After only one year at Wiley / Ernst & Sohn I was promoted to Group Manager Marketing (current position) where I am fully responsible for the company’s book and journal revenue. I developed strategic marketing and GTM plans and was able to increase revenues from the company’s online offerings. I also conducted content marketing campaigns and introduced the concept of marketing automation to the marketing team. I am particularly committed, flexible and able to deliver solutions under pressure.
Profile Summary
Professional with ten years of experience in the area of marketing, analysis and business development as well as leadership experience; creative, multilingual team-player with significant international experience.
Work Experience
May 2014 – Present
Wiley / Ernst & Sohn, Berlin, Germany
Group Manager Marketing
• Responsible for book and journal revenue at Ernst & Sohn
• Conducted market and customer research to identify new areas of growth for entire company
• Developed 3-5 year strategic marketing plans for online products, such as company website, online databases and company blog
• Advised management regarding marketing automation processes and implemented new emailing and newsletter tool (Eloqua) across all departments
• Evaluated existing processes within the marketing team (5 people) and implemented new agile management tools that improved team effectiveness
(since July 2015: Maternity Leave with son Charlie as well as Spanish classes at Spark Language School (El Puerto de Santa Maria, Andalusia)
January 2013 – April 2014
Marketing Manager
• Coordinated marketing activities for Ernst & Sohn’s online products by applying a mix of online and offline marketing measures
• Represented Ernst & Sohn at industry events and led negotiations with different societies regarding Ernst & Sohn’s journals
• Developed content marketing strategies and thus increased number of newsletter subscribers and monthly visitors to website
• Conducted online surveys to measure and improve customer satisfaction with online products
October 2012 – April 2013
Freelance Work, Berlin Germany
Online Marketing and Inventory Management,
October 2010 – February 2012
Viacom International Media Networks, Berlin, Germany
Online Planner & Inventory Management
• Responsible for planning and booking online marketing campaigns with customers and media agencies
• Acted as single point of contact for media agencies
• Monitored, optimized and evaluated ongoing advertising campaigns
• Conducted market and competitive research and analysis
• Managed inventory analysis and optimization
November 2011 – October 2012
Maternity Leave with son Miko
July 2008 – September 2009
SAP AG, Berlin, Germany
Marketing Specialist, Global Software & Technology Partner Program Office
• Built and implemented monthly analysis of SAP’s partner ecosystem
• Managed the global nomination and selection process of SAP’s award program for partners, the Pinnacle Awards, across all partner tracks as well as the organization of the award ceremony
• Completed data cleansing project in order to incorporate SAP’s technology partners into SAP’s partner program, PartnerEdge
• Contributed to Software Solution Partner Acquisition for PartnerEdge
February 2007 – August 2007
SAP Labs, Palo Alto, USA
Marketing Specialist, Global Technology Partners,
• Conducted marketing activities with partners located in California
• Managed SAP’s presence at various partner events in California
• Produced monthly newsletters to partners
• Responsible for updating Global Technology Partner information on SAP’s website and intranet
May 2006 – June 2008
SAP AG, Walldorf, Germany
Marketing Specialist, Global Technology Partners,
• Planned and managed the SAP booth at partner events and presented SAP solutions to prospects and customers
• Conducted marketing and branding activities with SAP’s technology partners
• Planned marketing costs and controlled ongoing activities
• Handled technology partner communication
November 2005 – April 2006
Manpower, Heidelberg, Germany
Project and Team Assistant for SAP
• Organized and managed team activities and events
• Supported various marketing activities with SAP’s technology partners
• Responsible for reporting, logistics and budget assistance for the Global Technology Partners department
April 2005 – September 2005
LAE Engineering, Nußloch, Germany
Bachelor Thesis and Team Assistant,
• Responsible for logistics and office management
• Lead and organized the relaunch of the company website
• Bachelor Thesis: “A Marketing Concept for a Medium-sized Company Establishing a Business Platform in the Middle East (Grade: 1.1)”
February 2004 – March 2004
Dystar / Bayer, Barcelona, Spain
Internship: Operations and Logistics
July 2001 – July 2002
Scrimgeour Family, London, UK
Au-pair
Education
2005
University of Applied Sciences, Fulda, Germany
Bachelor of Business Administration: International Management,
Including: One semester abroad at University of the Sunshine Coast, Brisbane, Australia, July 2004 – December 2004
2001
Bergstraßen Gymnasium, Hemsbach, Germany
Allgemeine Hochschulreife,
Qualifications
Languages: Mother Tongue in German, business fluent in English, proficient in Spanish (B2)
Computer Skills: SAP CRM, SAP SRM; E-Mailing Tools: Mailchimp, Eloqua; CMS: Drupal, WordPress, Kapost
Training: Product and Marketing Strategies for Digital Content (2014), Digital Marketing (2010), Online Marketing and E-Commerce, Fernschule Weber (ongoing)
Interests: Travel, Running, Yoga, Photography