International Event or Marketing Executive

Available

Serial No: 7972

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Skills keywords: b2b marketing, digital marketing, event co-ordination, financial services

Short Bio:

I am a former basketball player who hustled on the court for eight years in Slovenia and US. Along with education, those years in Texas exposed me to multicultural classmates, community and a way of life. Living abroad and growing from a teenager to a professional prepared me for the life I lead now. As an events and marketing professional with over 4 years experience, I am now looking for a role that focuses on events, with a possibility to have some marketing added, primarily, but not limited to Texas.
I am a planner and a blogger with a creative mind who doesn't mind public speaking. My world is very organised and structured, but I am not afraid to be completely flexible and do well under stress. I am not shy about putting forward my ideas and pay attention to detail.
In my current role, I am responsible for overseeing entire event management and execution of executive dinners, breakfast briefings, afternoon live debates, webinars, partner conferences, and charity events. I also manage a public relations agency and help contribute to overall marketing and social media strategy, whether it’s tweeting, posting LinkedIn updates or blogging. I am responsible for managing our corporate website and CRM, as well as launching email marketing campaigns, producing market data reports and newsletters on a quarterly basis.
I like to get heavily involved in company brand strategy, most recent one being entire company re-branding. I enjoy managing our department budget and a marketing assistant.
As one of the team members that launched The Digital Banking Club, only place to go for all things digital financial services focused, I write a monthly blog about anything digital and try to keep abreast of new channels, devices and apps in the digital financial services space.

Current location:  United Kingdom - View on map

Preferred Sector of Employment:  accounting and finance

Spoken languages: Croatian/Serbian, english, Slovenian

Location I am interested in working: Anywhere

EXPERIENCE

January 2012/present Senior Event/Marketing Executive | Intelligent Environments | Kingston, UK

Intelligent Environments is a specialist provider of digital banking software.

I was recruited by IE to set up the Marketing Department with heavy focus on events.

Reporting into Director of Strategic Partnerships and Marketing my role includes:

 managing an event assistant

 organising executive dinners, breakfast briefings, afternoon live debates, webinars, exhibitions, partner conferences, charity events

 managing the whole events cycle from pre – production and planning, entertainment, management of the event day to post production on a national and international scale including UK, UAE and Asia

 working towards a strict event management brief, in line with key operational criteria including the event objective, timeline, budget and branding guidelines

 UK and international venue finding, visits and bookings

 managing a budget and the sign off process internally, managing all invoicing

 identifying/securing speakers, delegate management and outreach via email marketing campaigns, delegate management on the day

 organising and attending site inspections planning room layouts, managing the venue staff, coordinating suppliers, caterers, stand designers and contractors

 obtaining and coordinating detailed documentation of all supplier quotes and costings, contract negotiation with suppliers such as caterers / AV companies and hotels / venues

 preparing running orders, production time line and agenda

 overseeing design and production of invitations, menus and organising all collateral; also graphic design of the event collateral such as brochures, inserts and stand artwork

 full briefing of the team, preparing event packages

 organising facilities for hospitality and the media

 pre-production, on-site management and event delivery

 post production, overseeing the dismantling and removal of the event

 post event Thank you letters to venue and all suppliers and speakers

 holding event de-briefing meetings

 input of delegates in CMS

 generating a corporate social media strategy and managing a PR agency

 heavy involvement in company brand strategy, managing a website launch and involvement with company re-branding

 managing corporate website, reporting on website analytics

 daily liaison with company chief executives

Achievements: In 2012, my team planned a digital banking software product launch at St Ermin’s Hotel in London, on a £50,000 budget with a 100 delegate audience consisting of Microsoft, Barclays, Lloyds, John Lewis, and American Express etc. I individually executed six UK Digital Banking Breakfast events on a £4,000 budget with 50 attendees from Barclaycard, Capital One, Citi Bank, RBS, and Visa etc. I also managed logistics for several events with our partners in UK, UAE and Hong Kong.

