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Marketing Director Seeks Work in Europe

I am currently available for work
Serial No: 36949
(05/27/1969, male)
List top 5 skills: marketing
Qualifications and Skills:

Marketing Strategy
Marketing Planning
Global Marketing
Digital Marketing
Client Management
Partner Management
Business Development

Previous Employment Details:

Director of Marketing and Communications 5/2017-5/2019
Director of Marketing 10/2014-12/2015
Freelance 2011 to present

Current location: 

Madrid - View on map

Preferred Sector of Employment: 

Marketing, General Management

Spoken languages: 

english, spanish

Locations I am interested in working:

Germany, Netherlands, spain

List of countries I have a visa to work in:

Europe, United States



Profile

Professional with extensive experience in roles dedicated to online marketing services management (web development, SEO, SEM, display, social media, email, content, copywriting), international marketing (local sales & marketing support, training, best practice, internal communications), brand management (strategy, research, analysis, guidelines, brand assurance), agency/partner/team management, and business development. Currently seeking a new position focused heavily on digital marketing with a company dedicated to international markets.

 

Employment History

1/2016 – present
Marketing Consultant, Freelance

Work on a range of marketing projects related to strategy, research, social media, digital marketing, content, copywriting, SEO, and account management. Past clients include: Razorfish Healthware, Grey Advertising, Spotzer Internet Marketing, and Havas EHS.

 

10/2014 – 12/2015
Best Doctors EMEAA, Madrid

Director of Marketing

• Created an international marketing strategy to support local sales and account management, and boost utilization of the company’s second medical opinion services and niche health insurance products.

• Managed €1 million budget and activities related to branding, web development, public relations, social media, content development and marketing collateral.

 

2/2014 – 7/2014
Berlin School of Creative Leadership, Berlin

Head of Marketing (Interim)

• Developed marketing strategy to build brand awareness and generate recruitment sales leads for Executive MBA and Executive Education programs.

• Managed the day-to-day execution of web development projects, SEO, Google Adwords, Google Analytics, email, social media and co-marketing.

 

8/2009 – 4/2011
TravelClick, Barcelona

Senior Director of Online Marketing, Europe

• Responsible for presentation, negotiation and B2B sales of web design, SEO, SEM, social media, email and display marketing services to the hotel sector.

• Managed key clients – online marketing strategy and services delivery.

• Led local country marketing teams: 10 staff. Supported local country sales teams.

• Key achievements: exceeded sales targets by 25%, set up account management team, and improved KPIs (e.g. bookings, average booking value, and revenue) by up to 33%.

 

4/2008 – 5/2009
Isobar Global (of Aegis Media), London

Client Services Director, Disney Europe

• Account lead across Disney divisions for pan-European digital marketing strategy.

• Audited local services and devised plan to improve client satisfaction and revenue.

• Managed B2C campaigns – strategy, international coordination, SEM, SEO and display.

• Supervised pan-European media partnerships and budget of over €4M.

• Led a central account team of 5 direct reports and a dotted line to local marketing staff.

 

1/2007 – 4/2008
AOL Europe, Corporate Communications & Branding, London

Senior Brand Manager

• Repositioned AOL from an ADSL to a communications and services brand.

• Responsible for development, rollout and guardianship of brand strategy.

• Coordinated global HQ and European markets on brand initiatives.

 

4/2004 – 12/2006
Vodafone Group Marketing, Content Development Division, London

Content Marketing Manager

• Managed partners to ensure content (e.g. games, video, music) sold on Vodafone’s e-commerce portal received optimal marketing exposure to achieve sales targets.

• Developed internal marketing communications and materials (e.g. calendar, intranet, guidelines, training, best practice) to support local marketing teams.

• Negotiated co-marketing deals that generated 50M potential brand impressions.

• 50% in the # of content marketing campaigns; improved quality, creativity and ROI.

 

7/2002 – 4/2004
Turner Broadcasting Consumer Products Licensing, London

Business Development Consultant, Freelance

• Evaluated viability of licensing the CNN and TCM brands.

• Researched market, competitive activity, IP rights and distribution agreements.

• Formed brand licensing strategy – positioning, target, categories, creative and budget.

• Presentation, negotiation and sales of video and publishing deals work €600k per year.

 

10/2000 – 6/2002
Rare Medium Digital Agency, Los Angeles, California

Account Director, Nestlé Consumer Products

• Managed sales, contracts, invoicing, project team of 10 staff, delivery and budget.

• Developed online B2C proposals to increase brand awareness, acquisition and affinity.

• Sold in €1.6m in digital media projects, a 10% growth in the account year-on-year.

• Total site visitor sessions increased an average of 25% during the first half of 2001.

• Over 1 million visitors registered within the network of sites during 2001.

 

1/1998 – 9/2000
Warner Bros. Consumer Products, Burbank, California

Marketing Manager, International Licensing

• Provided brand licensing marketing support to business development teams.

• Planned marketing strategy, creative briefs, promotions and media for DVD releases.

 

9/1992 – 5/1995
Information Builders, New York City

Senior Account Manager

• Managed leisure, tourism and consumer products clients. Led team of eight staff.

 

Education & Qualifications

9/1995 – 6/1997 London Business School, MBA

• Concentrations in Marketing and Strategy

• Attended MBA exchange program at IESE, Barcelona. Sep-Dec 1996.

• Internship with Disney Consumer Products, Finance Division, Paris, Jul-Aug 1996.

 

9/1987 – 6/1991 SUNY Albany, New York, B.S. in Business Administration

• Concentration in Marketing

 

Certifications

2013 Google Adwords Certified – Advanced Search and Display Advertising

2009 International House, London – Certificate in English Language Teaching to Adults

 

IT Skills

Microsoft PowerPoint, Excel, Word, Google Analytics, Google Adwords

 

Languages

• Native English

• Fluent Spanish

 

Additional Information

• Hold right to work in the EU and the United States

• Available to travel and/or relocate