Marketing and Communications Expert

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Serial No: 10590

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Skills keywords: analytical, brand, communications, marketing, stakeholder management

Short Bio:

I am a confident, passionate and honest individual, looking for viable job opportunties outside my home country, Pakistan. I have almost 20 years work experience, primarily in the marketing field having worked in oil/ petroleum and aviation industries. I would an opportunity to gain international work experience and explore different market dynamics. I am a very friendly person by nature and believe in empowering people and instilling a one team atmosphere within the workspace.

Current location:  Sindh, Pakistan - View on map

Nationality: Pakistani

Preferred Sector of Employment:  Marketing, media and design, Oil, Gas and Energy

Spoken languages: english, Gujrati, Urdu

Location I am interested in working: Anywhere

Experience

SHELL INTERNATIONAL PETROLEUM COMPANY (April 2008 – till to-date)

Global Downstream-One Deploy Communications Lead (operating virtually from Pakistan)

(April 2013 onwards)

• Responsible to develop and support [via the country communications advisers] the execution of various countries/cluster(s) specific Programme Communications plan

• Liaising with country/cluster Programme Communications advisers providing regular, high quality advice and guidance to ensure delivery of aligned plans using global tools and materials to in country stakeholders (internal and external)

• Liaising with the Global CoB/Fs Managers to support deployment of best practice tools and materials

• Influencing the design and development of communications tools and materials to ensure that the needs of the business organisations are met and globally consistent materials are deployed

• Managing effective knowledge transfer from country/cluster deployment to the global teams for continuous improvements and refinements of existing communications materials, tools and frameworks, ensuring high quality tools, materials and processes are maintained

• Supporting the business functions and countries/clusters in understanding and promoting the benefits by implementing the programme initiatives. Develop and support the development of success stories

• Provide guidance and assurance during development and implementation of the Deploy Countries Programme Communications Strategy, plans and engagement materials

• Monitor local communication activities against plan and report on any potential challenges, outstanding issues/ risks, and the necessary mitigating actions to get back on track

• Proficient in story-telling and creative writing

Brand and Communications Manager – Global Commercial Marketing (Lubricants), Pakistan

(January 2010 – March 2013)

• Managing marketing budgets worth USD millions per annum

• Designing and implementation of Marketing Media plans, ATL/BTL and PR campaigns for Direct and Indirect Channels

• Experienced in launching new products through ATL and BTL activities

• Experienced in developing CVPs, marketing tools and supporting materials

• Experienced in planning and execution of Promotional Events

• Experienced in arranging internal and external workshops

• Experienced in conducting product based trainings for Frontline/Sales teams

• Providing coaching and training to external brand ambassadors to support BTL promotions/events

• Conducting Post Investment Reviews on key marketing initiatives

• Conducting competitive market/product based research

• Expert in all types of internal and external communications including media facing and crisis management

• Effective management of Advertising, Media, PR and Research agencies

• Experienced in planning and execution of National Sales Conferences

• Experienced in acting as host to Shell customers/winners traveling for global events

• Experienced at arranging/hosting press conferences and acting as Shell’s spokesperson on numerous occasions

Change & Engage, Training and Organizational Design Lead – Shell Downstream-One GSAP

Implementation (For B2B/Lubricants and supporting Lubricants Supply Chain)

(April 2008 – December 2009)

• Managing and driving Streamline and Change Management activities for B2B and Lubricants businesses

• Managing Training activities for B2B/Lubricants sales teams and internal staff

• Conducting Roadshows for engaging Sales Teams

• Alignment of Organizational structures to the Global design (for Commercial Fuels, Lubricants, Aviation, Supply Chain and Customer Service Organization)

• Managing all customer communications impacted by the Downstream-One programme

• Designing and implementing end user training plan

QATAR AIRWAYS (September 2002 – March 2008)

Marketing Specialist – Pakistan

(January 2005 – March 2008)

