Exceptional strategist with a depth of experience developing and implementing product strategy across all lines of business. Proven revenue generator and adept at forecasting, revenue trend analysis, commercial business analysis and project management. Demonstrated ability in formulating strategies to address key market segments, by exploiting competitive advantages to secure these segments. Excellent leader with a record of building highly motivated and diligent teams.
Profile
Exceptional strategist with a depth of experience developing and implementing product strategy across all lines of business. Proven revenue generator and adept at forecasting, revenue trend analysis and project management. Demonstrated ability in formulating strategies to address key market segments, by exploiting competitive advantages to secure these segments. Excellent leader with a record of building highly motivated and diligent teams. Intelligent, articulate and driven to succeed.
Core Competencies
Strategic and Market Planning
Staff Development & Motivation Data analysis & interpretation
Segmentation Analysis
Market Analysis Budgeting & Expense Control
Revenue and Customer Forecasting
Revenue planning and analysis New product introduction and project management
Professional Experience
Digicel Grenada Ltd.
Jan. 2015 – Present
HOD Commercial
Responsible for the strategic direction of the sales, marketing, products and mobile advertising elements of the business, ensuring that plans are conceptualized and executed within timelines and budget and targets are achieved.
LIME Caribbean
January 2009 – October 2014
HOD Business Performance (LIME Caribbean)
Responsible for the review of business performance of all 13 islands within the LIME Caribbean footprint, identifying areas of shortfall with recommendations on actions. This review includes both the financial performance as well as the measurement of Key Performance Indices including customer numbers, ARPU, market share, usage etc.
Development of Management reports for the Caribbean Operating board outlining current performance and challenges, including recommendations on areas of improvement.
Consolidates and manages the Handset Forecasts across the region, looking at current and future stock requirements making recommendations on purchase levels.
Cable & Wireless Grenada Ltd.
July 2000 – December 2008
VP Commercial (February 2008 – December 2008)
Responsible for the planning, development and implementation of the entire Organisation’s product development strategies, marketing communications and public relations activities, both external and internal.
Oversaw the development of the Annual Operating Plan, crafting product and marketing communication strategies to ensure the achievement of same.
Directed the efforts of the product development and marketing communications teams coordinating at the strategic and tactical levels with the other functions of the Organisation.
Manager Products & Services (January 2005 – January 2008)
Responsible for crafting the strategic direction of all products offered by the company to achieve customer and revenue objectives.
Developed and implemented segmentation strategies to address key commercial sectors including:
1. Free Broadband to all schools project
2. Teachers full service initiative
3. Youth market mobile offer
Crafted and implemented a successful strategy to increase mobile market share from a low of 39% in 2005 to 49.9% at the end of 2007.
Successfully led and motivated a staff of five, implementing impact plans which led to the improvement of the Gallup overall satisfaction scores.
Mobile Programmes and Customer Services Manager (June 2000 – December 2004)
Co-ordinated the introduction and implementation of all mobile promotions.
Worked to ensure the successful transition to the competitive mobile market.
Successfully led the implementation and launch of key mobile initiatives including:
o Digital Mobile Service
o Calling Party Pays
o Pre-paid mobile service
Provided training to staff and agents on new and existing mobile products and services.
Was one of 4 change leaders selected from Grenada to lead the “Bring it On” sessions.
The Bank of Nova Scotia (Grenada) Ltd.
August 1997 – July 2000
Supernumery Trainee & Accounting Supervisor
Worked in several areas of banking including customer service, loans and accounting.
Was primarily responsible for:
o Processing and reconciliation of the Swift transfer and receipt facility
o Processing and reconciliation of bank issued money orders (drafts)
o Managed the processing of standing orders to and from customers accounts.
o Managed the Collections function where we disbursed documents for the collection of imported goods to companies according to the instructions of the supplier.
Successfully managed a staff of 3 employees
Severn Trent / Wimpey International
Sept. 1995 – Sept. 1996
Economic and Financial Surveys Consultant – Pre Project Preparation Programme
Analysed financial data related to the privatisation of the National Water and Sewerage Authority and subsequent control by Severn Trent/Wimpey International to determine the viability and feasibility of the project.
Trinidad Stock and Shares Ltd.
July 1995 – Sept. 1995
Trainee Stock Broker and Investment Consultant
Analysed stock market trends and evaluated companies’ performance in order to advise clients about investing.
University of the West Indies
Jan. 1995 – April 1995
Research Assistant, Faculty of Social Sciences
Researched a project on Health Care trends in Latin America and the Caribbean for PAHO and the WHO.
Education
2011-Present
University of Cumbria
MBA Leadership and Sustainability
2006
Henley Business School – Post Graduate Work
Executive Certificate in Management & Certificate of Study in Managing Marketing
1991–1995
University of the West Indies, St. Augustine, Trinidad
B.Sc. Economics with a minor in Management Studies
1984 – 1991
Naparima Girls’ High School, SanFernando, Trinidad
Interests
Pilates enthusiast
Avid reader
Current Secretary – Grenfin Swim Club
Professional Development
Leadership Development Training Program Courtney Richards MA 2008
Principles of Project Management Arthur Lok Jack Graduate 2006
School of Business
Green Shoots Leadership Training Program Cable & Wireless 2006 – 2007
Coaching & Mentoring Workshop Training & Development 2006
Institute of T&T
Being the Best Train the Trainer program Cable & Wireless 2003