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CV, Digital Marketing Senior Executive seeks International placement

I am currently available for work
Serial No: 7646

List top 5 skills: business development, performance management, strategic thinking
Short Bio:

A business professional with 7+years of progressive experience in consulting, communications, teaching and project management.
My management experience ranges from managing multiple stakeholders and partners to supervising small and large teams (both managerial and executive) at GMT+2 LTD in Cyprus and at Omnicom Media Group in UK.
With extensive expertise in developing strategic plans, managing multiple projects and increasing revenue opportunities make me a perfect fit for any organisation. Track record of demonstrable skills include: strong interpersonal and communication skills, self-starter, fast-learner, determination, problem solving, creative thinking, inspirational, autonomous, hard worker, excellent organisational and prioritisation skills, ability to work under pressure, multi-tasking, negotiation, time management, presentation skills, decision making, networking, budget management.

Current location: 

Nicosia, Cyprus - View on map

Spoken languages: 

Arabic (Basic), english (fluent), French (Basic), Greek - Native, Italian (Basic)

Locations I am interested in working:

africa, Australia, Belgium, France, greece, Italy, Japan, Netherlands, portugal, spain, Sweden, switzerland

Professional experience:

Urban Gorillas Sept 2013– present

Founder of a newly established NGO based in Cyprus focusing on the promotion of social democracy and civic participation. Through the use of available or underutilized resources within urban settings we create micro-interventions and ad-hoc projects with the collaboration of local authorities, other NGOs and institutions with the aim to mobilize the public to become more active citizens. Urban Gorillas provide innovative and creative tools to empower people to act via a bottom-up approach for impactful and sustainable problem solving within communities.

GMTPLUSTWO LTD Jul 2012– present

Managing Director of GMT+2, a digital performance media agency. Through the application of in-depth channel knowledge of: Direct Response Marketing, Affiliate, Lead Generation, Paid Search, Display, Mobile and Social Media; successful strategizes and executes profitable online-performance campaigns for local and international start-up businesses. Offering consultation services and strategic hands-on campaign management; to a number of businesses in different verticals, sectors and territories. Within one year of practice she built up her clients’ start up businesses from scratch and generated approx £33M Turnover.

Omnicom Media Group Jul 2008– Dec 2011

Head of Online Lead Generation/Affiliates responsible for new business development and expansion of the performance and digital partnership teams across the 5 largest agencies within the Omnicom Group (M2M, Rocket, MGOMD, OMD and PHD Media).

 Invented one of the most profitable products for the Group, grew department team and developed client base. Experience on 40+ key agency accounts half of which she single-handedly pitched, won and managed. Responsibilities included digital strategy, product development, product positioning, training, technical integration, campaign set up, negotiations and management of agencies, publishers, suppliers, team and clients, whilst making sure that all targets are met against own P&L (over £3M in Billings a year).

 Explored new revenue opportunities, contributed in all strategic business planning and decision making; whilst ensuring that both self and the team delivers against targets, KPIs and deadlines. Provided team with relevant training, guidance and support on their day-to-day client and publisher relationships and oversaw the technical implementation, negotiations and management of key accounts.

 Involvement with Econometrics in developing new performance tools in measuring and publishing the impact of traditional forms of marketing. Publicizing best practice case studies on innovative and execution of online performance campaigns in the UK.

 Was shortlisted twice for innovative use of Affiliate Marketing at the NMA (New Media Age) and A4U awards.

 First agency representative to be invited to join the Online Lead Generation Council and Task Force at the IAB (Internet Adverting Bureau). Presenter at ad:tech (and other debates) as an expert representative of the IAB OLG Council.

 Knowledge of all available online performance tracking and data validation platforms, ensuring that Omnicom as a Group stays ahead of the market by continuously managing the development of the existing data management systems as well as looking at building new automated platforms.

Client portfolio includes: Virgin Media, Cadbury, British Heart Foundation, Intel, HP, Citroen, Peugeot, Renault, Nissan, SSangyong Motors, Sainsburys, Royal Mail, Estee Lauder Group, McCain, Boots, Dyson, Yell, Which?, ING Direct, Warners Bros, OLCI, Advent, Age UK, Kraft, BMI, First Data, Gap, Vodafone, Co-Operative, Simple, TV license, Canon, Holiday Autos, Transferwise, and more..

Towers Watson (former Watson Wyatt Worldwide) April 2007–April 2008

Human Capital Consultant in Strategic Rewards providing consultation and advice to companies on their human capital practices in order to enhance shareholder value.

 Exposure to numerous complex client projects including capability design and development, due diligence, job grading and business transformation. Worked on some of the largest national organisations in both UK and Middle East, in bringing together cultural practices, designing internal communities and organisational structure, whilst providing action planning and implementation. Some projects required collaboration with other consulting firms such as McKinsey and BCG teams.

 Assigned the role of UK Sales Incentives and Compensation Representative, joining the European Head of Sales Effectiveness and Compensation Consulting in internal and external seminars and workshops in UK and EU. Published press releases on surveys and incentive plan measures for distribution on the company website.

 Designed and implemented incentive compensation programmes and sales strategies across several business units, in an attempt to increase productivity of top performers.

 Experience in market benchmarking and compensation data analysis through time spent in Watson Wyatt Data Services.

London School of Economics (LSE) Oct 2006– April 2007

Teaching-Course Instructor for 2nd and 3rd year undergraduate students within the Operational Research Group (LSE). Responsible for their weekly classes, exam preparation and academic success.

 Teaching five BSc groups, 75 students in total, the compulsory course of Operational Research Techniques and Methods, covering the main disciplines of Statistics, Probability, Model building and the use of quantitative statistical packages such as MPCode and SPSS.


London School of Economics and Political Science (LSE) Sep 2005 – Sep 2006

MSc Organisational and Social Psychology

 Developed a strong analytical attitude to many aspects of human behaviour, attitudes and motivations, as well as a comprehensive understanding of wider social trends. Completion of Masters degree with a high Merit and a successful Research Report for SAIC Consulting on: ″The psychological impact on employees who have experienced a transition due to outsourcing practices″.

London School of Economics and Political Science (LSE) Sep 2002 – Jul 2005

BSc (Hons) Management Sciences (Operational Research)

 Enhanced ability to use the most appropriate quantitative and qualitative methods or rational systematic approaches to problem solving by employing different economic and statistical analysis that aid managers make decisions.

American Academy Sep 1996 – Jul 2002

Recipient of Honorary Award for academic excellence (92.97%).

A-Levels: Statistics and Mathematics- A, Accounting- A, Economics- A, Modern Greek- A.

O-Levels and other qualifications: Marketing LCCI (Distinction). 10 GCSE’s (7 A’s and 3 B’s in the order which follows): Graphic & Design, Economics, Accounting, English Language, Religious Education, Modern Greek, Computer studies, Single Science, Mathematics and French.

Language skills:

Fluent in English and Greek, Basic Italian and French, Beginner Arabic

Voluntary experience:

Number Partners National Office (teaching Math to elementary school students), Larnaca General Hospital (assistant), Princes Trust, Rotary Club, Red Cross, UNICEF (fundraising), British Forces Animal Welfare Society (BFAWS).


Dancing, photography, business, travelling, yoga, interior design, architecture, reading, events planning.