• Owner of Marketing plan and management of marketing (brand and promotional) activities for four stations i.e. Karachi, Lahore, Islamabad and Peshawar

• Responsible for Corporate Planning and induction of new accounts

• Representing the company in all Sponsorship and PR activities all over the country

• Preparation of monthly Marketing Reports

• Responsible for training in-house colleagues and conducting workshops for travel agents

• Organizing and conducting Seminars for Travel Agents at all four stations

• Formalization of exclusive Travel Agents Commercial Contracts and all Corporate Alliances

• Over-looking and assisting Reservations and Ticketing Team in handling all Customer related queries

Pricing Officer

(September 2002 – December 2004)

• Independent handling of all Tariff and Pricing related queries of four stations

• Handling Groups and related fares and packages

• Coordinating with outdoor Sales Team and assisting as Sales Support Officer

CATHAY PACIFIC AIRWAYS (June 2000 – August 2002)

Pricing Analyst and Sales Service Coordinator

(June 2001 – August 2002)

• Dealt in all Tariffs and Pricing related matters for entire Pakistan

• Responsible for Direct Customer handling and liaising with Head Office in Hong Kong for all Customer complaints

• Responsible for obtaining all Pricing approvals from Head Office, Hong Kong for Travel Agents and direct Customer queries

• Calculations of all types of fares and itineraries

• Handling direct Customers and all Groups

• Proactive Tele-Sales and coordinating as Sales Support for sales team

Ticketing and Reservation Supervisor

(June 2000 – May 2001)

• Frontline handling of Passengers and Travel Agents in reservations and ticketing department

• Managing the entire Reservations and Ticketing Team

• Handling Travel Agent Groups and Hotel Packages of Passengers

AMERICAN AIRLINES (June 1995 – May 2000)

Customer Services Supervisor

(June 1998 – May 2000)

• Proactive Customer handling & visits to Multinational Companies, Corporate Clients & Travel Trade

• Coordinating with Regional Office in London regarding all Customer issues

• Maintaining daily Sales and Revenue reports

Ticketing and Reservation Officer

(June 1995 – May 1998)

• Frontline handling of passengers and travel agents in reservations and ticketing department

• Responsible for Direct Customer handling at Counter and through Tele-Sales

Courses/Events

• Global Communications Workshops – London, UK – Mar/Jul 2013

• Shell Helix and Ferrari Global Event – Abu Dhabi, UAE – Nov 2011

• Shell Helix and Ferrari Global Event – Rome – Nov 2010

• Shell Brand and Communications Technical Workshop – London, Oct 2010

• Shell Downstream-One Change and Engage Workshop – Bangkok, April 2008

• Qatar Airways Global Marketing and Revenue Workshop – , Doha, Mar 2008

• Qatar Airways Marketing Workshop – , Doha, Feb 2007

• Qatar Airways Marketing Workshop – , Doha, Jan 2006

• Qatar Airways International Tariff Workshop – , Doha, Oct 2004

• Qatar Airways IPT (Intermediate Passenger Tariff) – , Doha, Nov 2003

• Qatar Airways PAC (Product Awareness Course) – , Karachi, Jul 2003

• Qatar Airways BPT (Basic Passenger Tariff) Course – , Doha, Jun 2003

• Qik2 Reservation Configuration Training – Cathay Pacific Airways, Hong Kong, Sep 2001

• GalaCXy Elective Course Computer Training – Cathay Pacific Airways, Hong Kong, Jul 2001

• CUPID (Cathay UNISYS Passenger Information Distribution) Training, Karachi, Aug 2000

• International Ticketing Training – Cathay Pacific Airways, Karachi, Aug 2000

• BEST (Building Effective Sales Techniques) – American Airlines, London, Dec 1999

• International Reservations and Sales – American Airlines, Dallas Ft. Worth, U.S.A., Aug 1996

• International Tariff – American Airlines, Dallas Ft. Worth, U.S.A., Jun 1996

Education

1995 Bachelor of Arts (University of Karachi)