A creative copywriter with experience in a variety of subject matters and formats including editorial pieces, product copy for all merchandise and profit-driving e-mails. I have a proven ability to surpass targets and work to tight deadlines, with practice in SEO, sub-editing and HTML coding.
University of Nottingham; September 2008 – June 2012
BA Hons American Studies: 2:1
Co-Social Secretary to School of Cultures, Languages and Area Studies- Responsible for organizing the student social calendar. Duties included working closely with the treasurer to regulate budgets, promotion of events and liaising and negotiating with venue management.
Impact Magazine Volunteer- Attended all meetings to discuss layout and content; main individual responsibility was to attend Impact-run photo shoots to assist with accessory/clothing selection and monitor time restraints and ensure budget requirements were met.
College of Charleston, South Carolina, USA; Year of International Study August 2010 – May 2011
Member of Sigma Delta Tau Delta Eta Chapter- participated in a host of charity events including auctions, sport fundraisers and volunteering at the Dee Norton Lowcountry Children’s Center.
Rosebery School for Girls, Epsom, Surrey; September 2001 – July 2008
A Levels: Sociology, Business Studies, English Literature. House Prefect position.
GCSEs: 10 A*- B Including Mathematics, Double Science, English Literature & English Language.
HarrodsLtd: Junior Online Copywriter
September 2013- Present
-Writing SEO-driven product copy for fashion, cosmetics, childrenswear, accessories, food and drink and homewares
-Proofing, editing and updating the site to ensure all copy is uniform and written according to house style
-Producing clear and concise video, trend, banner and brand copy
-Creating compelling homepage titles, taglines and profit-driving emails
-Responsible for updating and maintaining the online In-store Calendar by inputting event information, photos and press details and corresponding with social media channels and marketing to promote and advertise events
-Editorial contribution to the Harrods Style Insider content channel including fashion week show reviews, press exclusives, exhibit write-ups, interviews and trend lists
-Knowledge and use of HTML coding
-Using Google Trends and competitor analysis to uphold SEO best practice and procedure
-Chosen to work with buyers, merchandisers and site designers to redevelop the children’s and ‘Buggy Boutique’ areas of the site through researching and producing more informed copy and reconfiguring HTML codes for more presentable page layouts
Orchards of London: Marketing Assistant-
January 2013- September 2013
-Assisting with the production of marketing materials and literature such as press releases, articles, adverts and online content
-Organising market research and assessing the results of marketing campaigns through data analysis
-Coordinating the production and distribution of a wide range of marketing communications for Direct Marketing campaigns
– Social Media assistance- helping to drive online traffic with web-related campaigns, uploading marketing material to online libraries, internet groups and social media sites
-Organising and coordinating promotional events and maintaining solid working relationships with professional partners in regards to the company’s sponsorship and charity work
-Successfully and appropriately articulate the overall aim of each individual marketing strategy to the target audience, whether business or consumer, through the production of various forms of marketing literature
Harrods: Customer Service Host
August 2012-December 2012
-Coordinating events for the upcoming Christmas period, primarily the Harrods Christmas Grotto 2012- a department which, as a loss leader, has unprecedented demand
-Dealing with particular customer requests through telephone, email and in person. The status of certain clients means that professionalism and confidentiality is crucial when working to meet their needs
-Handling and diffusing complaints through empathy and effective communication skills
-Regular interaction with colleagues and other stakeholders in a range of departments and at many levels in the business to best determine how to accommodate customers to the best of the company’s ability
-Working with affiliated companies, corporate clients and hotels and as well as members of the press in order to cross-promote and market in-store Christmas events and services, while also providing the opportunity to correspond with local schools and charities
Next Retail Ltd: Office Assistant
Responsible for recording returned and outgoing stock, till floats, daily banking and payroll as well as general office administration tasks including dealing with incoming and outgoing mail, ordering and stock check of office equipment, filing and phoning customers to confirm orders and follow-up querie
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