle East, Africa and Turkey (META) regions Chocolate supply chain End to End strategy.
▪ Improving End to End supply chain performance by leveraging knowledge and best practices across our regional network.
▪ Responsible for leading value based proposition Strategy development and is one of the global core members of the affordability forum.
▪ Leading the META manufacturing excellence sites – A forum to establish a framework to support site maturity strategies with a link to the regional and global forums. This includes manufacturing best practices definitions and implementation and the definition of the cross site support requirement and mobilisation
Key Achievements
▪ Revamp the development and submission of the Investment appropriation funds, and delivered the best “nominated” investment plan in the history of MARS through a record time.
▪ Steered the organization towards the delivery of the Battle plans and closed any supply gaps.
▪ Developed the Manufacturing Excellence charter based on the site pull not push strategies, with clear deliverables to deliver the business agenda.
▪ End to End Supply chain spoke person with all company other functions and regions.
▪ Smooth and successful integration within MARS unique culture and its Ways of Working.
Oct 10 – Aug 2012 Bel Food – Greater Africa Performance Improvement Industrial Director, and Egypt Industrial Director – Greater Africa region
Bel Foods is the 3rd branded cheese global leader French owned family business, with brands in more than 45 countries and circa 10,000+ employees worldwide, and a group consolidated sale of Euros 2.6 billions
▪ Responsible for planning, forecasting, budgeting and reporting of the Greater Africa Manufacturing Strategy.
▪ Overall responsibility for End to End Supply Chain Management including (Sales & Operational planning “S&OP”, Demand management, Production planning, Material Management, Logistics, Warehousing and Transportation management
▪ Defining & implementing suitable End to End Supply Chain performance management metrics & reporting structures to monitor performance against objectives.
▪ Prime accountable for Supply Chain Processes development, improvement and renewal to deliver Perfect Orders (no Out of Stocks), with reduced lead-time and better landed cost delivering for both production site and target market bottom line financial savings.
▪ Benchmark best in class Industrial practices and establish execution strategy & plans establishment to accelerate implementation. Monitor KPIs “Supply balanced score card” and propose actions plans for improvement.
▪ Lead the management of the Egyptian Industrial establishment in terms of top and bottom lines – this includes setting up 3 to 5 years strategies. Accountable for day to day operations in the second biggest exporting site globally
Key Achievements
▪ Established site Lean implementation strategy with clear 5 years vision, purpose and execution work streams.
▪ Best ever Supply performance within Bel factories, in terms of balanced score card delivery, and Lean/ Manufacturing Excellence transformational work stream.
▪ Developed Greater Africa Industrial performance maturity journey. This includes individual/ employee development plans, site capacity increase projects (at Zero CAPEX), with strong plans of Cost of Goods Sold reduction plans (including Manpower, Maintenance, and Logistics improvement journey)
Aug 06 – Oct 2010 Manufacturing Director, Cadbury – Egypt, North Africa and Near East/ Plant Network Strategy Director, Kraft (formerly Cadbury) – MENAT region
Cadbury has the leading position in confectionery in Africa through its operations; its products are in high demand and sold in the majority of countries throughout the Middle East and Africa.
Kraft Foods is the largest confectionery, food, and beverage corporation globally with brands in more than 155 countries and circa 140,000+ employees worldwide.
▪ Key business planning position: to develop, align and manage the Supply Chain strategy for the Middle East, North Africa and Turkey (MENAT region) of Kraft.
▪ Conducted detailed analysis of planned initiatives, demand versus available capability/capacity and ongoing evaluation of cost base to ensure competitiveness and profitability.
▪ Developed, aligned and maintained an integrated continuous improvement program across MENAT region.
▪ Broad remit at Cadbury with overall responsibility for the Supply Chain Operations, business and individual improvement, development, maturity and growth within Egypt, and Morocco – Leader of the Continuous Improvement strategy for Middle East, Africa Supply chain sites.
▪ Manufacturing Director, responsible for 5 factories with total of 1000 management heads, technical staff, permanent and daily labour across Egypt and Morocco.
▪ Responsible for cost of Goods manufactured within Middle East and North Africa; encompassing the selection of new cost effective raw and packaging materials suppliers and accurate hedging of prices.
Key Achievements
▪ Hand-picked to create a high level strategy for the MENAT region in line with Kraft’s future objectives.
▪ Selected to lead a multi-disciplined business team to define and agree a consolidation plan of closure for 3 cross country factories and a new mega factory built in an economically friendly environment. Business case approved with funding of $50m and 2.4 years ROI.
▪ Viewed as trusted advisor to commercial group, presenting proposals to influence the future roadmap.
▪ Demonstrable over-target performance on assigned personal and business KPIs 2007, 2008, and 2009.
▪ Selected to lead a multi-functional enterprise team at Cadbury to compete for Excellence in Quality Award. Result judged through high-level production quality, export and industry innovation standards. Won this prestigious award, positively promoting sites’ image locally; and also globally within Cadbury.
▪ Radically reorganised poorly performing manufacturing cluster at Cadbury to fulfil vision of being ‘Best in Class’. Conducted SWAT analysis; implemented a strategy which yielded measurable improvements across all sites, with the main site being elected as the best site globally – hosting a main board visit.
▪ Successfully delivered a 6% year on year cost reduction at Cadbury through establishing a macro cost reduction plan focusing on: alternative incoming materials qualification, increasing machines’ global efficiencies, reducing headcount, assessing skills and improving performance management system.
