CV, Marketing Professional Looking Worldwide

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Serial No: 37268

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Skills keywords: communication, FMCG, market research, marketing, social media

Short Bio:

More than 15 years Marketing experience, 9 in FMCG and 2 as Marketing Manager (leading a team of 2-4 people). Team work, self-driven, creative, oriented to results. Experienced in strategic and tactic marketing (Product launch, Communication and Market Research).

Current location:  08013 - View on map

Nationality: Spanish

Preferred Sector of Employment:  Marketing, Marketing

Spoken languages: Arabic, english, french, german, italian, mandarin, spanish

Location I am interested in working: Anywhere

Education & Qualifications

02/15 – 06/15: Community Management course (UNED)

09/08 – 06/10: MBA (Master in Business Administration)
ESADE Business School Barcelona, Spain
May 2009: Cranfield University Cranfield, UK
April 2010: BIMBA Beijing University Beijing, China

Degree: Bachelor of Business Management with Speciality in Marketing & Market Research (2000)

1998-2000: Marketing & Market Research. 5th – 8th semester
Exchange Prog.: Europäische Studiengang für Betriebswirtschaft (ESB) Reutlingen, Germany
Facultad de Ciencias Económicas y Empresariales (Univ. Barcelona) Barcelona, Spain

1995-1998: Business Management. 1st – 4th semester
Facultad de Ciencias Económicas y Empresariales (Univ. Barcelona) Barcelona, Spain

Work Experience

11.05 – 11.14:
COMPO Iberia S.L., COMPO Consumer Division Barcelona, Spain
German multinational market leader in Spain (40% market share) and Europe in Garden care products

App. Turnover 100M€

11.05 – 12.06:  Product Manager

01.07– 07.12: Product Manager Senior & Communication and Market Research coordinator

08.12 – 11.14: Marketing and Communications Manager (Leading a team of 2-4 people, developing and engaging their skills). Responsible for Spain and Portugal.

• Develop Strategic Business Plan to reach market share and profit goals for each product. Reach 53% turnover with last 3-years novelties

• Develop Pricing Strategy together with Sales Director.

• Team-work with international projects. Project management and Innovation processes.

• Develop Brand Plan (in line with Global Strategy). Budget 1.000.000€: Update Media to current consumer: Develop ATL and BTL activities, including launch of Digital and Social Media projects. SEM + SEO. Align Trade Marketing.

• Introduce Market research in the organisation’s process: Develop Consumer, Shopper, Customer and Trade insights (Brand and Category Development) based on Nielsen, TNS, IRI, Synovate, etc and through Sales and Marketing team develop strategies to improve results (new product pipeline, Trade Marketing, Partnership, Category Management, Channel propositions, etc). Channels: Food, Non- Food, DIY and traditional.

05.01- 11.05:
Magneti Marelli Aftermarket, S.L., Grupo RGZ – Fiat, Barcelona, Spain

Italian multinational component producer and supplier of most automobile manufacturers

Product Manager Consumer Division (changing product groups to the most sold/profit ones)

• International project leader and countries coordinator – defining a product range (market research, suppliers negotiation), product / price positioning and communication (catalogue, brochures, etc)

• Defined and implemented Marketing Plan for each product line. App. Turnover 24M€.

• Managed Media. Organised fairs. Elaborated catalogues.

• Reduced 10-20% costs, depending on product, after negotiating with suppliers and reducing managing times – costs.

• Promotions to consumer and client. Increased turnover by 15% – promotions in F1 and motorcycling

01.01 – 04.01:
Duscholux S.A., Marketing Assistant Barcelona, Spain

German multinational manufacturer of shower and bath screens and bath products

11.00 – 01.01:
Procter & Gamble, S.A., Promoter in Marketing Dpt., Hugo Boss perfumes Barcelona, Spain

Multinational FMCG

07.00 -10.00:
LATI Ibérica, S.L., Sales and Marketing Dpt. Assistant Barcelona, Spain

Italian multinational most important European manufacturer of thermoplastic components

10.98 – 3.99:
Pelikan, S.A., Internship in Marketing Dpt. Barcelona, Spain

German multinational of writing elements

Languages

Spanish (Native), Catalan (Native), English (Fluent – Proficiency Certificate), German (Fluent – Oberstuffe level), Italian (Fluent – Diploma Lingua Italiana), French (Intermediate – DELF2), Mandarin Chinese (Basic), Arabic – Fuscha (Basic)

Additional Information

Computer skills: SAP (R/3, BW, APO), Adobe Writer, Adobe Photoshop

Skills

Team-work, proactive, results orientation, problem solving, analytical thinking, adapted to multi-cultural environment.

Additional Education/Training

• 2010-2013: AECOC Marketing Madrid – Barcelona, Spain

• May 11: Social Media Marketing, HSM Madrid, Spain

• 2007-2011: Marketing and Innovation Forum, HSM Madrid, Spain

• Oct. 06: Marketing and Sales Forum, HSM Barcelona, Spain

• Jul. 06: Communication and presentation skills course, AB Group Barcelona, Spain

• Nov. 05: Negotiation course, AB Group Barcelona, Spain

Hobbies

Photography, cinema, sports (Yoga and Running), travel (to meet other cultures) and cooking

Other

Car driving license; willing to travel; available to move abroad; Proactive, highly motivated; committed Member of Marketing Club and Consulting Club at ESADE