FMCG Brand Manager and Market Researcher

THE NIELSEN COMPANY - Dec 2012 –Feb2013

Market Research Analyst - Consumer Research and Consumer Satisfaction - UAE

• Responsible for Finance/ Banks, Dairy products, FMCG, Electronics and Retail sectors
• Responsibilities include -
• Developing customized proposals & proposing the client with the research methodology & size of the samples based on their objectives
• Briefing the field team for the specific project.
• Budgeting and costing the project and presenting it to the client
• Monitoring & Coordinating the overall project
• Meeting the proposed deadlines of the project
• Analyzing the findings of the project and presenting it to the client keeping in mind the objectives of research

• Led a team of 39 (34 in India and 5 in United States of America) as Associate Project Manager of TCS – Nielsen Relationship with 100% delivery record.
• Accountable for understanding and interpreting business/research needs of Nielsen Company customers and translating them into operational and application requirements.
• Responsible for planning, risk management and delivery of projects after approval of analysis, findings and solutions proposed.
• Instrumental in upgrading ‘Nielsen NetRatings’, AtPlan and Video Census applications for Nielsen.
  

• Lead a sales team of 10 to create new avenues for Nielsen.
• Successfully bid for Nielsen online /GE projects and generated business for TCS India.
• Renewed annual contract for GE Europe by analyzing further needs of the client.
• Implemented six sigma projects for GE Commercial Finance Europe as a certified Green Belt in Six Sigma proficiency

MBA PROJECTS

• Provided efficient market linkages to the rural farmers for their produce
• Analyzing company’s current distribution channels and recommending a strategy to streamline and enhance the effectiveness of channels to reach new markets

• Gauging the market potential to predict demand and growth forecast using scenario mapping for TOSHIBA TV in the retail sector for the GCC region
• Developing market strategy for increasing the market share based on analysis of forecast results

CEM BUSINESS SOLUTIONS PVT. LTD - Jan 2013 –Mar 2013

Conducted market research and studied supply chain of frozen processed food industry of Singapore. Developed marketing strategy based on market research results to increase the sales of FPF.

SKILLS/OTHER

• Outstanding performance award by GE Europe (2009)
• Certificate of recognition by GE Capital Solutions for delivering a business critical project.
• TCS Service and commitment award for dedicated service to the organization.
• Awarded “TCS gems” 4 times in a row for being an Inspiring role model to the colleagues
• Recognized twice as “Star of the Month” while working with Google/Nielsen NetRatings Brazil.
• Successfully completed NSE Certification in Financial Markets.
• Inter college Debate champion for 3 years