CV, MBA with 7.5 years’ experience in B2B and B2C Consumer Goods Industry

I am currently available for work
Serial No: 4983
(21/11/1981, female)
Skills keywords: cross-functional communication, interpersonal skills, leadership
Current location: Singapore - View on map

Singapore Airport Terminal Services Ltd. (SATS)    Corporate Strategy & Planning Intern     Singapore, Jul – Dec 2012

Responsible for business model research in gateway service and food solution, of aviation and food industry and “Strategy Planning Event” preparation assistance

  • Collaborated with consultants from Boston Consulting Group to analyze the optimal business model of competitive edge, strategic growth and innovation focus, and interpreted to internal project owner and key workforce.
  • Involved in discussion with key project managers to evaluate the feasibility of proposed models and follow up the concrete implementation planning
  • Delivered research reports by verifying financial modelling of organic and inorganic growth options in CN market. Identified the best practise in the industry to compare with corporate capabilities.
  • Defined the service scope and proposed the possible solutions under supervisor’s concepts
Haier Group  Aug 2004 – Dec 2011

Haier Europe Trading S.r.l.  Operations Manager                                    Spain & China, Jun – Dec 2011

Responsible for strategy planning, sales, product portfolio management, PSI control, operations management and collaboration with China headquarters
  • Led a sales team of 4 product managers and achieved sales amount of USD 41.28 M in 2011, 5% increase compared with 2010; Managed the day-to-day operational support between internal and external stakeholders; Delivered operational improvement by high quality KPI such as market feasibility assessment, channel planning, PSI (purchase, sales, inventory) improvement and new product introduction, etc
  • Formulated portfolio pricing management: scrutinized the competitive dynamics to identify the customer segmentation and structure the channel penetration plan by targeting the brand position against the market benchmark; established  the internal pricing regulation based on the selling price breakdown, regional portfolio and channel segments
  • Coordinated in SAP platform transformation process, branch-wide launch and IT solution integration with headquarters; Inspected and reported weekly/monthly/quarterly/semiyearly/yearly branch performance results, and upgraded operational cost efficiencies by analyzing and interpreting SAP data
  • Consolidated the strategy planning with on-site marketing research by forecasting and analyzing industry and client trends, technological changes, customer follow-up feedback and crossover innovation, and executed business plan via organizing internal resources to accomplish objectives
  • Managed a claim settlement with Sinosure, China for Miro’s (No. 1 vertical chain in Spain) bankruptcy case; secured compensation totaling USD 6.1 M and achieved this within 6 months
  • Incorporated with customer relationship enhancement such as PR event “Haier Day in Spain” and involved in product marketing with local marketing agency to engage in social media propaganda to align with innovative brand image
Haier Washing Machine Co., Ltd.          Southern Europe Sales Director     Spain, Italy & China, Jan 2010 – May 2011

Responsible for regional P&L, business results meeting or exceeding annual revenue in line with the whole division’s profit and growth objectives, strategy planning and execution of the product roadmaps, customer loyalty and Haier brand value penetration
  • Led a team of 3 sales managers with the collective sales generation USD 24.66 M in 2010, 15% increase from 2009; specialized in product roadmaps and channel planning
  • Appointed OEM Project Manager of key account Teka Industrial S.r.l. in Spain; led a multi-functional team consisting of 23 core members, which include marketing, supply chain, R&D, sales, HR and operations, etc; ensured the project compliance with quality and regulatory requirements 1 month before the lead time and attained sales amount rising up to 240% while the profit value climbed to 120% at the end of 2010
  • Defined appropriate market segmentation and position strategy for the assigned product segment and launched 3 series including 25 new product models in Italy, Spain and Portugal within 18 months
  • Established the customer satisfaction checkup standard flow, across from the presale of product development definition to the after-sale of conducting regular training locally
  • Ensured the rapport between internal and external stakeholders; successfully facilitated the communication between internal R&D dept. and testing engineers VDE, Germany for 2010’s new range design, test and certification
Regional Product Manager and Key Account Manager                            Spain, Portugal & China, Jan 2009 – Dec 2009

Product Manager of Spain and Portugal Market                                        Spain, Portugal & China, Jan 2006 – Dec 2008
  • Leveraged the portfolio of products and services aligned with the STP and business strategies, providing significant scale to drive growth; attained yearly 15% growth rate of Spanish and Portuguese market from 2006 to 2009.
Assistant of European Product Manager                                                           China, Aug 2004 – Dec 2005
  • Supported and fulfilled the order implementation by communicating regularly with cross-functional divisions, such as production, logistic, overseas subsidiaries and customer representatives.   
  • Participated in multinational team cooperation of product development, user manual translation, test certification application, customer training support and after service, etc.
Professional Development

“Haier Overseas Sales Director Management Program” conducted by Haier University and IBM Global Services (China) Company Limited


Volunteer Work
  • Dedicated to SMU MBA “Partnering the Community though Pails, Paints and Pans” with BEYOND social services on 4th and 5th Aug. 2012
  • Visited “Hope Primary School” sponsored by Haier Group; appointed representative of Haier Love Foundation
IT and Language Competencies

IT: Skilled in Microsoft Office application; applicable to Photoshop and AI

Language: Proficient in English and Mandarin

Spoken languages: Elementary in Spanish and Japanese, Proficient in English and Chinese;
Location I am interested in working: Australia, Belgium, canada, china, France, Germany, Italy, Netherlands, new zealand, Norway, Poland, Singapore, spain, Sweden, switzerland, United Kingdom, United States