Mar 2010 – Dec 2011 Event/Marketing Executive | StatPro | Wimbledon, UK

StatPro is a portfolio analytics software provider for the global asset management industry.

I started at the company as an events intern, and was promoted within 12 months to Events/Marketing Executive.

Reporting into the Global Marketing Manager, I:

 was instrumental in company brand strategy decisions, including the new website launch, and involvement with company re-branding

 was responsible for organising all events

 did all venue research and site visits

 did on-site management and event delivery

 managed suppliers

 managed the sign off process internally

 was responsible for overseeing the dismantling and removal of the event

 held debrief meetings

 managed email marketing campaigns, website reporting, external/internal comms, CRM and collateral design

Achievements: In 2011, I individually organised a product launch at Tate Modern, on a £60,000 budget with 100+ attendees, including asset managers, bankers, custodians and pension funds from Aviva, Barclays Capital, and BBVA etc. I also organised several webinars, investment performance measurement training courses and third party events, in UK, Europe and Asia.

Reason for leaving: I was head-hunted and presented with an opportunity to have more responsibility, more potential for advancement and more challenges in my role

June 2006 – June 2007 Event Planner | Mayborn Graduate School | Denton, TX, USA

The annual Mayborn Literary Nonfiction Conference is a forum for journalists, writers, readers, students, educators and the general public with 300+ attendees.

Reporting into Conference Project Coordinator I helped organise annual literary conference, managed delegates, all the logistics, designed a conference program and other collateral.

Reason for leaving: this was a graduate position that ended with completing my Master’s Degree.

Aug 1995 – Aug 2003 Basketball player/Team captain | Women’s Basketball | Slovenian National Team / Basketball Club Skofja Loka | South Plains College, TX, USA

I am a former basketball player who hustled on the court for eight years in Slovenia and US. Along with education, those years in Texas exposed me to multicultural classmates, team players, community and way of life. Living abroad and growing from a teenager to a professional prepared me for the life I lead now.

EDUCATION

Master’s Degree | Strategic Communications | University of North Texas | 2009 | 4.0 GPA

University of North Texas is one of the top US universities in innovation and one of Texas’ largest universities offering nationally and internationally recognised programs.

Bachelor’s Degree | Communications | Texas A&M University-Kingsville | 2005 | 4.0 GPA

Texas A&M-Kingsville is nationally and internationally accredited university and a part of the Texas A&M University System which is one of the largest systems of higher education in US.

SKILLS AND COURSES

Computer skills: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Publisher, Salesforce CRM, Sharepoint, Adobe InDesign, Adobe PhotoShop, Adobe Illustrator

Language skills: English – fluent, Slovenian – fluent, Croatian – intermediate, Spanish – beginner

Professional course taken at University of North Texas: HMGT 5630 – Event Management

Focus on meeting, exhibition, event, and convention industry. Topics included planning, designing, managing and evaluating small to large events, applying industry professional standards, and the impacts of event management on operations.

VOLUNTEERING

London Olympics 2012

Women’s Olympic Basketball Team Liaison – Team USA | July 2012 – August 2012

London Prepares for 2012 Olympics

Men’s Basketball Team Liaison – Team Croatia | July 2011 – August 2011

Emily Ash Trust | August 2012 – Present

I chair a corporate charity team supporting the Emily Ash Trust which aims to improve the lives of children and young people suffering from cancer. EAT is a local charity which allows us to see exactly where the money goes, as we are privileged to be allowed to interact with the sick children and their families.

ACHIEVEMENTS

Athletic Scholarship-Women’s Basketball | 2011-2005

National Dean’s List | TAMUK and UNT | 2003-2007

Who’s Who Among Students in American Universities and Colleges | 2005

Larry and Charlotte Franklin Scholarship | 2005

Olga R. Paul Scholarship | 2004