Mid Level Marketing Strategist

January 07, 2013 - Present

Employed by Banglalink Digital Communication Limited as a SME Channel Manager in the Sales Department. The job encompasses below responsibility:

• Explore market and accordingly plan sales for SME (Small and Medium Enterprises) with proper resources management.
• Achieve individual sales, acquisition, retention and refill target for the assigned market.
• Ensure periodic revenue is achieved consistently and competitions’ access to Revenue Generating Base (RGB) is blocked.
• Build an effective SME sales force by regular briefings, on-the-job & off-the-job trainings as well as establishing long term relationship with key partners through regular market visits.
• Oversee the team performance in terms of area SME accounts’ usage and delivery of excellent customer services.
• Lead the team to bring back SME churns accounts to maximize revenue.
• Plan, execute, monitor and follow-up the SME events and customer activities.
• Monitor and analyze activities of competitors and provide strategic insights to the management.

• Dealing with the officials of Government, Institutes, NGOs and Corporate Houses i.e. MNCs, Conglomerates and Group of Companies to obtain businesses from their various development and maintenance activities and projects.
• Establish and maintain rapport with the clienteles for the purposes of retaining the sales and blocking the access of competitors.
• Conducting workshops and seminars for the purposes of market development and demand generation.
• Key Accounts Management.

• Interacting with furniture manufacturer throughout the country on regular basis to establish rapport, to understand their business module, to identify their needs and determine their growth potential.
• Sorting out the existing and potential customers and craft and execute the strategies to establish the product at those customers end based on those findings.
• Conducting market development and demand generation activities.
• Key Accounts Management.
• Handling complaints and providing after sales service to the clienteles.

• First runner-up at “Battle of Minds 2007”, a well-regarded talent search contest in Bangladesh organized by British American Tobacco (BAT) Bangladesh Ltd.

• Champion in English Debate competition at “Management Week” organized by Department of Management Studies, University of Dhaka.

• First runner-up in Bangla Debate competition at “Management Week” organized by Department of Management Studies, University of Dhaka.

• As a team leader, reached the second round of “The HSBC Young Entrepreneurship Awards 2006-2007”, organized by The Hong Kong and Shanghai Banking Corporation (HSBC) Limited.