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CV, Ireland Based Marketing Manager Targeting Barcelona

I am currently available for work
Serial No: 36400

List top 5 skills: business, digital marketing manager, marketing manager, marketing operations, marketing strategist
Short Bio:

Experienced in conceptualising and orchestrating online and offline marketing campaigns that effectively reinforce and build brand images. Managed delivery against budgets and deadlines. Experienced digital marketing leader and strategist, proven to maximize website traffic, increase lead generation and drive social media interaction. Directed and executed online and offline international co-marketing campaigns with industry leaders including IBM and Trend Micro.

Current location: 

Ireland - View on map

Nationality: 

Romanian

Preferred Sector of Employment: 

Marketing

Spoken languages: 

english, german, spanish

Locations I am interested in working:

spain



Profile

• Experienced in conceptualising and orchestrating online and offline marketing campaigns that effectively reinforce and build brand images. Managed delivery against budgets and deadlines.

• Experienced digital marketing leader and strategist, proven to maximize website traffic, increase lead generation and drive social media interaction.

• Directed and executed online and offline international co-marketing campaigns with industry leaders including IBM and Trend Micro.

• Inbound Marketing certified by HubSpot Academy.

• Proven success in project management in the information technology sector and marketing sector.

• Strong public speaking and facilitating skills for diverse student, professional, and general audiences.

• Internal auditing for ISO 9001 – 27001.

 

Skills

• Marketing Strategy

• Digital Marketing Strategy (Inbound marketing, online lead generation, SEO/SEM, CRM, competitive analysis, social media marketing, email marketing, content marketing)

• Very good PR and Communication Skills

• Public Business Speaking

• Project Management at enterprise level

• Leadership

• Excellent organizational, analytical, influencing and presentation skills

• Excellent MS Office and Adobe Photoshop Skills

 

Professional Experience

Marketing Manager
Smarttech – Cork, Ireland
February 2014 – Present

Smarttech is a leading IT security provider operating in Ireland, United Kingdom, Hungary and Poland. Founded in 2003, Smarttech provides some of the most innovative solutions to help businesses maintain their entire IT system safe, secure and reliable. Smarttech was a 2015 finalist in the Cork Digital Marketing awards and eirSpider awards during my position as a Marketing Manager.

Main responsibilities and activities:

– Planning and implementing marketing strategies. Liaising with the sales team to establish requirements for marketing campaigns.

– Conceptualising and orchestrating online and offline marketing campaigns that effectively reinforce and build Smarttech’s brand image.

– Orchestrating digital marketing campaigns that maximize website traffic, increase lead generation and drive social media interaction.

– Directing and executing online and offline international co-marketing campaigns with industry leaders including IBM and Trend Micro.

 

Digital Marketing Strategist
Smarttech Digital – Cork, Ireland

February 2014 – present

Smarttech Digital is a leading Digital Marketing Agency specialising in Web Design & Development, Digital Marketing (Email Marketing, Social Media Marketing, Content Marketing, Video Marketing, SEM, Mobile Marketing), Graphic Design and Branding Consultancy. Clients include Cork Opera House, it@Cork and Maxi Zoo Ireland.

Main responsibilities:

– Devising, managing and delivering marketing campaigns targeting multiple audiences groups to drive awareness and engagement.

– Carrying out marketing audit and setting the strategic direction for marketing in line with the objectives of our clients and in response to industry insights.

– Developing the marketing strategy for all channels, testing and optimising all digital marketing activity.

– Analysing performance of marketing campaigns and providing insight to clients.

– Managing performance via all search marketing aspects, including PPC and SEO campaigns to help drive acquisition.

– Orchestrating the development of proposals, RFP responses and new business presentations.

– Liaising closely with the technical team throughout development and ensure that the client. requirements are met. Signing off the delivery in a test environment before presenting to the client.

– Maintaining strong client relationships with small, medium and enterprise clients.

Key activities:

– Planning, development and execution of national & international digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.

– Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials.

– Leading and managing the development of content strategies for different digital marketing campaigns that include blogging, social media, SEO, email marketing, webinars etc.

– Creating and delivering press releases, corporate newsletter content, social media content.

– Maintaining site analytics, metrics, and campaign reporting.

– Monitoring and implementing SEO and AdWords strategies.

– Regularly reading and posting appropriate blogs and publications. Fostering relationships with relevant bloggers and online publishers on behalf of the agency brand.

 

Marketing Executive
Taxi Coman – Zell am See, Austria
Jan 2013 –Feb 2014

Created and executed marketing plans, brand strategies, online and offline communication materials.

Main responsibilities:

– Develop and maintain processes in compliance with Taxi Coman standards, policies & guidelines.

– Manage social media accounts.

– Implement advertising plan and develop promotional materials.

– Assist staff in promoting events and offers.

– Monitor and respond to customer enquiries.

 

Volunteer
AIESEC– Craiova, Romania
November 2010 — May 2011

• Member in the Marketing and Sales department

• Part of the organizational committee for a national project addressed to students, “Business Academy” (Branding and Logistics)

 

Public Business Speaking & Publications

• Husemann, Katharina C., Giana M. Eckhardt, Reinhard Grohs, and Raluca E. Saceanu (2015), “The Dynamic Interplay between Structure, Anastructure and Antistructure in Extraordinary Experiences,” extended abstract in NA – Advances in Consumer Research (conditionally accepted)

• Keynote Speaker, Digitally Connected – How IoT, Digital Marketing and Cyber Security connect, Network Cork & it@cork, Cork November 2015

• Panel, European Tech Summit, Digital Marketing, Cork May 2015

• Keynote Speaker, iMarketing- How IT & Marketing Need To Partner For Business Success, Marketing Institute of Ireland & it@Cork, Cork April 2015

• Panel, Tech Thursday – Evolving Marketing Landscape, it@Cork, Cork October 2014

 

 

Education & Qualifications

Master, Strategic Management (Oct 2011 – Aug 2013)
University of Innsbruck School of Management

• Master of Science Title

• Specialization: Multi-cultural Branding

• Master Thesis Title: “Extraordinary Consumption Experiences: An Oscillation Between Antistructure and Structure”, Grade 1 (Excellent)

• Average grade: 1.8

Faculty of Economics and Business Administration (Oct 2008 – Aug 2011)
University of Craiova

• Specialization: Marketing

• Bachelor Thesis Title: “Consumer Behaviour in Social Media: An Application on Facebook”, Grade 10 (Excellent)

• Average results: 9.75

 

Language Skills

• ROMANIAN: Native proficiency

• ENGLISH: Full professional proficiency

• GERMAN: Full professional proficiency

• SPANISH: Intermediate

• FINNISH: Elementary

• FRENCH: Elementary

 

Interests

• Photography

• Music

• Culture and Arts

• Traveling

 

References

Available on request