Over 23 years experienced food professional capable of handling production, quality control, retail sales, distribution, branding and business development functions. Setup and operated f&b outlets, handled retail sales and distribution with high level of success.
Geekay Concepts Pvt Ltd., Chennai (India)
Freelance Consultant (Since Feb 2014)
Setting up Food Import & Distribution Business (Vegetables & Fruits)
Setup Warehouse & Distribution Facilities
Facilitate Sourcing & Imports
The Secret of Quality WLL, Doha (Qatar)
General Manager (June 2012 – Feb 2014)
Import and Retail Distribution – Coffee, Chocolate, Mineral Water, Dairy Products, Edible Oil, Frozen Vegetables
Franchise Operations – Slitti Cafe & Chocolate (Italy), Movenpick (Switzerland)
Sourcing of Food & Beverage Products
Branding – Slitti Coffee, Chocolates, Pure Swiss Mineral Water
Unique Concepts WLL, Bahrain
General Manager (April 2010 – May 2012)
Business Development Manager (2009April – March 2010)
• Import of food products & Retail Sales
• Setup and operation of Franchise Restaurants
• Operation, Purchase, Inventory, Manpower Management
• Sales, Marketing and Business Development
• Catering & Delivery Services
• Overall P&L of the Company
• Setup food import division
• Setup Fine Dining Franchise Restaurants – The Crepe Cafe, Hyderabad House & Bowl O‘ China
• Established Operational & Marketing Budget and handling entire operations within the set budget.
Oman Fisheries Co.
Project Manager – Seafood Retail Sales, Quality Control & Quality Assurance
(2002 January – 2009 March)
• Fresh, Frozen & value added seafood sales
• Seafood sales to Hotels and Catering Companies
• Sales Promotions & Marketing Campaigns
• Launching New Products & Brand Promotion
• Liaise with Advertising Agencies & Distributors
• Responsible for Quality Control and Quality Assurance
• Seafood Sourcing
• Internal auditor of ISO Quality Management System & HACCP
• Fish Farm Projects
• Project proposals, feasibility studies and liaison with government agencies
• Launched new Ready to Eat Seafood Brand Taqa
• Handled Brand Promotion throughout Oman
• Improved Retail Sales Value from 2 Million RO in 2003 to 6 Million RO by 2008
• Increased product range from just Frozen Seafood to Fresh & Ready to Eat Products
Consultant – Seafood Quality Control and Export Marketing
(2001 February – 2001August)
• Short term contract
• Implementation of HACCP
• Assisted in Export Marketing to Europe & Japan
• Implemented Quality Control & Food Safety systems to facilitate export of seafood
• Improved the standards of seafood processing line from purchase to cold storage
Previous Assignments: (1990 – 2000)
Hilsa Aqua, India Jan 1996 – Dec 2000; Consultant – Seafood & Aqua Feed
The Waterbase Ltd, India, Sept 1992 – Dec 1995; Technical Officer – Feed Marketing & Solution Support
George Maijo, India, July 1990 – August 1992; Management Trainee – Seafood Processing & Aqua Feed Marketing
• Successfully completed ISO 9001-2000 Auditor Course in 2003
• Training in HACCP Principles for food safety and hygiene in 1990 & 2006
• MBA, 2000 in Technology Management through distant mode from APESMA – Deakin University, Australia
• M. Sc., 1990 Marine Biology and Oceanography by research, Centre for Advanced Study in Marine Biology, Annamalai University. INDIA
• B. Sc., 1988 Environmental Zoology, National College, Bharathidasan University. INDIA
• Well versed with Windows, MS Office and Internet applications.
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