May 06 – Aug 06 Operations & Supply Chain Director, Al Foah Dates Company (UAE)
Al Foah Co. was established in 2005 to make the UAE dates sector financially viable and internationally competitive. Also committed to improving local lives through production innovation and sustainable agriculture.
▪ Full control of the governmental dates subsidy business with management of the two main manufacturing facilities covering: procurement, logistics, warehousing and physical distribution, engineering, packaging, supply and demand management.
Key Achievements
▪ Delivered a 30% reduction in country dates subsidy spending worth 350 million AED and consolidated existing 22 warehousing locations to 8 centralised mega size warehousing facilities.
▪ Hired 900 temporary labourers from India, Egypt, and Jordan to operate the 8 receiving locations replacing the high costs of 500 permanent staff.
Jan 92 – Apr 06 Proctor & Gamble, EMEA
The P&G global corporation operates in 180 countries with consistently high standards and integrity. Its products are currently used by 4.2 billion of the 6.5 billion people on the planet today. Joined P&G in 1992 and gained promotion on many occasions over this 14 year period of time, culminating in the position of Regional Logistics and Physical Distribution Manager, Middle East & Africa. Positions outlined below.
Jul 05 – Apr 06 Regional Logistics and Physical Distribution Manager, Middle East & Africa
▪ Middle East & Africa logistics & physical distribution group manager, responsible for performance optimisation and control across all regional FPLC (Finished Product Logistics Cost spending).
Key Achievements
▪ Successfully led both the regional and country RCCP (Rough Cut Capacity Planning) for logistics/DC developing necessary expansion proposals/recommendations accordingly.
▪ Achieved the broad remit assigned by P&G through building and developing the necessary logistics capabilities required for the region, this covers the finished product warehousing, transportation and logistics procurement.
▪ Optimising, negotiating and establishing country by country and regionally the right logistics, and distribution centre solution (outsourcing projects, leasing options, build and operate, build and hand-over to another logistics provider to operate, etc.).
▪ Cost saving leader across both in-bound and out-bound logistics costs, improving service costs of regional trucking companies.
Aug 03 – Jul 05 Program Manager, Regional Quality Assurance, Logistics & Trade, EMEA
▪ Main task to provide overall regional Quality Assurance leadership for five regional factories, contract packing operations, forty-five distribution centres, and transportation systems.
Key Achievements
▪ Conducted full QA audit across all programmes and implemented required changes for the whole region with a similar benchmark as HACCP / ISO programs.
▪ Implemented full governance across processes and procedures, ensuring that shipping, warehousing and customization standards were understood and followed.
May 02 – Aug 03 Contract Manufacturing & Quality Assurance Manager, Egypt
▪ Arabian Peninsula Personal Care and Cleansing (PCC) Operations group manager and consolidation project Leader, responsible for the relocation of the PCC to Egypt.
▪ Accountable for setting-up and mobilisation of all contract manufacturing to full P&G standards.
Key Achievements
▪ Successfully led the scanning, negotiation and procurement establishment of a newly established third party manufacturer.
▪ Achieved all required benchmarks for quality and compliance, overseeing a wide range of control areas covering: country product, raw materials and finished product control.
Jun 97 – May 02 Country Engineering & Project Management Group Manager, Egypt
▪ Financial accountability and ownership of a $30m USD leading Egyptian capital planning and spending.
▪ Capital procurement country manager with a wide remit which encompassed: capital supplier selection, negotiation, contract establishment and spending to ensure proper effective cost governance.
▪ Successfully ran the capital system, including forecasting, issuing of capital requests from senior management, issuing fixed assets disposal orders and finance reconciliation.
Jan 96 – Jun 97 Product Supply Human Resource Manager, Egypt
▪ Lead the product supply efforts into having a High Performance Organization. Helped the organization to develop their strengths and growth. Guided the organization into having a good working climate and in building morale and developing trust.
Jan 92 – Jan 96 Operations and Procurement Manager, Baby & Feminine Care, Egypt
▪ Successfully managed the development of world class operation systems in the manufacturing plants in Egypt, with asset value $70 million and annual production exceeding $50million.
▪ Saved an annual amount exceeding $5,000,000 through a multi-functional cost saving programme.
▪ Turned around poor global efficiency in production premises at Proctor & Gamble due to unacceptable production line changeover time. Line stopped output for 24hrs to change variants. Deployed new quick change technique and after 3 months of running production line, change over was down to 4hrs.
Pre 1992 Career Summary
Jul 91 – Dec 91 Computer Department Manager, Olympic Electrical Egypt
Oct 91 – Mar 92 Assistance Professor in Manufacturing & Workshops, Cairo University
Jul 98 – Sep 89 Mechanical & Electrical Trainee, Sunley & Sons Ltd, England
Education
2001 MBA – ESLSCA School, France, GPA (4.0). Graduated first of the total Master degree class, Thesis topic: (Entrepreneurial) Small & Medium Business Development.
1986-1991 BSc. Mechanical Engineering “Power Department”, Cairo University, Graduated top out of whole Mechanical Engineering class.
Training
High Performance Organization & Organization Design – 2 weeks workshop by a global specialist
Mastering Organisation Effectiveness: 6 days in Germany
Training for Trainers: company global trainer, on the development of necessary trainers’ skills
Power & Positive Influence: 5 day workshop in UK.
People Development College: 3 days training in Cairo.
Quality Assurance: 9 Day training Course in Czech Republic and Amsterdam
IWS (TPM): several 3/5 day courses in Europe and Egypt
Technical Engineering School: 3 Months in USA
Various courses on communication/presentation, system/people development, coaching etc.
Languages Fluent English and Arabic, and Good in French
Nationality: Egyptian
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