I have 15+ years of professional experience in marketing, events and fundraising, with specific experience in managing large-scale events on a national scale, stewarding high-level donors and leading major marketing campaigns in publishing, film and nonprofit sectors.
Relevant Qualifications
Masters of Arts in Comparative Literature, University of London,
Birkbeck College London, UK
Awarded with Merit. 08/98-11/99
Bachelor of Arts in English, Kenyon College Gambier, OH
Awarded Distinction on Senior Thesis. 08/92-05/96
Profile
I have 15+ years of professional experience in marketing, events and fundraising, with specific experience in managing large-scale events on a national scale, stewarding high-level donors and leading major marketing campaigns in publishing, film and nonprofit sectors.
Professional Experience
Hetrick-Martin Institute New York, NY
Director of Special Events 04/13 – Present
Manager, Events, Public Relations and Communications 10/07-10/08
Development Associate 7/06-10/07
• Increased agency events budget from $1.8 million to $2.2 million during fiscal years 2014 and 2015 as key, senior-level fundraiser for the agency.
• Increased number of major events from four per calendar year to seven from 2008 – 2013.
• Develop and lead annual strategic plan for all fundraising events, such as budget anaylsis, timeline, leadership recruitment, post-event donor cultivation to develop diverse revenue streams.
• Manage planning and production of direct fundraising events, including annual Emery Awards, a 1,000-person, multi-million dollar event.
• Create and lead third-party events and cultivation events to grow donor base.
• Design five-year strategic plan to grow Hetrick-Martin from tri-state events to national events.
• Oversee budgets for all special events, ranging from $30,000 to $510,000, ensuring that costs stay between 20% – 30%.
• Cultivate and steward new and renewed sponsorships and patrons to meet funding goals.
• Assist with recruitment, training and management of event volunteers.
• Execute all vendor and event grant proposals and solicitations.
• Coordinate the design, production and distribution of marketing and collateral materials for all events.
• Hire and directly supervise part-time Events Assistant.
• Project managed entire overhaul of agency website.
Career Summary
Women Make Movies New York, NY
Marketing Consultant 10/12-4/13
Marketing Manager 2/10-10/12
• Responsible for development and implementation of all marketing and public relations campaigns, including supervising design, production and distribution of all marketing materials, both print and online.
• Garnered over $900,000 in sales per fiscal year through email promotions, direct mail offers, conference and festival outreach.
• Project managed, from creation to distribution, annual mailing 24 page, full colour catalouge to 50,000 individuals and institutions, including copywriting/copyediting, compiling internal and association mailing lists and tracking sales results.
• Developed DVD covers, flyers, postcards, press kits and annual email campaigns, supervising marketing department and freelance designers.
• Managed and maintained organizational website, including research and development of features and functions to enhance buyer experience.
• Worked with Executive Director and filmmakers to create targeted marketing plan to educational users.
• Coordinated with Public Exhibitions Manager to create theatrical and broadcast marketing plans.
• Measured and analyzed effectiveness of all direct mail and email campaigns.
• Oversaw entire Marketing Department with direct supervision of Marketing Coordinator and interns.
Jewish Funds for Justice New York, NY
Events Manager/Development Officer
11/08-02/10
• Manage planning and production for major national special events, including Cornerstone Awards, Transformative Leadership Awards, Los Angeles Sukkot Dinner, Atlanta Service Corps event and the San Francisco Jewish Film Festival.
• Established new third party fundraising events initiative, including monthly national Shabbat donor dinners.
• Assisted with event collateral materials, including save the dates, invitations, e-blasts and signage.
• Planned and produced national book tour for rabbi-in-residence.
• Created event reports and maintained guest lists and sponsorships.
• Acted as liaison to the Communications Department, including brand redevelopment, collateral re-development, website updates and appeals.
• Developed new event structure for agency, including an 80% increase in yearly events, new creation of event committee and three-year event revenue plan.
• Managed portfolio of 200 lower-level donors, including conducting 1:1 interviews and regular phone calls and email outreach.
Spoon Catering New York, NY
Office Manager
4/04-5/06
• Developed and implemented two-year marketing and sales plan which increased revenue for both new storefront and existing catering company from $800,000 annual profit to $1.2 million annual profit.
• Produced and maintained new company website.
• Wrote and edited all promotional materials for catering and storefront operations.
• Negotiated contract terms and costs with various outside vendors.
• Created and received payments for all client invoices and input and pay all vendor bills.
Guilford Publications New York, NY
Marketing & Publicity Manager
11/99-3/04
• Wrote and implemented direct mail marketing campaigns on professional and scholarly books, videos, and periodicals in behavioral sciences.
• Researched and proposed diverse targeted marketplaces, such as social workers, literacy coaches, and therapists.
• Worked closely with in-house design and editorial staff as well as authors and outside printers, mailing houses, and list vendors to produce catalouges, brochures, tri-fold mailings, and postcards.
• Managed heavy proofreading and copyediting.
• Coordinated all publicity campaigns for company’s trade titles.
• Pitched titles through phone and mail campaigns to extensive professional and trade press list.
• Wrote and edited all press materials, including press releases and pitch letters.
• Proposed and maintained publicity plans and budgets of up to $25,000 per campaign.
• Created advertisements for professional journals and trade magazines, including writing copy and coordinating ad design with graphic designers.
The Backyard Comedy Club London, UK
Assistant Manager
8/98-9/99
• Assisted with planning and implementing all marketing campaigns, including direct mail and person-to-person.
• Maintained financial and personnel databases.
• Managed ticket sales via phone and in person.
• Coordinated kitchen, bar, box office staff and acted as point of contact for talent during performances.